{"id":28579,"date":"2025-12-18T20:01:19","date_gmt":"2025-12-18T19:01:19","guid":{"rendered":"https:\/\/jobsdz.com\/2025\/12\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b9%d9%84%d9%85-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d9%88%d8%a5%d9%86%d8%b3%d8%aa%d8%ba%d8%b1%d8%a7%d9%85-%d8%af\/"},"modified":"2025-12-18T20:01:19","modified_gmt":"2025-12-18T19:01:19","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b9%d9%84%d9%85-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d9%88%d8%a5%d9%86%d8%b3%d8%aa%d8%ba%d8%b1%d8%a7%d9%85-%d8%af","status":"publish","type":"post","link":"https:\/\/jobsdz.com\/ar\/2025\/12\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b9%d9%84%d9%85-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d9%88%d8%a5%d9%86%d8%b3%d8%aa%d8%ba%d8%b1%d8%a7%d9%85-%d8%af\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0644\u0645 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\u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0647\u0627\u060c \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u062b\u064a\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645\u060c \u0627\u0644\u0647\u0648\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0627\u0631\u0633\u0648\u0646\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a (Behaviors):<\/strong> \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0648\u0627\u0639 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0627\u0644\u0633\u0641\u0631\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u062f\u0642\u0629 \u062a\u0639\u0646\u064a \u0623\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0646 \u062a\u0630\u0647\u0628 \u0633\u062f\u0649 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u063a\u064a\u0631 \u0645\u0647\u062a\u0645\u060c \u0628\u0644 \u0633\u062a\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0646 \u0647\u0645 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/p>\n<h3>\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/h3>\n<p>\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u062e\u0631\u0627\u0641\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0647\u064a \u0623\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0636\u062e\u0645\u0629. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u062a\u062a\u064a\u062d \u0645\u0646\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u064a\u062a\u0627 \u0645\u0631\u0648\u0646\u0629 \u0643\u0627\u0645\u0644\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0628\u0628\u0636\u0639\u0629 \u062f\u0648\u0644\u0627\u0631\u0627\u062a \u064a\u0648\u0645\u064a\u0627\u064b \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u062b\u0645 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629. \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u062a\u0646\u0641\u0642\u0647 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0641\u0635\u0644\u0629 \u062a\u0638\u0647\u0631 \u0644\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0634\u0627\u0647\u062f\u0648\u0627 \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u0648\u0643\u0645 \u0645\u0646\u0647\u0645 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u060c \u0648\u0643\u0645 \u0645\u0646\u0647\u0645 \u0642\u0627\u0645 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644). \u0647\u0630\u0647 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643.<\/p>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u0642\u0645\u060c \u0628\u0644 \u0647\u0648 \u0628\u0648\u0635\u0644\u062a\u0643. \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u0644\u064a\u0633\u062a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0635\u0644 \u0644\u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0646\u0627\u0633\u060c \u0628\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647. \u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0646\u0634\u063a\u0627\u0644 \u0628\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 (Vanity Metrics) \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0641\u0642\u0637.<\/p>\n<\/blockquote>\n<h2>\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: \u0628\u0646\u0627\u0621 \u0642\u0627\u0645\u0648\u0633\u0643 \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u064a\u062a\u0627<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644\u064a\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0641\u0647\u0645 \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633 \u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0628\u0646\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0642\u0627\u0645\u0648\u0633 \u0627\u0644\u0630\u0647\u0646\u064a \u0633\u064a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0646\u0642\u0644 \u062f\u0627\u062e\u0644 \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629. \u0625\u0646 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0631\u0641 \u0639\u0646 \u0627\u0644\u0647\u0627\u0648\u064a.<\/p>\n<h3>\u0641\u0647\u0645 \u0627\u0644\u0647\u064a\u0643\u0644: \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/h3>\n<p>\u062a\u062a\u0628\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0645\u064a\u062a\u0627 \u0647\u064a\u0643\u0644\u0627\u064b \u0647\u0631\u0645\u064a\u0627\u064b \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0645\u0633\u062a\u0648\u064a\u0627\u062a. \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0644\u062a\u0646\u0638\u064a\u0645 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<ol>\n<li><strong>\u0627\u0644\u062d\u0645\u0644\u0629 (Campaign):<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0639\u0644\u0649. \u0647\u0646\u0627 \u062a\u062d\u062f\u062f \u0647\u062f\u0641\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a (Campaign Objective). \u0647\u0644 \u062a\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0623\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u061f \u0623\u0645 \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629\u061f \u0644\u0643\u0644 \u062d\u0645\u0644\u0629 \u0647\u062f\u0641 \u0648\u0627\u062d\u062f \u0641\u0642\u0637.<\/li>\n<li><strong>\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Ad Set):<\/strong> \u062a\u0642\u0639 \u0636\u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649\u060c \u062a\u062d\u062f\u062f \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (Targeting)\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (Budget)\u060c \u0648\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a (Schedule)\u060c \u0648\u0645\u0648\u0627\u0636\u0639 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Placements). \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u0639\u062f\u0629 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062f\u0627\u062e\u0644 \u062d\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062c\u0645\u0627\u0647\u064a\u0631 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<li><strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Ad):<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062f\u0646\u0649\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0631\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u0639\u0644\u064a\u0627\u064b. \u0647\u0646\u0627 \u062a\u0642\u0648\u0645 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0646\u0641\u0633\u0647\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0646\u0635 (Ad Copy)\u060c \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 (Creative)\u060c \u0648\u0631\u0627\u0628\u0637 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 (Landing Page). \u064a\u0645\u0643\u0646\u0643 \u062a\u0634\u063a\u064a\u0644 \u0639\u062f\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0635\u0627\u0645\u064a\u0645 \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<\/ol>\n<h3>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Campaign Objectives)<\/h3>\n<p>\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648\u0644 \u0645\u0627 \u062a\u0637\u0644\u0628\u0647 \u0645\u0646\u0643 \u0627\u0644\u0645\u0646\u0635\u0629 \u0647\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0647\u062f\u0641. \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0647\u0648 \u0627\u0644\u0623\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0644\u0623\u0646 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u064a\u062a\u0627 \u0633\u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u062a\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u062a\u062d\u062f\u064a\u062f\u0627\u064b. \u062a\u0646\u0642\u0633\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0648\u0639\u064a (Awareness):<\/strong> \u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0647\u0648 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0636\u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643. (\u0645\u062b\u0627\u0644: \u0647\u062f\u0641 \u0627\u0644\u0648\u0635\u0648\u0644 &#8220;Reach&#8221;).<\/li>\n<li><strong>\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 (Consideration):<\/strong> \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0644\u0649 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0645\u0644\u0643\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u0631\u0629 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u064a\u062f\u064a\u0648\u060c \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0646\u0634\u0648\u0631\u060c \u0623\u0648 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629. (\u0645\u062b\u0627\u0644: \u0647\u062f\u0641 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a &#8220;Traffic&#8221;).<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion):<\/strong> \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u062d\u062f\u062f \u0648\u0630\u064a \u0642\u064a\u0645\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643\u060c \u0645\u062b\u0644 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0645\u0644\u0621 \u0646\u0645\u0648\u0630\u062c\u060c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0646\u0634\u0631\u0629 \u0628\u0631\u064a\u062f\u064a\u0629. (\u0645\u062b\u0627\u0644: \u0647\u062f\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a &#8220;Sales&#8221;).<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0642\u0646\u0647\u0627<\/h3>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643\u060c \u0633\u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a. \u0625\u0644\u064a\u0643 \u0623\u0647\u0645\u0647\u0627:<\/p>\n<ul>\n<li><strong>CPC (Cost Per Click):<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643.<\/li>\n<li><strong>CPM (Cost Per Mille):<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 1000 \u0634\u062e\u0635.<\/li>\n<li><strong>CTR (Click-Through Rate):<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631. \u0648\u0647\u064a \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0628\u0639\u062f \u0645\u0634\u0627\u0647\u062f\u062a\u0647. (\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u00f7 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631).<\/li>\n<li><strong>ROAS (Return On Ad Spend):<\/strong> \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a. \u0623\u0647\u0645 \u0645\u0642\u064a\u0627\u0633 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u064a\u0642\u064a\u0633 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0623\u0646\u0641\u0642\u062a\u0647.<\/li>\n<li><strong>Conversion Rate:<\/strong> \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0647\u062f\u0641 (\u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621) \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> \u0648\u0641\u0642\u0627\u064b \u0644\u062f\u0631\u0627\u0633\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0641\u0625\u0646 \u062c\u0632\u0621\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u064a\u062a\u0645 \u0625\u0647\u062f\u0627\u0631\u0647 \u0628\u0633\u0628\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 \u0647\u062f\u0641 \u062d\u0645\u0644\u0629 \u062e\u0627\u0637\u0626. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u062e\u062a\u064a\u0627\u0631 \u0647\u062f\u0641 &#8220;\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a&#8221; (Traffic) \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0641\u0639\u0644\u064a \u0647\u0648 &#8220;\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221; (Sales) \u0633\u064a\u062c\u0644\u0628 \u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0644\u0644\u0634\u0631\u0627\u0621\u060c \u0644\u0623\u0646\u0643 \u0637\u0644\u0628\u062a \u0645\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 &#8220;\u0646\u0642\u0651\u0627\u0631\u064a\u0646&#8221; (Clickers) \u0648\u0644\u064a\u0633 &#8220;\u0645\u0634\u062a\u0631\u064a\u0646&#8221; (Buyers).<\/p>\n<\/blockquote>\n<h2>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u0627\u0644\u062a\u062c\u0647\u064a\u0632 \u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0623\u0648\u0644 \u062d\u0645\u0644\u0629<\/h2>\n<p>\u0642\u0628\u0644 \u0623\u0646 \u062a\u0637\u0644\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0625\u0628\u062f\u0627\u0639\u0643 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0647\u0646\u0627\u0643 \u062e\u0637\u0648\u0627\u062a \u062a\u0623\u0633\u064a\u0633\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u062a\u0636\u0645\u0646 \u0644\u0643 \u0625\u062f\u0627\u0631\u0629 \u0623\u0635\u0648\u0644\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0623\u0645\u0627\u0646 \u0648\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0625\u0647\u0645\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0634\u0628\u0647 \u0628\u0646\u0627\u0621 \u0645\u0646\u0632\u0644 \u0628\u062f\u0648\u0646 \u0623\u0633\u0627\u0633\u0627\u062a \u0642\u0648\u064a\u0629.<\/p>\n<h3>\u0625\u0646\u0634\u0627\u0621 \u0645\u062f\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (Meta Business Manager)<\/h3>\n<p>\u0645\u062f\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0644\u0648\u062d\u0629 \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0623\u0646\u0634\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 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\u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0625\u062f\u0627\u0631\u0629 \u0635\u0641\u062d\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u062d\u0633\u0627\u0628\u0627\u062a \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u062d\u0633\u0627\u0628\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0628\u0643\u0633\u0644\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639\u060c \u0643\u0644 \u0630\u0644\u0643 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f.<\/li>\n<li><strong>\u0645\u0646\u062d \u0627\u0644\u0623\u0630\u0648\u0646\u0627\u062a:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0623\u0648 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0646\u062d\u0647\u0645 \u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0648\u0635\u0648\u0644 \u0645\u062d\u062f\u062f\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0625\u0646\u0634\u0627\u0621 \u062d\u0633\u0627\u0628 \u0645\u062f\u064a\u0631 \u0623\u0639\u0645\u0627\u0644 \u0645\u062c\u0627\u0646\u064a \u062a\u0645\u0627\u0645\u0627\u064b \u0648\u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/p>\n<h3>\u062a\u062b\u0628\u064a\u062a \u0628\u0643\u0633\u0644 \u0645\u064a\u062a\u0627 (Meta Pixel): \u0639\u064a\u0646\u0643 \u062f\u0627\u062e\u0644 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/h3>\n<p>\u0628\u0643\u0633\u0644 \u0645\u064a\u062a\u0627 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\u0645\u0647\u0645\u061f<\/p>\n<ol>\n<li><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a:<\/strong> \u064a\u062e\u0628\u0631\u0643 \u0627\u0644\u0628\u0643\u0633\u0644 \u0628\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u0639\u0644\u064a\u0627\u064b \u0628\u0641\u0636\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643. \u0628\u062f\u0648\u0646\u0647\u060c \u0623\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0638\u0644\u0627\u0645.<\/li>\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Optimization):<\/strong> \u0639\u0646\u062f\u0645\u0627 \u064a\u0641\u0647\u0645 \u0627\u0644\u0628\u0643\u0633\u0644 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0641\u0625\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u064a\u062a\u0627 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u064a\u0646 \u0644\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n<li><strong>\u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 (Custom Audiences):<\/strong> \u064a\u0633\u0645\u062d \u0644\u0643 \u0627\u0644\u0628\u0643\u0633\u0644 \u0628\u0625\u0646\u0634\u0627\u0621 \u0642\u0648\u0627\u0626\u0645 \u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639\u0643\u060c \u0645\u062b\u0644 &#8220;\u0643\u0644 \u0645\u0646 \u0632\u0627\u0631 \u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0644\u0645 \u064a\u0634\u062a\u0631\u0650&#8221; \u0623\u0648 &#8220;\u0643\u0644 \u0645\u0646 \u0623\u0636\u0627\u0641 \u0645\u0646\u062a\u062c\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629&#8221;\u060c \u0644\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629.<\/li>\n<\/ol>\n<h3>\u0641\u0647\u0645 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u062a\u062c\u0646\u0628 \u0631\u0641\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u062a\u0642\u064a\u064a\u062f \u0627\u0644\u062d\u0633\u0627\u0628<\/h3>\n<p>\u0644\u062f\u0649 \u0645\u064a\u062a\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u0627\u0631\u0645\u0629 \u0645\u0646 <a href=\"https:\/\/www.facebook.com\/policies\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/a> \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u062a\u062c\u0627\u0647\u0644 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0631\u0641\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643\u060c \u0648\u0641\u064a \u0623\u0633\u0648\u0623 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u062a\u0642\u064a\u064a\u062f \u062d\u0633\u0627\u0628\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645. \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0642\u0631\u0627\u0621\u0629 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0628\u0639\u0646\u0627\u064a\u0629. \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062a\u0634\u0645\u0644:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u0648\u0631 &#8220;\u0642\u0628\u0644 \u0648\u0628\u0639\u062f&#8221; \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u062a\u062c\u0645\u064a\u0644.<\/li>\n<li>\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (\u0645\u062b\u0627\u0644: &#8220;\u0647\u0644 \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u062f\u064a\u0648\u0646\u061f&#8221;).<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u062d\u0638\u0648\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0641\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0622\u0645\u0646\u0629.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0627 \u062a\u0645\u0644\u0643 \u062d\u0642\u0648\u0642\u0647\u0627.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u062d\u0633\u0627\u0628 \u0625\u0639\u0644\u0627\u0646\u064a \u062c\u062f\u064a\u062f\u060c \u0644\u0627 \u062a\u0628\u062f\u0623 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u062d\u0645\u0644\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0630\u0627\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0627\u0644\u064a\u0629. \u0642\u0645 \u0628\u0640 &#8220;\u0625\u062d\u0645\u0627\u0621&#8221; \u0627\u0644\u062d\u0633\u0627\u0628 (Warm-up) \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u062d\u0645\u0644\u0629 \u062a\u0641\u0627\u0639\u0644 (Engagement)\u060c \u0644\u0628\u0636\u0639\u0629 \u0623\u064a\u0627\u0645. \u0647\u0630\u0627 \u064a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0641\u0639\u064a\u0644 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0642\u064a\u062f \u062d\u0633\u0627\u0628\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623.<\/p>\n<\/blockquote>\n<h2>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0641\u0646 \u0648\u0639\u0644\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/h2>\n<p>\u0644\u0642\u062f \u0642\u0645\u062a \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629\u060c \u0648\u0627\u0644\u0622\u0646 \u062d\u0627\u0646 \u0648\u0642\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646. \u064a\u0639\u062a\u0628\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0647\u0648 \u0627\u0644\u0642\u0644\u0628 \u0627\u0644\u0646\u0627\u0628\u0636 \u0644\u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629. \u064a\u0645\u0643\u0646\u0643 \u062a\u0635\u0645\u064a\u0645 \u0623\u0641\u0636\u0644 \u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u062a\u0645 \u0639\u0631\u0636\u0647 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0637\u0623\u060c \u0641\u0625\u0646\u0647 \u0633\u064a\u0641\u0634\u0644 \u062d\u062a\u0645\u0627\u064b. \u062a\u0648\u0641\u0631 \u0645\u064a\u062a\u0627 \u062b\u0644\u0627\u062b\u0629 \u0623\u0646\u0648\u0627\u0639 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u060c \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n<h3>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a (Core Audiences): \u0627\u0644\u0628\u0646\u0627\u0621 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631<\/h3>\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0628\u0628\u0646\u0627\u0621 \u0634\u0631\u064a\u062d\u0629 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u062f\u0648\u064a\u0627\u064b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u062a\u0636\u064a\u064a\u0642 \u0646\u0637\u0627\u0642 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629. \u062a\u0634\u0645\u0644 \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0648\u0642\u0639:<\/strong> \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0648\u0644\u060c \u0645\u062f\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u0646\u0637\u0627\u0642 \u0645\u062d\u062f\u062f \u062d\u0648\u0644 \u0645\u0648\u0642\u0639 \u0645\u0639\u064a\u0646.<\/li>\n<li><strong>\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u0646\u0633 \u0648\u0627\u0644\u0644\u063a\u0627\u062a:<\/strong> \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0647\u0648\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a (Detailed Targeting):<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0642\u0648\u0649\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u062a\u0636\u0645\u064a\u0646 \u0623\u0648 \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645 (\u0645\u062b\u0644 &#8220;\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a&#8221;)\u060c \u0623\u0648 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 (\u0645\u062b\u0644 &#8220;\u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u062a\u0641\u0627\u0639\u0644\u0648\u0646&#8221;)\u060c \u0623\u0648 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 (\u0645\u062b\u0644 &#8220;\u0622\u0628\u0627\u0621 \u0648\u0623\u0645\u0647\u0627\u062a \u0644\u062f\u064a\u0647\u0645 \u0623\u0637\u0641\u0627\u0644 \u0641\u064a \u0633\u0646 \u0627\u0644\u0645\u062f\u0631\u0633\u0629&#8221;).<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062e\u0635\u0635 (Custom Audiences): \u0642\u0648\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/h3>\n<p>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062e\u0635\u0635 \u0647\u0648 \u0623\u062d\u062f \u0623\u0642\u0648\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u062a\u0631\u0633\u0627\u0646\u0629 \u0627\u0644\u0645\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0634\u062e\u0627\u0635 \u062c\u062f\u062f\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0639 \u0639\u0645\u0644\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0627. \u0647\u0630\u0627 \u064a\u0632\u064a\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0623\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0639\u0631\u0641\u0648\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062e\u0635\u0635:<\/p>\n<ul>\n<li><strong>\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/strong> \u0628\u0641\u0636\u0644 \u0628\u0643\u0633\u0644 \u0645\u064a\u062a\u0627\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644 \u0645\u0646 \u0632\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0622\u062e\u0631 30 \u064a\u0648\u0645\u0627\u064b (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644).<\/li>\n<li><strong>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u064a\u0645\u0643\u0646\u0643 \u0631\u0641\u0639 \u0642\u0627\u0626\u0645\u0629 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 (\u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641)\u060c \u0648\u0633\u062a\u0642\u0648\u0645 \u0645\u064a\u062a\u0627 \u0628\u0645\u0637\u0627\u0628\u0642\u062a\u0647\u0645 \u0645\u0639 \u062d\u0633\u0627\u0628\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0641\u0627\u0639\u0644:<\/strong> \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0635\u0641\u062d\u062a\u0643 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0623\u0648 \u062d\u0633\u0627\u0628\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0623\u0648 \u0634\u0627\u0647\u062f\u0648\u0627 \u0646\u0633\u0628\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0623\u062d\u062f \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u0643.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 (Lookalike Audiences): \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0646\u062c\u0627\u062d\u0643<\/h3>\n<p>\u0645\u0627\u0630\u0627 \u0644\u0648 \u0643\u0627\u0646 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0623\u0646 \u062a\u0642\u0648\u0644 \u0644\u0645\u064a\u062a\u0627: &#8220;\u0647\u0630\u0647 \u0642\u0627\u0626\u0645\u0629 \u0628\u0623\u0641\u0636\u0644 \u0639\u0645\u0644\u0627\u0626\u064a\u060c \u0627\u0630\u0647\u0628 \u0648\u0627\u0628\u062d\u062b \u0644\u064a \u0639\u0646 \u0645\u0644\u064a\u0648\u0646 \u0634\u062e\u0635 \u0622\u062e\u0631\u064a\u0646 \u064a\u0634\u0628\u0647\u0648\u0646\u0647\u0645 \u062a\u0645\u0627\u0645\u0627\u064b&#8221;\u061f \u0647\u0630\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647. \u062a\u0642\u0648\u0645 \u0628\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062c\u0645\u0647\u0648\u0631 \u0645\u0635\u062f\u0631 (Source Audience)\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u062c\u0645\u0647\u0648\u0631\u0627\u064b \u0645\u062e\u0635\u0635\u0627\u064b \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 (\u0645\u062b\u0644 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646)\u060c \u062b\u0645 \u062a\u0642\u0648\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u064a\u062a\u0627 \u0628\u062a\u062d\u0644\u064a\u0644 \u062e\u0635\u0627\u0626\u0635 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u062c\u062f\u064a\u062f \u0648\u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u064a\u0634\u0627\u0631\u0643\u0647\u0645 \u0646\u0641\u0633 \u0627\u0644\u0633\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u0644\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629.<\/p>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0642\u0645 \u0628\u062f\u0645\u062c \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u0645\u0634\u0627\u0628\u0647 (Lookalike) \u0628\u0646\u0633\u0628\u0629 1% \u0645\u0646 \u0623\u0641\u0636\u0644 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u062b\u0645 \u0642\u0645 \u0628\u062a\u0636\u064a\u064a\u0642 \u0646\u0637\u0627\u0642\u0647 \u0623\u0643\u062b\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0636\u0627\u0641\u0629 \u0637\u0628\u0642\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a (Core) \u0644\u0636\u0645\u0627\u0646 \u0623\u0646\u0647\u0645 \u0645\u0647\u062a\u0645\u0648\u0646 \u0628\u0645\u062c\u0627\u0644 \u0645\u0639\u064a\u0646. \u0647\u0630\u0627 \u0627\u0644\u0645\u0632\u064a\u062c \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0642\u0648\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062f\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u064a\u062f\u0648\u064a.<\/p>\n<\/blockquote>\n<table border=\"1\" style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color:#f2f2f2;\">\n<th style=\"padding: 8px; text-align: left;\">\u0646\u0648\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/th>\n<th style=\"padding: 8px; text-align: left;\">\u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0631\u0626\u064a\u0633\u064a<\/th>\n<th style=\"padding: 8px; text-align: left;\">\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629<\/th>\n<th style=\"padding: 8px; text-align: left;\">\u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a (Core)<\/td>\n<td style=\"padding: 8px;\">\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0645\u062d\u062a\u0645\u0644\u064a\u0646 (Prospecting)<\/td>\n<td style=\"padding: 8px;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0623\u0648 \u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0634\u0631\u0627\u0626\u062d \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u0629.<\/td>\n<td style=\"padding: 8px;\">\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u064a\u062a\u0627 (\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062e\u0635\u0635 (Custom)<\/td>\n<td style=\"padding: 8px;\">\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062f\u0627\u0641\u0626 (Retargeting)<\/td>\n<td style=\"padding: 8px;\">\u062a\u0630\u0643\u064a\u0631 \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0634\u0627\u0647\u062f\u0648\u0647\u0627 \u0623\u0648 \u0639\u0631\u0636 \u062e\u0635\u0645 \u062e\u0627\u0635 \u0639\u0644\u064a\u0647\u0645.<\/td>\n<td style=\"padding: 8px;\">\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 (\u0628\u0643\u0633\u0644\u060c \u0642\u0627\u0626\u0645\u0629 \u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0641\u0627\u0639\u0644)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 (Lookalike)<\/td>\n<td style=\"padding: 8px;\">\u0627\u0644\u062a\u0648\u0633\u0639 \u0627\u0644\u0630\u0643\u064a \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0628\u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629<\/td>\n<td style=\"padding: 8px;\">\u0628\u0639\u062f \u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0645\u0639 \u062c\u0645\u0647\u0648\u0631 \u0645\u0639\u064a\u0646\u060c \u0648\u062a\u0631\u064a\u062f \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u064a\u0646 \u0644\u0647\u0645.<\/td>\n<td style=\"padding: 8px;\">\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 (\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062e\u0635\u0635) + \u0630\u0643\u0627\u0621 \u0645\u064a\u062a\u0627 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 (The Creative)<\/h2>\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0631\u0627\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0623\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 &#8220;\u0627\u0644\u0643\u0631\u064a\u064a\u062a\u0641&#8221;\u060c \u0647\u0648 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0639\u0644\u0645. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0630\u0627\u0628\u0627\u064b \u0628\u0635\u0631\u064a\u0627\u064b\u060c \u0645\u0642\u0646\u0639\u0627\u064b \u0641\u064a \u0631\u0633\u0627\u0644\u062a\u0647\u060c \u0648\u0648\u0627\u0636\u062d\u0627\u064b \u0641\u064a \u062f\u0639\u0648\u062a\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621. \u0641\u064a \u0628\u064a\u0626\u0629 \u0631\u0642\u0645\u064a\u0629 \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u060c \u0644\u062f\u064a\u0643 \u062b\u0648\u0627\u0646\u064d \u0645\u0639\u062f\u0648\u062f\u0629 \u0641\u0642\u0637 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<h3>\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Ad Copy) \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/h3>\n<p>\u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0647\u0648 \u0635\u0648\u062a \u0625\u0639\u0644\u0627\u0646\u0643. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u062d\u062f\u062b \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0648\u064a\u0639\u0627\u0644\u062c \u0646\u0642\u0627\u0637 \u0623\u0644\u0645\u0647\u0645\u060c \u0648\u064a\u0642\u062f\u0645 \u0627\u0644\u062d\u0644 \u0628\u0648\u0636\u0648\u062d. \u0628\u0646\u064a\u0629 \u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0646\u0627\u062c\u062d \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u0628\u0639 \u0625\u0637\u0627\u0631\u0627\u064b \u0628\u0633\u064a\u0637\u0627\u064b:\n<\/p>\n<ol>\n<li><strong>\u0627\u0644\u062e\u0637\u0627\u0641 (Hook):<\/strong> \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0642\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0627\u0644\u062a\u0645\u0631\u064a\u0631. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0633\u0624\u0627\u0644\u0627\u064b\u060c \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u0641\u0627\u062c\u0626\u0629\u060c \u0623\u0648 \u0641\u0627\u0626\u062f\u0629 \u062c\u0631\u064a\u0626\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u062a\u0646 (Body):<\/strong> \u0627\u0634\u0631\u062d \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0639\u0631\u0636\u0643\u060c \u0648\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f (Benefits) \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u062a (Features). \u0643\u064a\u0641 \u0633\u064a\u063a\u064a\u0631 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/li>\n<li><strong>\u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (Call to Action &#8211; CTA):<\/strong> \u0623\u062e\u0628\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0648\u0636\u0648\u062d \u0628\u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0646\u0647 \u0623\u0646 \u064a\u0641\u0639\u0644\u0647: &#8220;\u062a\u0633\u0648\u0642 \u0627\u0644\u0622\u0646&#8221;\u060c &#8220;\u0633\u062c\u0644 \u0627\u0644\u064a\u0648\u0645&#8221;\u060c &#8220;\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f&#8221;.<\/li>\n<\/ol>\n<p>\u0625\u0646 \u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u063a\u0637\u064a\u0647 <a href=\"https:\/\/jobsdz.com\/?p=27404\">\u062f\u0644\u064a\u0644\u0646\u0627 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u062d\u062a\u0631\u0627\u0641 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0646\u062c\u0627\u062d<\/a>\u060c \u0627\u0644\u0630\u064a \u064a\u0648\u0641\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0635\u064a\u0627\u063a\u0629 \u0631\u0633\u0627\u0626\u0644 \u0645\u0624\u062b\u0631\u0629.<\/p>\n<h3>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629: \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/h3>\n<p>\u0627\u0644\u0628\u0634\u0631 \u0643\u0627\u0626\u0646\u0627\u062a \u0628\u0635\u0631\u064a\u0629. \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a \u0647\u0648 \u0623\u0648\u0644 \u0645\u0627 \u064a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0639\u0631\u0636 \u0639\u0644\u0649 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (Mobile-First). \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629\u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 (A\/B Testing):<\/strong> \u0644\u0627 \u062a\u0641\u062a\u0631\u0636 \u0623\u0646 \u0635\u0648\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0647\u064a \u0627\u0644\u0623\u0641\u0636\u0644. \u0627\u062e\u062a\u0628\u0631 \u062f\u0627\u0626\u0645\u0627\u064b \u0635\u0648\u0631\u062a\u064a\u0646 \u0623\u0648 \u0645\u0642\u0637\u0639\u064a \u0641\u064a\u062f\u064a\u0648 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u064a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621 \u0623\u0641\u0636\u0644.<\/li>\n<li><strong>\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643:<\/strong> \u064a\u062d\u0642\u0642 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u062b\u0627\u0628\u062a\u0629. \u062d\u062a\u0649 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0623\u0648 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629 (GIFs) \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0648\u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a:<\/strong> \u0644\u0643\u0644 \u0645\u0648\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u064a (\u0645\u062b\u0644 \u0627\u0644\u0642\u0635\u0635 Stories \u0623\u0648 \u0627\u0644\u062e\u0644\u0627\u0635\u0627\u062a Feeds) \u0623\u0628\u0639\u0627\u062f\u0647 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629. \u0635\u0645\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u062a\u0646\u0627\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0644\u062a\u0628\u062f\u0648 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n<h3>\u0641\u0647\u0645 \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Placements) \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0646\u0633\u0628<\/h3>\n<p>\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0647\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0628\u0631 \u0634\u0628\u0643\u0629 \u0645\u064a\u062a\u0627\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0645\u0627\u0633\u0646\u062c\u0631\u060c \u0648\u0634\u0628\u0643\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Network). \u0644\u062f\u064a\u0643 \u062e\u064a\u0627\u0631\u0627\u0646:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629 (Automatic Placements):<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 \u0645\u0646 \u0645\u064a\u062a\u0627\u060c \u062d\u064a\u062b \u062a\u0633\u0645\u062d \u0644\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0628\u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0647\u062f\u0641\u0643.<\/li>\n<li><strong>\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 (Manual Placements):<\/strong> \u064a\u0645\u0643\u0646\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0623\u0646 \u064a\u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643 \u0628\u0646\u0641\u0633\u0643. \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0645\u0641\u064a\u062f\u0627\u064b \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0644\u0645 \u0623\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u062a\u0648\u0627\u062c\u062f \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0633\u062a\u0648\u0631\u064a\u0632 \u0645\u062b\u0644\u0627\u064b\u060c \u0623\u0648 \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u0635\u0645\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0627 \u064a\u0646\u0627\u0633\u0628 \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0636\u0639.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0627\u062a \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0639\u064a\u0646 \u0623\u0646 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0642\u0636\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0623\u064a \u0645\u0646\u0634\u0648\u0631 \u0641\u0631\u062f\u064a \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0647\u0648 1.7 \u062b\u0627\u0646\u064a\u0629 \u0641\u0642\u0637. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u0627\u064b \u0639\u0644\u0649 \u0625\u064a\u0635\u0627\u0644 \u0641\u0643\u0631\u062a\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0641\u064a \u0623\u0642\u0644 \u0645\u0646 \u062b\u0627\u0646\u064a\u062a\u064a\u0646.<\/p>\n<\/blockquote>\n<h2>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/h2>\n<p>\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u064a\u0633 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0628\u0644 \u0647\u0648 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0641\u0647\u0645 \u0645\u0627 \u064a\u0646\u062c\u062d \u0648\u0645\u0627 \u0644\u0627 \u064a\u0646\u062c\u062d\u060c \u062b\u0645 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0639\u0642\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062e\u0628\u0631 \u0627\u0644\u0633\u0627\u0631 \u0647\u0648 \u0623\u0646 \u0645\u0646\u0635\u0629 \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0648\u0641\u0631 \u0644\u0643 \u0643\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627.<\/p>\n<h3>\u0642\u0631\u0627\u0621\u0629 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ads Manager Reporting)<\/h3>\n<p>\u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u0648 \u0645\u0631\u0643\u0632 \u0642\u064a\u0627\u062f\u062a\u0643 \u0627\u0644\u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u0644\u0623\u0645\u0631 \u0645\u0631\u0628\u0643\u0627\u064b \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0647\u062f\u0641 \u062d\u0645\u0644\u062a\u0643.\n<\/p>\n<ul>\n<li><strong>\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0648\u0639\u064a:<\/strong> \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0648\u0635\u0648\u0644 (Reach) \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0644\u0641 \u0638\u0647\u0648\u0631 (CPM).<\/li>\n<li><strong>\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a:<\/strong> \u0631\u0627\u0642\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC).<\/li>\n<li><strong>\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0647\u0645 \u0647\u064a \u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Cost per Conversion)\u060c \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS).<\/li>\n<\/ul>\n<p>\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0647\u064a \u0645\u0647\u0627\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629. \u0648\u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u062f\u0644\u064a\u0644\u0646\u0627 \u062d\u0648\u0644 <a href=\"https:\/\/jobsdz.com\/?p=26589\">\u0623\u0647\u0645\u064a\u0629 \u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u062a\u0645\u064a\u0632<\/a>\u060c \u0627\u0644\u0630\u064a \u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h3>\u0627\u062e\u062a\u0628\u0627\u0631 A\/B: \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u062a\u062d\u0633\u064a\u0646<\/h3>\n<p>\u0627\u062e\u062a\u0628\u0627\u0631 A\/B (\u0623\u0648 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u0631\u0646) \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0639 \u062a\u063a\u064a\u064a\u0631 \u0639\u0646\u0635\u0631 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u062b\u0645 \u062a\u0634\u063a\u064a\u0644\u0647\u0645\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u064a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644. \u0647\u0630\u0627 \u064a\u0632\u064a\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0648\u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u0645\u0643\u0646\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u0643\u0644 \u0634\u064a\u0621 \u062a\u0642\u0631\u064a\u0628\u0627\u064b:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a:<\/strong> \u0635\u0648\u0631\u0629 \u0645\u0642\u0627\u0628\u0644 \u0641\u064a\u062f\u064a\u0648.<\/li>\n<li><strong>\u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a:<\/strong> \u0646\u0635 \u0637\u0648\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0646\u0635 \u0642\u0635\u064a\u0631\u060c \u0623\u0648 \u0646\u0628\u0631\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<li><strong>\u0627\u0644\u062c\u0645\u0647\u0648\u0631:<\/strong> \u062c\u0645\u0647\u0648\u0631 \u0645\u0634\u0627\u0628\u0647 1% \u0645\u0642\u0627\u0628\u0644 \u062c\u0645\u0647\u0648\u0631 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/li>\n<li><strong>\u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621:<\/strong> &#8220;\u062a\u0633\u0648\u0642 \u0627\u0644\u0622\u0646&#8221; \u0645\u0642\u0627\u0628\u0644 &#8220;\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0632\u064a\u062f&#8221;.<\/li>\n<\/ul>\n<h3>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (Budget Optimization)<\/h3>\n<p>\u0625\u062f\u0627\u0631\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0628\u0630\u0643\u0627\u0621 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0637\u0631\u064a\u0642\u062a\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u062a\u064a\u0646 \u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/p>\n<ul>\n<li><strong>Advantage Campaign Budget (CBO \u0633\u0627\u0628\u0642\u0627\u064b):<\/strong> \u062a\u0642\u0648\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u062a\u0642\u0648\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u064a\u062a\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0628\u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b. \u0647\u0630\u0627 \u0627\u0644\u062e\u064a\u0627\u0631 \u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/li>\n<li><strong>Ad Set Budget (ABO \u0633\u0627\u0628\u0642\u0627\u064b):<\/strong> \u062a\u0642\u0648\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646\u0641\u0635\u0644\u0629 \u0644\u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u062a\u062d\u0643\u0645\u0627\u064b \u064a\u062f\u0648\u064a\u0627\u064b \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0643\u0644 \u062c\u0645\u0647\u0648\u0631.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 &#8220;\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0646\u0637\u0627\u0642&#8221; (Scaling) \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b\u060c \u0648&#8221;\u0625\u064a\u0642\u0627\u0641&#8221; (Killing) \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641 \u0644\u062a\u062c\u0646\u0628 \u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0642\u0627\u0648\u0645 \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a\u0643 \u0643\u0644 \u0628\u0636\u0639 \u0633\u0627\u0639\u0627\u062a. \u062a\u062d\u062a\u0627\u062c \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u064a\u062a\u0627 \u0625\u0644\u0649 \u0648\u0642\u062a (\u0639\u0627\u062f\u0629\u064b 3-5 \u0623\u064a\u0627\u0645) \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 &#8220;\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0644\u0645&#8221; (Learning Phase) \u0648\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u062a\u0639\u064a\u062f \u0636\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u062a\u0645\u0646\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/p>\n<\/blockquote>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0628\u062f\u0621 \u0627\u0644\u0622\u0646 (Actionable Steps)<\/h2>\n<p>\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627 \u0628\u062f\u0648\u0646 \u062a\u0637\u0628\u064a\u0642. \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u062a\u062d\u0645\u0633\u0627\u064b \u0644\u0644\u0628\u062f\u0621\u060c \u0641\u0625\u0644\u064a\u0643 \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646\u0643 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0627\u0644\u064a\u0648\u0645 \u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u062e\u0628\u0631\u0629 \u062d\u0642\u064a\u0642\u064a\u0629:<\/p>\n<ol>\n<li><strong>\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629:<\/strong> \u062a\u0648\u0641\u0631 \u0645\u064a\u062a\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u062a\u0633\u0645\u0649 <a href=\"https:\/\/www.facebook.com\/business\/learn\" target=\"_blank\" rel=\"noopener noreferrer\">Meta Blueprint<\/a>. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0645\u0647\u064a\u062f\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0646 \u0645\u0635\u062f\u0631\u0647\u0627 \u0627\u0644\u0631\u0633\u0645\u064a.<\/li>\n<li><strong>\u0623\u0646\u0634\u0626 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643:<\/strong> \u0627\u0630\u0647\u0628 \u0625\u0644\u0649 business.facebook.com \u0648\u0623\u0646\u0634\u0626 \u062d\u0633\u0627\u0628 \u0645\u062f\u064a\u0631 \u0623\u0639\u0645\u0627\u0644 (Business Manager). \u0642\u0645 \u0628\u0631\u0628\u0637 \u0635\u0641\u062d\u062a\u0643 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u062d\u0633\u0627\u0628\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645.<\/li>\n<li><strong>\u062b\u0628\u0651\u062a \u0627\u0644\u0628\u0643\u0633\u0644:<\/strong> \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0628\u064a\u0639 \u0623\u064a \u0634\u064a\u0621 \u0628\u0639\u062f\u060c \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0628\u0643\u0633\u0644 \u0645\u064a\u062a\u0627 \u0648\u062b\u0628\u0651\u062a\u0647 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0634\u062e\u0635\u064a \u0623\u0648 \u0645\u062f\u0648\u0646\u062a\u0643. \u0647\u0630\u0627 \u0633\u064a\u0628\u062f\u0623 \u0641\u064a \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0645\u0629 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644.<\/li>\n<li><strong>\u0623\u0637\u0644\u0642 \u062d\u0645\u0644\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0629:<\/strong> \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u062a\u0639\u0644\u0645. \u062e\u0635\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u062c\u062f\u0627\u064b (\u0645\u062b\u0644 5 \u062f\u0648\u0644\u0627\u0631\u0627\u062a \u064a\u0648\u0645\u064a\u0627\u064b) \u0648\u0623\u0637\u0644\u0642 \u062d\u0645\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0628\u0647\u062f\u0641 &#8220;\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0634\u0648\u0631&#8221; (Post Engagement) \u0623\u0648 &#8220;\u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0627\u0628\u0639\u064a \u0627\u0644\u0635\u0641\u062d\u0629&#8221; (Page Likes). \u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0644\u064a\u0633 \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0628\u0644 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0648\u0627\u062c\u0647\u0629 \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644\u0647\u0627.<\/li>\n<li><strong>\u0631\u0627\u0642\u0628 \u0648\u062d\u0644\u0644:<\/strong> \u062a\u0641\u0642\u062f \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0648\u0645\u064a\u0627\u064b. \u0631\u0627\u0642\u0628 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u062d\u0627\u0648\u0644 \u0641\u0647\u0645 \u0644\u0645\u0627\u0630\u0627 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 \u0645\u0639\u064a\u0646 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631. \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0633\u062a\u0628\u0646\u064a \u062e\u0628\u0631\u062a\u0643 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0623\u064a \u062f\u0648\u0631\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0629.<\/li>\n<\/ol>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0628\u0623\u064a \u062b\u0645\u0646<\/h2>\n<p>\u0641\u064a \u0631\u062d\u0644\u0629 \u062a\u0639\u0644\u0645\u0643\u060c \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645 \u0623\u0646 \u062a\u0631\u062a\u0643\u0628 \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621. \u0648\u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0644\u0641\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u0648\u0642\u062a. \u0643\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0647\u0627 \u0644\u062a\u062a\u062c\u0646\u0628\u0647\u0627:<\/p>\n<ul>\n<li><strong>\u062a\u062c\u0627\u0647\u0644 \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (Sales Funnel):<\/strong> \u0645\u0646 \u0627\u0644\u062e\u0637\u0623 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631 \u0628\u0627\u0631\u062f (\u0644\u0627 \u064a\u0639\u0631\u0641\u0643) \u0628\u0625\u0639\u0644\u0627\u0646 \u064a\u0637\u0644\u0628 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629. \u0627\u0628\u062f\u0623 \u0628\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0623\u0648\u0644\u0627\u064b.<\/li>\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639 \u062c\u062f\u0627\u064b \u0623\u0648 \u0636\u064a\u0642 \u062c\u062f\u0627\u064b:<\/strong> \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0648\u0627\u0633\u0639 \u062c\u062f\u0627\u064b \u064a\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0636\u064a\u0642 \u062c\u062f\u0627\u064b \u064a\u0631\u0641\u0639 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u064a\u062d\u062f \u0645\u0646 \u0648\u0635\u0648\u0644\u0643. \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0648\u0627\u0632\u0646.<\/li>\n<li><strong>\u0639\u062f\u0645 \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0628\u0643\u0633\u0644 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644:<\/strong> \u0643\u0644 \u064a\u0648\u0645 \u064a\u0645\u0631 \u0628\u062f\u0648\u0646 \u0628\u0643\u0633\u0644 \u0647\u0648 \u064a\u0648\u0645 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0639\u0648\u064a\u0636\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0641\u0631\u0637 \u0648\u0627\u0644\u0645\u0628\u0643\u0631:<\/strong> \u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0623\u0639\u0637\u0650 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0648\u0642\u062a\u0627\u064b \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0644\u062a\u0639\u0644\u0645 \u0642\u0628\u0644 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062c\u0630\u0631\u064a\u0629.<\/li>\n<li><strong>\u0646\u0633\u064a\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644:<\/strong> \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0633\u064a\u0631\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 \u0647\u0648\u0627\u062a\u0641\u0647\u0645. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0635\u0648\u0631\u0643 \u0648\u0646\u0635\u0648\u0635\u0643 \u062a\u0628\u062f\u0648 \u062c\u064a\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0623\u0646 \u0635\u0641\u062d\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u062c\u0648\u0627\u0644.<\/li>\n<\/ul>\n<h2>\u062e\u0627\u062a\u0645\u0629: \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u0648 \u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u0645\u0631\u0629<\/h2>\n<p>\u0625\u0646 \u062a\u0639\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a 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\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0623\u062d\u062f\u062b \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u062e\u0628\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0641\u062d <a href=\"https:\/\/jobsdz.com\/ar\/wadifa\">\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u062a\u0627\u062d\u0629<\/a> \u0639\u0644\u0649 \u0645\u0646\u0635\u062a\u0646\u0627\u060c \u0623\u0648 \u064a\u0645\u0643\u0646\u0643 \u0623\u062e\u0630 \u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0648<a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\">\u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a> \u0644\u062a\u0643\u0648\u0646 \u0641\u064a \u0637\u0644\u064a\u0639\u0629 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646. \u062a\u0630\u0643\u0631 \u0623\u0646 \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0637\u0644\u0642\u0647\u0627\u060c \u0633\u0648\u0627\u0621 \u0646\u062c\u062d\u062a \u0623\u0648 \u0641\u0634\u0644\u062a\u060c \u0647\u064a \u062f\u0631\u0633 \u0642\u064a\u0645 \u064a\u062c\u0639\u0644\u0643 \u0645\u0633\u0648\u0642\u0627\u064b \u0623\u0641\u0636\u0644. \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u0645\u060c \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0648\u0634\u0627\u0647\u062f \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0623\u0646 \u062a\u062d\u0648\u0644 \u0645\u0633\u0627\u0631\u0643 \u0627\u0644\u0645\u0647\u0646\u064a. \u0648\u0644\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0645\u0647\u0646\u064a\u0629\u060c \u0646\u062f\u0639\u0648\u0643 \u0644\u0632\u064a\u0627\u0631\u0629 <a href=\"https:\/\/jobsdz.com\/ar\/blog\/\">\u0645\u062f\u0648\u0646\u0629 jobsdz<\/a> \u0628\u0627\u0646\u062a\u0638\u0627\u0645.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li>Meta for Business &#8211; Blueprint Courses: https:\/\/www.facebook.com\/business\/learn<\/li>\n<li>Meta Ad Policies: https:\/\/www.facebook.com\/policies\/ads<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u0645\u064a \u062a\u0631\u0641\u0627\u064b \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[833],"tags":[],"this-is-test":[],"class_list":["post-28579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-833"],"mb":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-202.png?fit=1024%2C572&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":18916,"url":"https:\/\/jobsdz.com\/ar\/2025\/08\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%b1%d8%a8%d8%ad-%d8%a7%d9%84%d9%85%d8%a7%d9%84-%d9%85%d9%86-%d8%a7%d9%84%d8%a5%d9%86%d8%aa%d8%b1%d9%86%d8%aa-%d8%a8%d8%af%d9%88%d9%86-%d8%b1%d8%a3%d8%b3-%d9%85%d8%a7\/","url_meta":{"origin":28579,"position":0},"title":"\u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u062d \u0627\u0644\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u062f\u0648\u0646 \u0631\u0623\u0633 \u0645\u0627\u0644","author":"Admin","date":"\u0623\u063a\u0633\u0637\u0633 7, 2025","format":false,"excerpt":"\u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u062d \u0627\u0644\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u062f\u0648\u0646 \u0631\u0623\u0633 \u0645\u0627\u0644: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 (2025) \"\u0623\u0631\u064a\u062f \u0623\u0646 \u0623\u0631\u0628\u062d \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0644\u0643\u0646\u0646\u064a \u0644\u0627 \u0623\u0645\u0644\u0643 \u0627\u0644\u0645\u0627\u0644 \u0644\u0623\u0628\u062f\u0623.\" \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0648\u0627\u0644\u062a\u064a \u062a\u0642\u0641 \u0639\u0627\u0626\u0642\u064b\u0627 \u0623\u0645\u0627\u0645 \u0637\u0645\u0648\u062d\u0627\u062a \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0644\u062f\u062e\u0648\u0644 \u0639\u0627\u0644\u0645 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0631\u0642\u0645\u064a. \u0625\u0646 \u0641\u0643\u0631\u0629 \u0623\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0645\u0627\u0644\u064a\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0647\u064a\u2026","rel":"","context":"\u0641\u064a &quot;Gagnez de l'argent sur Internet&quot;","block_context":{"text":"Gagnez de l'argent sur Internet","link":"https:\/\/jobsdz.com\/fr\/category\/gagnez-de-largent-sur-internet\/"},"img":{"alt_text":"\u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u062d \u0627\u0644\u0645\u0627\u0644 \u0645\u0646 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