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\u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062d\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u062c\u0627\u0641\u0629 (\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0645\u0648\u0642\u0639). \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 (Psychographics): \u0645\u0627 \u0647\u064a \u0623\u0647\u062f\u0627\u0641\u0647\u0645\u061f \u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0647\u0645 (Pain Points)\u061f \u0645\u0627 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\u062a\u0642\u0646\u064a\u0629 \u0646\u0627\u0634\u0626\u0629&#8221;\u060c \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0636\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u0632\u064a\u062f \u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0641\u0631\u064a\u0642\u0647\u0627 \u0627\u0644\u0635\u063a\u064a\u0631\u060c \u0648\u062a\u0642\u0636\u064a \u0648\u0642\u062a\u0647\u0627 \u0641\u064a \u0642\u0631\u0627\u0621\u0629 \u0645\u062f\u0648\u0646\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 LinkedIn. \u0643\u0644 \u0645\u062d\u062a\u0648\u0649 \u062a\u0646\u0634\u0626\u0647\u060c \u0643\u0644 \u0625\u0639\u0644\u0627\u0646 \u062a\u0637\u0644\u0642\u0647\u060c \u0648\u0643\u0644 \u0645\u0646\u062a\u062c \u062a\u0637\u0648\u0631\u0647 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0635\u0645\u0645\u064b\u0627 \u0644\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 &#8220;\u0633\u0627\u0631\u0629&#8221;.<\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646: \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h3>\n<p>\u0623\u0646\u062a \u0644\u0633\u062a \u0648\u062d\u062f\u0643 \u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u064a\u0642\u062f\u0645\u0648\u0646 \u062f\u0631\u0648\u0633\u064b\u0627 \u0645\u062c\u0627\u0646\u064a\u0629 \u064a\u0648\u0645\u064a\u064b\u0627 \u062d\u0648\u0644 \u0645\u0627 \u064a\u0646\u062c\u062d \u0648\u0645\u0627 \u064a\u0641\u0634\u0644 \u0641\u064a \u0633\u0648\u0642\u0643. \u062a\u062d\u0644\u064a\u0644\u0647\u0645 \u0644\u064a\u0633 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u060c \u0628\u0644 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0641\u0648\u0642. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 SEMrush \u0623\u0648 Ahrefs \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0647\u062f\u0641\u0648\u0646\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642 \u0644\u0647\u0645 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u060c \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 (Backlinks) \u0627\u0644\u062a\u064a \u0628\u0646\u0648\u0647\u0627. \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0648\u062c\u0648\u062f\u0647\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a: \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0644\u0642\u0649 \u062a\u0641\u0627\u0639\u0644\u064b\u0627\u061f \u0643\u064a\u0641 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0645\u061f \u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u0647\u0645 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627\u061f \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 SWOT \u0631\u0642\u0645\u064a (\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629\u060c \u0627\u0644\u0636\u0639\u0641\u060c \u0627\u0644\u0641\u0631\u0635\u060c \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a) \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646. \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0646\u0627\u0641\u0633\u0643 \u0642\u0648\u064a\u0627\u064b \u0641\u064a SEO\u060c \u0644\u0643\u0646 \u0648\u062c\u0648\u062f\u0647 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0636\u0639\u064a\u0641. \u0647\u0630\u0647 \u0647\u064a \u0641\u0631\u0635\u062a\u0643 \u0644\u0644\u062a\u0623\u0644\u0642.<\/p>\n<h3>\u062a\u062d\u062f\u064a\u062f \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f (Unique Value Proposition): \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062e\u062a\u0627\u0631\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/h3>\n<p>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f \u0647\u0648 \u062c\u0648\u0647\u0631 \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0625\u0646\u0647 \u064a\u062c\u064a\u0628 \u0628\u0648\u0636\u0648\u062d \u0648\u0628\u0634\u0643\u0644 \u0645\u0642\u0646\u0639 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0627\u0644\u0639\u0645\u064a\u0644: &#8220;\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0634\u062a\u0631\u064a \u0645\u0646\u0643 \u0648\u0644\u064a\u0633 \u0645\u0646 \u0623\u064a \u0634\u062e\u0635 \u0622\u062e\u0631\u061f&#8221;. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0627\u0636\u062d\u064b\u0627 \u0648\u0645\u062d\u062f\u062f\u064b\u0627 \u0648\u0645\u062e\u062a\u0644\u0641\u064b\u0627. \u0644\u0627 \u064a\u0643\u0641\u064a \u0623\u0646 \u062a\u0642\u0648\u0644 &#8220;\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629&#8221;. \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u0642\u0648\u0644 \u0630\u0644\u0643. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0643\u0646 \u0645\u062d\u062f\u062f\u064b\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0634\u0631\u0643\u0629 Slack \u0644\u0627 \u062a\u0642\u0648\u0644 &#8220;\u0646\u062d\u0646 \u0623\u062f\u0627\u0629 \u062a\u0648\u0627\u0635\u0644&#8221;\u060c \u0628\u0644 \u062a\u0642\u0648\u0644 &#8220;\u0643\u0644 \u062a\u0648\u0627\u0635\u0644\u0643 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u0642\u0627\u0628\u0644 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0641\u0648\u0631\u064a\u060c \u0648\u0645\u062a\u0627\u062d \u0623\u064a\u0646\u0645\u0627 \u0630\u0647\u0628\u062a&#8221;. \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636 \u064a\u0648\u0636\u062d \u0627\u0644\u0641\u0627\u0626\u062f\u0629 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\u0627\u0644\u0644\u0639\u0628\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f<\/h3>\n<p>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Engine Optimization) \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062c\u0639\u0644 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 Google. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0648\u0644\u0649 \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 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Google.<\/li>\n<li><b>Technical SEO:<\/b> \u064a\u0636\u0645\u0646 \u0623\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0632\u062d\u0641 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0648\u0641\u0647\u0631\u0633\u062a\u0647 \u0628\u0633\u0647\u0648\u0644\u0629. \u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0645\u0644\u0641\u0627\u062a sitemap\u060c \u0648\u0627\u0644\u0623\u0645\u0627\u0646 (HTTPS).<\/li>\n<\/ul>\n<p>\u0627\u0644\u0640 SEO \u0644\u064a\u0633 \u062d\u0644\u0627\u064b \u0633\u0631\u064a\u0639\u064b\u0627\u060c \u0628\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u064a\u0628\u0646\u064a \u0623\u0635\u0648\u0644\u064b\u0627 \u0631\u0642\u0645\u064a\u0629 \u062a\u062f\u0631 \u0639\u0644\u064a\u0643 \u0632\u064a\u0627\u0631\u0627\u062a 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\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). \u0625\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0628\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b\u0648\u0646 \u0641\u064a\u0647\u0627 \u0639\u0646 \u062d\u0644.<\/p>\n<blockquote><p><b>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0637\u0628\u0642 \u0642\u0627\u0639\u062f\u0629 80\/20 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0627\u0642\u0636\u0650 20% \u0645\u0646 \u0648\u0642\u062a\u0643 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u060c \u064880% \u0645\u0646 \u0648\u0642\u062a\u0643 \u0641\u064a \u062a\u0648\u0632\u064a\u0639\u0647 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0647. \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0627\u0626\u0639 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0631\u0627\u0647 \u0623\u062d\u062f \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0644\u0636\u0645\u0627\u0646 \u0648\u0635\u0648\u0644 \u0645\u062d\u062a\u0648\u0627\u0643 \u0625\u0644\u0649 \u0623\u0648\u0633\u0639 \u062c\u0645\u0647\u0648\u0631 \u0645\u0645\u0643\u0646.<\/p><\/blockquote>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color:#f2f2f2;\">\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">\u0633\u0631\u0639\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a\/\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0648\u0643\u0627\u0644\u0629\/\u062e\u0628\u064a\u0631<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0628\u0637\u064a\u0626\u0629 (6-12 \u0634\u0647\u0631\u064b\u0627)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0628\u0646\u0627\u0621 \u0623\u0635\u0644 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c \u062c\u0630\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0636\u0648\u064a\u0629 (Organic)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629\u060c \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c (\u0648\u0642\u062a \u0623\u0648 \u0645\u0627\u0644)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062a\u0648\u0633\u0637\u0629 \u0625\u0644\u0649 \u0628\u0637\u064a\u0626\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629\u060c \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0627\u0644\u062a\u062b\u0642\u064a\u0641<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 (Leads)<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062c\u0627\u0646\u064a (\u0639\u0636\u0648\u064a) \u0623\u0648 \u0645\u062f\u0641\u0648\u0639 (\u0625\u0639\u0644\u0627\u0646\u0627\u062a)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0633\u0631\u064a\u0639\u0629 (\u0644\u0644\u062a\u0641\u0627\u0639\u0644)\u060c \u0645\u062a\u0648\u0633\u0637\u0629 (\u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0628\u0646\u0627\u0621 \u0645\u062c\u062a\u0645\u0639\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0648\u0635\u0648\u0644 (Reach)\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 (Engagement Rate)\u060c \u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 (\u0645\u0646\u062e\u0641\u0636\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0633\u0631\u064a\u0639\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u062a\u062d (Open Rate)\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (PPC)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0641\u0648\u0631\u064a\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062c\u0630\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0648\u0631\u064a\u0629\u060c \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0633\u0631\u064a\u0639\u0629\u060c \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0633\u0648\u0642<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC)\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA)\u060c \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 &#8211; \u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u0646\u062c\u0627\u062d<\/h2>\n<p>\u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0625\u062f\u0627\u0631\u062a\u0647 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646\u0647. \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0628\u0648\u0635\u0644\u062a\u0643 \u0627\u0644\u062a\u064a \u062a\u0631\u0634\u062f\u0643 \u0646\u062d\u0648 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629. \u0628\u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u062f\u0642\u064a\u0642\u060c \u0633\u062a\u0643\u0648\u0646 \u062c\u0647\u0648\u062f\u0643 \u0645\u062c\u0631\u062f \u0637\u0644\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0638\u0644\u0627\u0645. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0626\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/p>\n<h3>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs): \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u064a\u0633\u0647\u061f<\/h3>\n<p>\u0647\u0646\u0627\u0643 \u0628\u062d\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 (Vanity Metrics) \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0623\u0648 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0636\u0644\u0644\u0627\u064b. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643:<\/p>\n<ul>\n<li><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):<\/b> \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u062a\u062d\u0645\u064a\u0644). \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u0645 \u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li>\n<li><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Acquisition Cost &#8211; CAC):<\/b> \u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f. \u0647\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0642\u0644 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647\u061f<\/li>\n<li><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value &#8211; LTV):<\/b> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0642\u0639 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0645\u0646 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639\u0643. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 LTV \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 CAC \u0644\u0636\u0645\u0627\u0646 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644 \u0645\u0633\u062a\u062f\u0627\u0645.<\/li>\n<p>    &#8211; <\/p>\n<li><b>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (Return on Investment &#8211; ROI):<\/b> \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0647\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u062a\u0646\u0641\u0642\u0647 \u064a\u0639\u0648\u062f \u0639\u0644\u064a\u0643 \u0628\u0623\u0643\u062b\u0631 \u0645\u0646 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u061f<\/li>\n<\/ul>\n<h3>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h3>\n<p>\u0644\u0633\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0627\u0644\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0628\u062f\u0623. \u0647\u0646\u0627\u0643 \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u0645\u062c\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629:<\/p>\n<ul>\n<li><b>Google Analytics:<\/b> \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0641\u0647\u0645 \u0645\u0646 \u0647\u0645 \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0643\u064a\u0641 \u0648\u062c\u062f\u0648\u0647\u060c \u0648\u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644\u0648\u0646 \u0641\u064a\u0647. \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644.<\/li>\n<li><b>Google Search Console:<\/b> \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0628\u062d\u062b Google. \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628\u0643.<\/li>\n<li><b>\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/b> \u0643\u0644 \u0645\u0646\u0635\u0629 (Facebook, Instagram, LinkedIn) \u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627 (Insights) \u062a\u0638\u0647\u0631 \u0644\u0643 \u0623\u062f\u0627\u0621 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u0648\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u062c\u0645\u0647\u0648\u0631\u0643.<\/li>\n<\/ul>\n<blockquote><p><b>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0643\u0645\u0627 \u062a\u0642\u0648\u0644 Harvard Business Review \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0642\u0627\u0644\u0627\u062a\u0647\u0627\u060c &#8220;\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0627 \u0647\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u064b\u0627&#8221;. \u0644\u0627 \u062a\u062b\u0642 \u0628\u062d\u062f\u0633\u0643 \u0648\u062d\u062f\u0647. \u0643\u0648\u0651\u0646 \u0641\u0631\u0636\u064a\u0629\u060c \u0627\u062e\u062a\u0628\u0631\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0629 \u0635\u063a\u064a\u0631\u0629\u060c \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062b\u0645 \u0627\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u064b\u0627 \u0628\u0627\u0644\u062a\u0648\u0633\u0639 \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631. \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629 \u0645\u0646 &#8220;\u0627\u0644\u0628\u0646\u0627\u0621 &#8211; \u0627\u0644\u0642\u064a\u0627\u0633 &#8211; \u0627\u0644\u062a\u0639\u0644\u0645&#8221; \u0647\u064a \u0642\u0644\u0628 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0631\u064a\u0639 \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p><\/blockquote>\n<h2>\u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642\u0643 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629: \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/h2>\n<p>\u0645\u0639 \u0646\u0645\u0648 \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0633\u062a\u0635\u0644 \u0625\u0644\u0649 \u0646\u0642\u0637\u0629 \u0644\u0645 \u064a\u0639\u062f \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0643\u0644 \u0634\u064a\u0621 \u0628\u0646\u0641\u0633\u0643. \u0647\u0646\u0627 \u064a\u0628\u0631\u0632 \u0633\u0624\u0627\u0644 \u062d\u0627\u0633\u0645: \u0647\u0644 \u064a\u062c\u0628 \u062a\u0639\u064a\u064a\u0646 \u0641\u0631\u064a\u0642 \u062a\u0633\u0648\u064a\u0642 \u062f\u0627\u062e\u0644\u064a\u060c \u0623\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0648\u0643\u0627\u0644\u0629 \u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0623\u0645 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0645\u0633\u062a\u0642\u0644\u064a\u0646 (Freelancers)\u061f \u0643\u0644 \u062e\u064a\u0627\u0631 \u0644\u0647 \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a\u0647 \u0648\u0633\u0644\u0628\u064a\u0627\u062a\u0647.<\/p>\n<ul>\n<li><b>\u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (In-house):<\/b> \u064a\u0648\u0641\u0631 \u062a\u0631\u0643\u064a\u0632\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629. \u0644\u0643\u0646\u0647 \u064a\u0623\u062a\u064a \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0639\u0644\u0649 (\u0631\u0648\u0627\u062a\u0628\u060c \u0645\u0632\u0627\u064a\u0627) \u0648\u064a\u062a\u0637\u0644\u0628 \u0648\u0642\u062a\u064b\u0627 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u062a\u062f\u0631\u064a\u0628\u0647\u0627.<\/li>\n<li><b>\u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 (Agency):<\/b> \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0641\u0648\u0631\u064a \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a (SEO, PPC, Content). \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0630\u064a \u064a\u0645\u062a\u0644\u0643\u0647 \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a.<\/li>\n<li><b>\u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0648\u0646 (Freelancers):<\/b> \u062e\u064a\u0627\u0631 \u0645\u0631\u0646 \u0648\u0645\u0645\u062a\u0627\u0632 \u0644\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 (\u0645\u062b\u0644 \u062a\u0635\u0645\u064a\u0645 \u062c\u0631\u0627\u0641\u064a\u0643 \u0623\u0648 \u0643\u062a\u0627\u0628\u0629 \u0645\u0642\u0627\u0644). \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0648\u0627\u0647\u0628 \u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0639\u0642\u0648\u0644\u0629\u060c \u0644\u0643\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u062f\u0629 \u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062a\u062d\u062f\u064a\u064b\u0627.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0642\u0631\u0627\u0631 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u0648\u0645\u0631\u062d\u0644\u0629 \u0646\u0645\u0648 \u0634\u0631\u0643\u062a\u0643\u060c \u0648\u062d\u0627\u062c\u062a\u0643 \u0644\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0647\u062c\u064a\u0646 (Hybrid) \u0647\u0648 \u0627\u0644\u0623\u0641\u0636\u0644\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642 \u062f\u0627\u062e\u0644\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u0639 \u0648\u0643\u0627\u0644\u0627\u062a \u0623\u0648 \u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u0625\u0646 \u0641\u0647\u0645 <a href=\"https:\/\/jobsdz.com\/?p=26585\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0637\u0644\u0628\u0627\u064b \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645<\/a> \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0648\u0638\u064a\u0641\u0647 \u0628\u0627\u0644\u0636\u0628\u0637.<\/p>\n<blockquote><p><b>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0644\u0627 \u062a\u0648\u0638\u0641 \u0623\u0648\u0644 \u0645\u0633\u0648\u0642 \u0644\u0643 \u0644\u0645\u062c\u0631\u062f &#8220;\u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;. \u0648\u0638\u0641 \u0634\u062e\u0635\u064b\u0627 \u0644\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u062c\u062f\u064b\u0627. \u0647\u0644 \u0645\u0634\u0643\u0644\u062a\u0643 \u0627\u0644\u0623\u0643\u0628\u0631 \u0647\u064a \u0646\u0642\u0635 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u061f \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062e\u0628\u064a\u0631 SEO. \u0647\u0644 \u0644\u062f\u064a\u0643 \u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0648\u062c\u062f \u062a\u062d\u0648\u064a\u0644\u0627\u062a\u061f \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO). \u0643\u0646 \u062f\u0642\u064a\u0642\u064b\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0642\u0628\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062d\u0644.<\/p><\/blockquote>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0628\u062f\u0621 \u0641\u0648\u0631\u0627\u064b (Actionable Steps)<\/h2>\n<p>\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627 \u0628\u062f\u0648\u0646 \u062a\u0637\u0628\u064a\u0642. \u0625\u0644\u064a\u0643 \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646\u0643 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0627\u0644\u064a\u0648\u0645 \u0644\u0648\u0636\u0639 \u0645\u0634\u0631\u0648\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d:<\/p>\n<ol>\n<li><b>\u062d\u062f\u062f \u0647\u062f\u0641\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0644\u0644\u0631\u0628\u0639 \u0627\u0644\u0642\u0627\u062f\u0645:<\/b> \u0647\u0644 \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 20%\u061f \u0623\u0645 \u062a\u062d\u0642\u064a\u0642 \u0623\u0648\u0644 100 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u061f \u0627\u062c\u0639\u0644 \u0647\u062f\u0641\u0643 \u0645\u062d\u062f\u062f\u064b\u0627 \u0648\u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0645\u0644\u0627\u0626\u0645\u064b\u0627 \u0648\u0645\u062d\u062f\u062f\u064b\u0627 \u0628\u0648\u0642\u062a (SMART). \u0643\u0644 \u0623\u0646\u0634\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641.<\/li>\n<li><b>\u0623\u0646\u0634\u0626 \u0634\u062e\u0635\u064a\u0629 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f\u0629 \u0645\u0641\u0635\u0644\u0629:<\/b> \u0644\u0627 \u062a\u062d\u0627\u0648\u0644 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u062c\u0645\u064a\u0639. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a. \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 3-5 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0641\u0647\u0645 \u062a\u062d\u062f\u064a\u0627\u062a\u0647\u0645 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0628\u0639\u0645\u0642.<\/li>\n<li><b>\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629:<\/b> \u062b\u0628\u062a Google Analytics \u0648 Google Search Console \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643. \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0644\u0627 \u062a\u0633\u062a\u063a\u0631\u0642 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0633\u0627\u0639\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0633\u062a\u0628\u062f\u0623 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0627\u062d\u0642\u064b\u0627.<\/li>\n<li><b>\u0627\u0643\u062a\u0628 \u0623\u0648\u0644 \u0642\u0637\u0639\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062c\u0639\u064a (Pillar Content):<\/b> \u0627\u062e\u062a\u0631 \u0645\u0648\u0636\u0648\u0639\u064b\u0627 \u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0648\u0627\u0643\u062a\u0628 \u062f\u0644\u064a\u0644\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u062d\u0648\u0644\u0647 (2000+ \u0643\u0644\u0645\u0629). \u0647\u0630\u0647 \u0627\u0644\u0642\u0637\u0639\u0629 \u0633\u062a\u0643\u0648\u0646 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0640 SEO \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/li>\n<li><b>\u0627\u0628\u062f\u0623 \u0641\u064a \u0628\u0646\u0627\u0621 \u0642\u0627\u0626\u0645\u062a\u0643 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629:<\/b> \u0623\u0646\u0634\u0626 \u0645\u063a\u0646\u0627\u0637\u064a\u0633 \u062c\u0630\u0628 \u0628\u0633\u064a\u0637\u064b\u0627 (\u0642\u0627\u0626\u0645\u0629 \u062a\u062d\u0642\u0642\u060c \u0646\u0645\u0648\u0630\u062c\u060c \u062e\u0635\u0645 \u0635\u063a\u064a\u0631) \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0627\u0629 \u0645\u062b\u0644 Mailchimp \u0644\u0625\u0646\u0634\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u062c\u064a\u0644 \u0648\u0648\u0636\u0639\u0647 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643. \u0643\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062c\u0645\u0639\u0647 \u0647\u0648 \u0623\u0635\u0644 \u0642\u064a\u0645 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u064a\u0645\u0643\u0646\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u062a\u0635\u0641\u062d <a href=\"https:\/\/jobsdz.com\/ar\/blog\/\">\u0645\u062f\u0648\u0646\u0629 jobsdz<\/a> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0645\u0644\u0647\u0645\u0629 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\u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0647\u0648 \u0645\u0627 \u0633\u064a\u0645\u064a\u0632 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0631\u064a\u0627\u062f\u064a \u0648\u064a\u0636\u0645\u0646 \u0644\u0647 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0639\u0627\u0644\u0645 \u062f\u0627\u0626\u0645 \u0627\u0644\u062a\u063a\u064a\u0631. \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0633\u0648\u0642\u064b\u0627 \u0631\u0642\u0645\u064a\u064b\u0627 \u062a\u0633\u0639\u0649 \u0644\u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 <a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\">\u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a> \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0645\u062b\u0644 jobsdz.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/24\/14-common-mistakes-to-avoid-in-your-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Forbes &#8211; Common Mistakes To Avoid In Your Digital Marketing Strategy<\/a><\/li>\n<li><a href=\"https:\/\/hbr.org\/2020\/01\/get-the-most-out-of-your-digital-marketing\" target=\"_blank\" rel=\"noopener\">Harvard Business Review &#8211; Get the Most Out of Your Digital Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/topics\/793\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Statista &#8211; Digital Marketing Worldwide<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a 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\u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u064a\u0634\u0628\u0647 \u0627\u0641\u062a\u062a\u0627\u062d \u0645\u062a\u062c\u0631 \u0641\u0627\u062e\u0631 \u0641\u064a \u0634\u0627\u0631\u0639 \u0645\u0647\u062c\u0648\u0631\u061b \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062c\u0648\u062f\u0629 \u0645\u0646\u062a\u062c\u0643\u060c \u0644\u0646 \u064a\u0631\u0627\u0647 \u0623\u062d\u062f. \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f 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