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(\u0642\u0627\u0639\u062f\u0629 80\/20) \u0639\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u0633\u062a\u062c\u062f \u0623\u0646 80% \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0643 \u062a\u0623\u062a\u064a \u0645\u0646 20% \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643. \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u0645\u0642\u060c \u0641\u0647\u0645 \u064a\u0645\u062b\u0644\u0648\u0646 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u0648\u0631\u0643\u0632 \u062c\u0647\u0648\u062f\u0643 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0628\u0647\u0648\u0646\u0647\u0645.<\/p>\n<\/blockquote>\n<h2>\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062c\u0647\u062a\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u0641\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646 (CRO)<\/h2>\n<p>\u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u062c\u0630\u0628 \u0622\u0644\u0627\u0641 \u0627\u0644\u0632\u0648\u0627\u0631 \u064a\u0648\u0645\u064a\u0627\u064b \u0644\u0627 \u064a\u0639\u0646\u064a \u0634\u064a\u0626\u0627\u064b \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644&#8221; (Conversion Rate Optimization &#8211; CRO)\u060c \u0648\u0647\u0648 \u0639\u0644\u0645 \u0648\u0641\u0646 \u062a\u062d\u0633\u064a\u0646 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0641\u064a \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0632\u0627\u0626\u0631 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0646\u0634\u0631\u0629 \u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0623\u0648 \u0645\u0644\u0621 \u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0641\u0633\u0627\u0631. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0625\u0632\u0627\u0644\u0629 \u0623\u064a \u0639\u0648\u0627\u0626\u0642 \u0646\u0641\u0633\u064a\u0629 \u0623\u0648 \u062a\u0642\u0646\u064a\u0629 \u0642\u062f \u062a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0625\u0643\u0645\u0627\u0644 \u0631\u062d\u0644\u062a\u0647.<\/p>\n<h3>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0648\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/h3>\n<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u062a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0632\u0627\u0626\u0631 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643. \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u064a\u0626\u0629 \u0647\u064a \u0623\u0643\u0628\u0631 \u0642\u0627\u062a\u0644 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0648\u0642\u0639\u0643 \u0633\u0647\u0644 \u0627\u0644\u062a\u0635\u0641\u062d\u060c \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u060c \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (Mobile-First Design)\u060c \u062d\u064a\u062b \u0623\u0646 \u063a\u0627\u0644\u0628\u064a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062a\u062a\u0645 \u0627\u0644\u0622\u0646 \u0639\u0628\u0631 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0628\u0627\u062f\u0626 \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/p>\n<ul>\n<li><strong>\u0645\u0628\u062f\u0623 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social Proof):<\/strong> \u0639\u0631\u0636 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0634\u0647\u0627\u062f\u0627\u062a\u0647\u0645\u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062b\u0642\u0629.<\/li>\n<li><strong>\u0645\u0628\u062f\u0623 \u0627\u0644\u0646\u062f\u0631\u0629 (Scarcity):<\/strong> \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0642\u0637\u0639\u062a\u0627\u0646 \u0641\u0642\u0637 \u0645\u062a\u0628\u0642\u064a\u062a\u0627\u0646&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0639\u0631\u0636 \u064a\u0646\u062a\u0647\u064a \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629&#8221; \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0641\u0632 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0648\u0631\u064a.<\/li>\n<li><strong>\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u0639\u0648\u0627\u0637\u0641:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0627\u0644\u0623\u0632\u0631\u0642 \u064a\u0648\u062d\u064a \u0628\u0627\u0644\u062b\u0642\u0629\u060c \u0627\u0644\u0623\u062e\u0636\u0631 \u0628\u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u0629\u060c \u0648\u0627\u0644\u0623\u062d\u0645\u0631 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\u0627\u0639\u0631\u0636 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 (\u0627\u0644\u0634\u062d\u0646\u060c \u0627\u0644\u0636\u0631\u0627\u0626\u0628) \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0641\u0627\u062c\u0622\u062a \u063a\u064a\u0631 \u0627\u0644\u0633\u0627\u0631\u0629.<\/li>\n<li><strong>\u0648\u0641\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u062f\u0641\u0639 \u0645\u062a\u0639\u062f\u062f\u0629:<\/strong> \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646\u060c \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0645\u062b\u0644 PayPal \u0623\u0648 Apple Pay)\u060c \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629.<\/li>\n<\/ul>\n<p>\u0644\u0644\u0645\u0647\u062a\u0645\u064a\u0646 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\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0632\u062f\u062d\u0627\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0642\u0639\u0643 \u0644\u064a\u062d\u062a\u0644 \u0645\u0631\u062a\u0628\u0629 \u0623\u0639\u0644\u0649 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629 (\u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629). \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u064a\u0631\u0643\u0632 SEO \u0639\u0644\u0649:<\/p>\n<ul>\n<li><strong>\u0628\u062d\u062b \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 (Keyword Research):<\/strong> \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644&#8221; (Long-tail keywords) \u0645\u062b\u0644 &#8220;\u0623\u0641\u0636\u0644 \u062d\u0630\u0627\u0621 \u062c\u0631\u064a \u0644\u0645\u0633\u0627\u0641\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0644\u0644\u0631\u062c\u0627\u0644&#8221;\u060c \u0641\u0647\u064a \u0623\u0642\u0644 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0623\u0639\u0644\u0649.<\/li>\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0641\u0626\u0627\u062a:<\/strong> \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0643\u0644 \u0635\u0641\u062d\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0639\u0646\u0648\u0627\u0646 \u0641\u0631\u064a\u062f\u060c \u0648\u0635\u0641 \u062a\u0639\u0631\u064a\u0641\u064a (Meta Description) \u062c\u0630\u0627\u0628\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0628\u064a\u0639\u064a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0635\u0641 \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629.<\/li>\n<li><strong>\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 (Backlinks):<\/strong> \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0645\u0648\u062b\u0648\u0642\u0629 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0647\u0648 \u0645\u0627 \u062a\u0639\u062a\u0628\u0631\u0647 Google \u0628\u0645\u062b\u0627\u0628\u0629 &#8220;\u062a\u0635\u0648\u064a\u062a \u0628\u0627\u0644\u062b\u0642\u0629&#8221; \u064a\u0632\u064a\u062f \u0645\u0646 \u0633\u0644\u0637\u0629 \u0645\u0648\u0642\u0639\u0643.<\/li>\n<li><strong>\u0627\u0644\u0640 SEO \u0627\u0644\u062a\u0642\u0646\u064a:<\/strong> \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0628\u0646\u064a\u0629 \u0645\u0648\u0642\u0639\u0643 \u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0631\u0633\u0629 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0633\u0631\u0639\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0639\u0627\u0644\u064a\u0629\u060c \u0648\u0623\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0622\u0645\u0646 (HTTPS).<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Marketing)<\/h3>\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0648\u0632\u064a\u0639 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0648\u0645\u0644\u0627\u0626\u0645 \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631 \u0645\u062d\u062f\u062f \u0628\u0648\u0636\u0648\u062d\u060c \u0628\u0647\u062f\u0641 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643\u060c \u0623\u0646\u062a \u062a\u0642\u062f\u0645 \u0642\u064a\u0645\u0629 \u0623\u0648\u0644\u0627\u064b. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a:<\/strong> \u0643\u062a\u0627\u0628\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u062a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0645\u062b\u0644 &#8220;\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0642\u0647\u0648\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0630\u0648\u0642\u0643\u061f&#8221; \u0623\u0648 &#8220;\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0635\u0648\u0641\u064a\u0629&#8221;.<\/li>\n<li><strong>\u0623\u062f\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621:<\/strong> \u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u0635\u0644 \u064a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0633\u062a\u0646\u064a\u0631.<\/li>\n<li><strong>\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629:<\/strong> \u0639\u0631\u0636 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0646\u0635\u0627\u0626\u062d \u0648\u062d\u064a\u0644 \u0630\u0627\u062a \u0635\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0627 \u062a\u062c\u0630\u0628 \u0641\u0642\u0637 \u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0636\u0648\u064a\u0629 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u0644 \u062a\u0628\u0646\u064a \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u062b\u0642\u0629 \u0648\u062a\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0631\u062c\u0639\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644\u0643. \u0648\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c\u060c \u064a\u0645\u0643\u0646\u0643\u0645 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 <a href=\"https:\/\/jobsdz.com\/?p=26691\" target=\"_blank\">\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/a> \u0627\u0644\u0630\u064a \u064a\u063a\u0637\u064a \u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0628\u062a\u0641\u0635\u064a\u0644.<\/p>\n<h3>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (Pay-Per-Click &#8211; PPC): \u0627\u0644\u062f\u0642\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/h3>\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Ads \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0647\u064a \u0623\u0633\u0631\u0639 \u0637\u0631\u064a\u0642\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0633\u064a\u0644\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a PPC \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643 (\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 &#8211; Retargeting). \u0627\u0628\u062f\u0623 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0627\u062e\u062a\u0628\u0631 \u062d\u0645\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). \u0644\u0627 \u062a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 (Cost Per Acquisition &#8211; CPA).<\/p>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0641\u064a \u0639\u0627\u0644\u0645 SEO\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 (\u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0646 3 \u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u0623\u0643\u062b\u0631) \u0647\u064a \u0643\u0646\u0632\u0643 \u0627\u0644\u062e\u0641\u064a. \u0642\u062f \u064a\u0643\u0648\u0646 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u064a\u0647\u0627 \u0623\u0642\u0644\u060c \u0644\u0643\u0646 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u062a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 &#8220;\u0634\u0631\u0627\u0621 \u0643\u0627\u0645\u064a\u0631\u0627 Canon R6 Mark II \u0641\u064a \u062f\u0628\u064a&#8221; \u0633\u064a\u062c\u0644\u0628 \u0644\u0643 \u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644\u0645\u0629 &#8220;\u0643\u0627\u0645\u064a\u0631\u0627&#8221; \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n<\/blockquote>\n<h2>\u0642\u0648\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u062e\u0645\u064a\u0646<\/h2>\n<p>\u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062c\u0645\u0639\u060c \u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0638. \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data-Driven Decision Making) \u064a\u0632\u064a\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0648\u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f\u0643 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631.<\/p>\n<h3>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: Google Analytics \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627<\/h3>\n<p>Google Analytics \u0647\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0648\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0635\u0627\u062d\u0628 \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u062a\u0642\u0627\u0646\u0647\u0627. \u0625\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629 \u062d\u0648\u0644 \u0645\u0646 \u0647\u0645 \u0632\u0648\u0627\u0631\u0643\u060c \u0648\u0643\u064a\u0641 \u0648\u062c\u062f\u0648\u0627 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644\u0648\u0646 \u0628\u0645\u062c\u0631\u062f \u0648\u0635\u0648\u0644\u0647\u0645. \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u064a \u0647\u0628\u0637 \u0639\u0644\u064a\u0647\u0627 \u0623\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u064a \u063a\u0627\u062f\u0631 \u0641\u064a\u0647\u0627. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 Google Analytics\u060c \u0647\u0646\u0627\u0643 \u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u0629 (Heatmaps) \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0644\u0643 \u0623\u064a\u0646 \u064a\u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u0633\u062c\u064a\u0644 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u064a \u062a\u0633\u062c\u0644 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u0641\u0647\u0645\u0627\u064b \u0628\u0635\u0631\u064a\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<h3>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u0645 (Key Performance Indicators &#8211; KPIs)<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0623\u0646 \u062a\u063a\u0631\u0642 \u0641\u064a \u0628\u062d\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u062d\u0642\u0627\u064b \u0635\u062d\u0629 \u0639\u0645\u0644\u0643. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0632\u0627\u0626\u0641\u0629&#8221; (Vanity Metrics) \u0645\u062b\u0644 \u0639\u062f\u062f \u0645\u062a\u0627\u0628\u0639\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/p>\n<ul>\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):<\/strong> \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u062a\u0645\u0648\u0627 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621.<\/li>\n<li><strong>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (Average Order Value &#8211; AOV):<\/strong> \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u064a\u0646\u0641\u0642\u0647 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0639\u0627\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/li>\n<li><strong>\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 (Customer Lifetime Value &#8211; LTV):<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u062d\u0642\u0642\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639\u0643.<\/li>\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Acquisition Cost &#8211; CAC):<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646.<\/li>\n<\/ul>\n<p>\u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 LTV \u0648 CAC \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u0637\u0627\u0644\u0645\u0627 \u0623\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u060c \u0641\u0625\u0646 \u0639\u0645\u0644\u0643 \u064a\u0633\u064a\u0631 \u0641\u064a \u0645\u0633\u0627\u0631 \u0646\u0645\u0648 \u0635\u062d\u064a \u0648\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<table>\n<caption>\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0632\u0627\u0626\u0641\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/caption>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u0627\u0626\u0641 (Vanity Metric)<\/th>\n<th>\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0636\u0644\u0644\u061f<\/th>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 (Actionable Metric)<\/th>\n<th>\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0623\u0641\u0636\u0644\u061f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0639\u062f\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639<\/td>\n<td>\u0644\u0627 \u064a\u0639\u0643\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0623\u0648 \u0646\u064a\u062a\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629.<\/td>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a (\u0627\u0644\u0628\u064a\u0639).<\/td>\n<\/tr>\n<tr>\n<td>\u0639\u062f\u062f \u0645\u062a\u0627\u0628\u0639\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/td>\n<td>\u064a\u0645\u0643\u0646 \u062a\u0636\u062e\u064a\u0645\u0647 \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0644\u0627 \u064a\u062a\u0631\u062c\u0645 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a.<\/td>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 (Engagement Rate)<\/td>\n<td>\u064a\u0648\u0636\u062d \u0645\u062f\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647.<\/td>\n<\/tr>\n<tr>\n<td>\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u0644\u0625\u0639\u0644\u0627\u0646<\/td>\n<td>\u064a\u062e\u0628\u0631\u0643 \u0643\u0645 \u0645\u0631\u0629 \u0634\u0648\u0647\u062f \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u0648\u0644\u064a\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u0639\u0627\u0644\u0627\u064b.<\/td>\n<td>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA)<\/td>\n<td>\u064a\u0631\u0628\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0639\u0645\u0644 (\u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> &#8220;\u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u0636\u0637\u0631 \u0627\u0644\u062c\u0645\u064a\u0639 \u0625\u0644\u0649 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0631\u0623\u064a\u064a.&#8221; &#8211; W. Edwards Deming. \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0648\u0644\u0629 \u062a\u0644\u062e\u0635 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0634\u062c\u0639 \u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0623\u0648 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/p>\n<\/blockquote>\n<h2>\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621: \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0649 \u0633\u0641\u064a\u0631 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p>\u0625\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0643\u0644\u0641\u0629 \u0648\u063a\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0647\u0645 \u0623\u062b\u0645\u0646 \u0623\u0635\u0648\u0644\u0643. \u0625\u0646\u0647\u0645 \u064a\u0639\u0631\u0641\u0648\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062b\u0642\u0648\u0646 \u0628\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0648\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0647\u0645 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0625\u0642\u0646\u0627\u0639 \u0632\u0627\u0626\u0631 \u062c\u062f\u064a\u062f. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u064a\u0646\u060c \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062f\u0639\u0627\u0629 \u0648\u0645\u0631\u0648\u062c\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h3>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/h3>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u0623\u062c\u0644:<\/p>\n<ul>\n<li><strong>\u0633\u0644\u0633\u0644\u0629 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0631\u062d\u064a\u0628:<\/strong> \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0642\u064a\u0645\u0647\u0627.<\/li>\n<li><strong>\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0633\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0631\u0648\u0643\u0629:<\/strong> \u0625\u0631\u0633\u0627\u0644 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0622\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0643\u0645\u0644\u0648\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n<li><strong>\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629:<\/strong> \u062a\u0642\u0633\u064a\u0645 \u0642\u0627\u0626\u0645\u062a\u0643 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642 \u0648\u0625\u0631\u0633\u0627\u0644 \u0639\u0631\u0648\u0636 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629.<\/li>\n<li><strong>\u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629:<\/strong> \u0625\u0631\u0633\u0627\u0644 \u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u064a\u062f \u0648\u0646\u0635\u0627\u0626\u062d \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u0642\u0637 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/li>\n<\/ul>\n<h3>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a<\/h3>\n<p>\u064a\u0634\u0639\u0631 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0645 \u0645\u0643\u0627\u0641\u0623\u062a\u0647\u0645 \u0639\u0644\u0649 \u0648\u0644\u0627\u0626\u0647\u0645. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u062e\u0630 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0634\u0643\u0627\u0644\u0627\u064b \u0639\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u0646\u0638\u0627\u0645 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\u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629.<\/li>\n<li><strong>\u0627\u0628\u062d\u062b \u0639\u0646 10 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a SEO \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f 10 \u0639\u0628\u0627\u0631\u0627\u062a \u0628\u062d\u062b \u0645\u062d\u062f\u062f\u0629 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0627\u0643\u062a\u0628 \u0645\u0642\u0627\u0644\u0629 \u0645\u062f\u0648\u0646\u0629 \u0623\u0648 \u0623\u0646\u0634\u0626 \u0635\u0641\u062d\u0629 \u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u0628\u062f\u0623 \u0641\u064a \u062c\u0630\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0636\u0648\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629.<\/li>\n<\/ul>\n<p>\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 <a href=\"https:\/\/jobsdz.com\/ar\/wadifa\" target=\"_blank\">\u0648\u0638\u064a\u0641\u0629<\/a> \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u0644\u0645\u0648\u0627\u0643\u0628\u0629 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\u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a.<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u062a\u0643\u0644\u0641\u0643 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628\u0647\u0627\u061f<\/h2>\n<p>\u0641\u064a \u0631\u062d\u0644\u0629 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u0648\u0636 \u062d\u062a\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a. \u062a\u062c\u0646\u0628 \u0647\u0630\u0647 \u0627\u0644\u0641\u062e\u0627\u062e \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645. \u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u062a\u062c\u0627\u0647\u0644 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u061b \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0648\u0642\u0639\u0643 \u0633\u0631\u064a\u0639\u0627\u064b \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0649 \u0634\u0627\u0634\u0629 \u0635\u063a\u064a\u0631\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0633\u0631 \u063a\u0627\u0644\u0628\u064a\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u062e\u0637\u0623 \u0622\u062e\u0631 \u0647\u0648 \u0627\u0644\u0627\u0641\u062a\u0642\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u062d\u064a\u062b 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\u0643\u0623\u064a \u0645\u062a\u062c\u0631 \u0622\u062e\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<h2>\u062e\u0627\u062a\u0645\u0629: \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0647\u0648 \u0627\u0644\u0645\u0627\u0631\u0627\u062b\u0648\u0646 \u0648\u0644\u064a\u0633 \u0627\u0644\u0633\u0628\u0627\u0642<\/h2>\n<p>\u0625\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062d\u064a\u0644 \u0627\u0644\u0633\u062d\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u060c \u0628\u0644 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0639\u0645\u064a\u0644\u0643\u060c \u0648\u062a\u0645\u0631 \u0639\u0628\u0631 \u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629\u060c \u0648\u062a\u0633\u062a\u0645\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0630\u0643\u0627\u0621\u060c \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u0643\u062a\u064a\u0643 \u062a\u0645 \u0627\u0633\u062a\u0639\u0631\u0627\u0636\u0647 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u064a\u0645\u062b\u0644 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629. \u0642\u062f \u0644\u0627 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u062c\u0645\u064a\u0639\u0627\u064b \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0628\u062f\u0621 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0643\u0628\u0631 \u0633\u064a\u0624\u062f\u064a \u062d\u062a\u0645\u0627\u064b \u0625\u0644\u0649 \u0646\u0645\u0648 \u0645\u0644\u0645\u0648\u0633 \u0648\u0645\u0633\u062a\u062f\u0627\u0645. \u062a\u0630\u0643\u0631 \u062f\u0627\u0626\u0645\u0627\u064b \u0623\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0647\u0646\u0627\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0648\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0642\u0644\u0628 \u0643\u0644 \u0642\u0631\u0627\u0631 \u062a\u062a\u062e\u0630\u0647.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute &#8211; Cart Abandonment Rate Statistics<\/a><\/li>\n<li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics Official Website<\/a><\/li>\n<li><a href=\"https:\/\/www.bain.com\/insights\/the-value-of-online-customer-loyalty-and-how-to-build-it\/\" target=\"_blank\" rel=\"noopener\">Bain &#038; Company &#8211; The Value of Online Customer Loyalty<\/a><\/li>\n<\/ul>\n<p><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u062c\u0631\u062f \u0647\u062f\u0641\u064d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0636\u0631\u0648\u0631\u0629 \u062d\u062a\u0645\u064a\u0629 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