{"id":35680,"date":"2026-01-23T22:01:03","date_gmt":"2026-01-23T21:01:03","guid":{"rendered":"https:\/\/jobsdz.com\/2026\/01\/%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%af%d9%84\/"},"modified":"2026-01-23T22:01:03","modified_gmt":"2026-01-23T21:01:03","slug":"%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%af%d9%84","status":"publish","type":"post","link":"https:\/\/jobsdz.com\/ar\/2026\/01\/%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%af%d9%84\/","title":{"rendered":"\u0623\u0647\u0645\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a"},"content":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0645\u064a\u0632 \u0645\u0642\u062a\u0635\u0631\u0627\u064b \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0633\u0639\u0631. \u0644\u0642\u062f \u0627\u0646\u062a\u0642\u0644 \u0645\u064a\u062f\u0627\u0646 \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0625\u0644\u0649 \u0633\u0627\u062d\u0629 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b \u0648\u0639\u0645\u0642\u0627\u064b: \u0633\u0627\u062d\u0629 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u0645\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0631\u062d\u0644\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0646\u0641\u0648\u0631. \u0625\u0646 \u0641\u0647\u0645\u0643 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0648\u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0644\u0645 \u064a\u0639\u062f \u0645\u0647\u0627\u0631\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u0633\u0627\u0631\u0643 \u0627\u0644\u0645\u0647\u0646\u064a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0632\u062f\u0647\u0631 \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0627\u0634\u0649 \u0641\u064a \u0636\u062c\u064a\u062c \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n<h2>\u0645\u0627 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX) \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u064a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u061f<\/h2>\n<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience &#8211; CX) \u0647\u064a \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 \u0627\u0644\u0630\u064a \u064a\u0635\u0641 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0646\u062a\u064a\u062c\u0629 \u0644\u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647 \u0645\u0639\u0647\u0627 \u0639\u0628\u0631 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647 \u0643\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u062a\u062c\u0627\u0648\u0632 \u0628\u0643\u062b\u064a\u0631 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u061b \u0641\u0647\u0648 \u0644\u0627 \u064a\u0628\u062f\u0623 \u0639\u0646\u062f \u062d\u062f\u0648\u062b \u0645\u0634\u0643\u0644\u0629\u060c \u0648\u0644\u0627 \u064a\u0646\u062a\u0647\u064a \u0639\u0646\u062f \u062d\u0644\u0647\u0627. \u0628\u0644 \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u064a\u0633\u0645\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0631\u0648\u0631\u0627\u064b \u0628\u0632\u064a\u0627\u0631\u062a\u0647 \u0644\u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0633\u0647\u0648\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062f\u0639\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u062d\u062a\u0649 \u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0627\u0645\u0644\u0643 \u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647 \u0627\u0644\u0633\u0644\u0628\u064a\u0629. \u0625\u0646\u0647\u0627 \u0642\u0635\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u0623\u0631\u0643\u0627\u0646\u060c \u0648\u0643\u0644 \u0641\u0635\u0644 \u0641\u064a\u0647\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0646\u0647\u0627\u0626\u064a. \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 &#8220;\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629&#8221;\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u060c \u0628\u0644 \u062a\u0628\u064a\u0639 &#8220;\u0646\u062a\u0627\u0626\u062c&#8221; \u0648 &#8220;\u0645\u0634\u0627\u0639\u0631&#8221;. \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0634\u062a\u0631\u064a \u0645\u062c\u0631\u062f \u0642\u0647\u0648\u0629\u060c \u0628\u0644 \u064a\u0634\u062a\u0631\u064a &#8220;\u062a\u062c\u0631\u0628\u0629&#8221; \u0628\u062f\u0621 \u064a\u0648\u0645\u0647 \u0628\u0646\u0634\u0627\u0637 \u0648\u0631\u0627\u062d\u0629 \u0641\u064a \u0645\u0642\u0647\u0649 \u0623\u0646\u064a\u0642. \u0648\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u062c\u0639\u0644 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u062a\u0647\u0645 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 (CLV)\u060c \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0633\u0641\u0631\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0631\u0648\u062c\u0648\u0646 \u0644\u0647\u0627 \u0637\u0648\u0627\u0639\u064a\u0629.<\/p>\n<h3>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)\u060c \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CS)\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0634\u0627\u0626\u0639 \u062c\u062f\u0627\u064b \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a\u060c \u0648\u0644\u0643\u0646 \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646\u0647\u0627 \u0623\u0645\u0631 \u062d\u0627\u0633\u0645 \u0644\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629. \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u0647\u0627 \u0628\u0627\u0644\u062f\u0645\u0649 \u0627\u0644\u0631\u0648\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u062f\u0627\u062e\u0644\u0629: \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u0632\u0621 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0625\u062d\u062f\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/p>\n<ul>\n<li><strong>\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Service &#8211; CS):<\/strong> \u0647\u064a \u062a\u0641\u0627\u0639\u0644 \u0645\u062d\u062f\u062f \u0648\u0645\u0628\u0627\u0634\u0631 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u0637\u0644\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629. \u0625\u0646\u0647\u0627 \u062c\u0632\u0621 \u062a\u0641\u0627\u0639\u0644\u064a \u0648\u0631\u062f \u0641\u0639\u0644\u060c \u0645\u062b\u0644 \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0645\u0643\u0627\u0644\u0645\u0629 \u0647\u0627\u062a\u0641\u064a\u0629\u060c \u0623\u0648 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0625\u0646\u0647\u0627 \u0646\u0642\u0637\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0643\u0628\u0631.<\/li>\n<li><strong>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Experience &#8211; UX):<\/strong> \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c \u0631\u0642\u0645\u064a \u0645\u0639\u064a\u0646 (\u0645\u0648\u0642\u0639 \u0648\u064a\u0628\u060c \u062a\u0637\u0628\u064a\u0642). \u0647\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f \u0647\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u0633\u0644\u0633\u0629\u061f \u0647\u0644 \u064a\u062c\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0628\u0633\u0631\u0639\u0629\u061f \u062a\u0631\u062a\u0628\u0637 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u064b \u0648\u062b\u064a\u0642\u0627\u064b \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0646\u0641\u0633\u0647. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0631\u0627\u0621\u0629 \u062f\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u0634\u0627\u0645\u0644 \u062d\u0648\u0644 <a href=\"https:\/\/jobsdz.com\/?p=35668\">\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u062f\u0621 \u0648\u0627\u0644\u0646\u062c\u0627\u062d<\/a>.<\/li>\n<li><strong>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience &#8211; CX):<\/strong> \u0647\u064a \u0627\u0644\u0645\u0638\u0644\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0643\u0644 \u0645\u0627 \u0633\u0628\u0642. \u0625\u0646\u0647\u0627 \u062a\u0634\u0645\u0644 \u062c\u0648\u062f\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0633\u0644\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0641\u0627\u0639\u0644 \u0623\u062e\u0631\u0649: \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0631\u0622\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0625\u0631\u062c\u0627\u0639\u060c \u0648\u062d\u062a\u0649 \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/li>\n<\/ul>\n<p>\u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0643\u0631\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631\u060c \u0625\u0644\u064a\u0643 \u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0628\u0633\u0637:<\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color:#f2f2f2;\">\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: right;\">\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: right;\">\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CS)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: right;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: right;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u0627\u0644\u0646\u0637\u0627\u0642<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0646\u0642\u0637\u0629 \u062a\u0641\u0627\u0639\u0644 \u0645\u062d\u062f\u062f\u0629 (\u062a\u0641\u0627\u0639\u0644\u064a\u0629)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c\/\u062e\u062f\u0645\u0629 \u0645\u062d\u062f\u062f\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0643\u0627\u0645\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0631\u062f \u0641\u0639\u0644 (Reactive)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (Proactive &#038; Interactive)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 (Proactive &#038; Holistic)<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u0627\u0644\u0645\u0644\u0643\u064a\u0629<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0642\u0633\u0645 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0641\u0631\u064a\u0642 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062c\u0645\u064a\u0639 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0629<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u0627\u0644\u0647\u062f\u0641<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u0631\u0636\u0627\u0626\u0647<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0633\u0647\u0644 \u0648\u0645\u0645\u062a\u0639 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CX) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 &#8220;\u0623\u0635\u0644&#8221; \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0648\u0644\u064a\u0633 &#8220;\u062a\u0643\u0644\u0641\u0629&#8221; \u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u062a\u0633\u062a\u062b\u0645\u0631\u0647 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0639\u0648\u062f \u0639\u0644\u064a\u0643 \u0628\u0623\u0636\u0639\u0627\u0641 \u0641\u064a \u0634\u0643\u0644 \u0648\u0644\u0627\u0621\u060c \u062a\u0643\u0631\u0627\u0631 \u0634\u0631\u0627\u0621\u060c \u0648\u062a\u0633\u0648\u064a\u0642 \u0634\u0641\u0647\u064a \u0645\u062c\u0627\u0646\u064a\u060c \u0648\u0647\u064a \u0623\u0642\u0648\u0649 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/p>\n<\/blockquote>\n<h2>\u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u061f<\/h2>\n<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0627 \u062a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0628\u0644 \u0628\u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0623\u0639\u0645\u0627\u0642 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0628\u0634\u0631\u064a \u0648\u0641\u0647\u0645 \u0645\u0627 \u064a\u062d\u0641\u0632 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631. \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062b\u0644 Apple \u0648 Starbucks \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0628\u064a\u0639 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621\u060c \u0648\u0627\u0644\u0628\u0633\u0627\u0637\u0629\u060c \u0648\u0627\u0644\u062a\u0645\u064a\u0632. \u0647\u0630\u0627 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0639\u0648\u062f\u0648\u0646 \u0645\u0631\u0627\u0631\u0627\u064b \u0648\u062a\u0643\u0631\u0627\u0631\u0627\u064b \u0648\u064a\u062f\u0627\u0641\u0639\u0648\u0646 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062d\u0645\u0627\u0633. \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0645\u0628\u0627\u062f\u0626 \u0646\u0641\u0633\u064a\u0629 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/p>\n<ul>\n<li><strong>\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0631\u0648\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629 (Peak-End Rule):<\/strong> \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u0627\u0647\u0627 \u0639\u0627\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u062d\u0627\u0626\u0632 \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u0646\u0648\u0628\u0644 \u062f\u0627\u0646\u064a\u0627\u0644 \u0643\u0627\u0646\u064a\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u062d\u0643\u0645\u0648\u0646 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0645\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u062c\u0645\u064a\u0639 \u0644\u062d\u0638\u0627\u062a\u0647\u0627\u060c \u0628\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0644\u062d\u0638\u0627\u062a\u0647\u0627 \u0643\u062b\u0627\u0641\u0629 (\u0627\u0644\u0630\u0631\u0648\u0629) \u0648\u0639\u0644\u0649 \u0646\u0647\u0627\u064a\u062a\u0647\u0627. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u0625\u0630\u0627 \u0627\u0633\u062a\u0637\u0639\u062a \u062e\u0644\u0642 \u0644\u062d\u0638\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0641\u0627\u0631\u0642\u0629 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0645\u0645\u062a\u0627\u0632\u060c \u0641\u0633\u0648\u0641 \u064a\u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0639\u062b\u0631\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u0635\u0641.<\/li>\n<li><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062c\u0647\u062f (Effort Heuristic):<\/strong> \u064a\u0645\u064a\u0644 \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u062c\u0647\u062f\u0627\u064b \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649. \u0648\u0644\u0643\u0646 \u0641\u064a \u0633\u064a\u0627\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0644\u0639\u0643\u0633 \u0647\u0648 \u0627\u0644\u0635\u062d\u064a\u062d. \u0643\u0644\u0645\u0627 \u0642\u0644 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0630\u064a \u064a\u0628\u0630\u0644\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641\u0647 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629)\u060c \u0632\u0627\u062f \u0631\u0636\u0627\u0647. \u0627\u0644\u0633\u0644\u0627\u0633\u0629 \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0647\u0645\u0627 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d.<\/li>\n<li><strong>\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u0645\u062b\u0644 (Reciprocity):<\/strong> \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u062f\u0645 \u0634\u064a\u0626\u0627\u064b \u0630\u0627 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639 (\u0646\u0635\u064a\u062d\u0629 \u0645\u0641\u064a\u062f\u0629\u060c \u062e\u0635\u0645 \u0645\u0641\u0627\u062c\u0626\u060c \u062a\u0631\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629)\u060c \u0641\u0625\u0646\u0647 \u064a\u0634\u0639\u0631 \u0644\u0627 \u0634\u0639\u0648\u0631\u064a\u0627\u064b \u0628\u0623\u0646\u0647 \u0645\u062f\u064a\u0646 \u0644\u0643\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0648\u0644\u0627\u0626\u0647 \u0648\u062a\u0641\u0627\u0639\u0644\u0647 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/li>\n<\/ul>\n<h3>\u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Maps): \u0623\u062f\u0627\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627<\/h3>\n<p>\u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627\u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0623\u062f\u0627\u0629 \u0623\u0642\u0648\u0649 \u0645\u0646 &#8220;\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;. \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a\u060c \u0628\u0644 \u0647\u064a \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0635\u0648\u0631 \u0628\u0635\u0631\u064a\u0627\u064b \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints) \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643. \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0647\u0648 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (&#8220;\u0645\u0627\u0630\u0627 \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0628\u064a\u0639\u061f&#8221;) \u0625\u0644\u0649 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a (&#8220;\u0645\u0627\u0630\u0627 \u0623\u062d\u0627\u0648\u0644 \u0623\u0646 \u0623\u0646\u062c\u0632\u061f \u0648\u0645\u0627 \u0647\u064a \u0645\u0634\u0627\u0639\u0631\u064a \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629\u061f&#8221;).<\/p>\n<p>\u062a\u062a\u0636\u0645\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0643\u0644 \u0645\u0631\u062d\u0644\u0629:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0631\u0627\u062d\u0644 (Stages):<\/strong> \u0645\u062b\u0644 \u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639\u060c \u0627\u0644\u0648\u0644\u0627\u0621.<\/li>\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints):<\/strong> \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 (\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u062f\u062b \u0645\u0639 \u0645\u0646\u062f\u0648\u0628 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0641\u062a\u062d \u0627\u0644\u0645\u0646\u062a\u062c).<\/li>\n<li><strong>\u0623\u0641\u0643\u0627\u0631 \u0648\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Thoughts &#038; Feelings):<\/strong> \u0645\u0627\u0630\u0627 \u064a\u0641\u0643\u0631 \u0648\u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629\u061f \u0647\u0644 \u0647\u0648 \u0645\u062a\u062d\u0645\u0633\u060c \u0645\u0631\u062a\u0628\u0643\u060c \u0645\u062d\u0628\u0637\u060c \u0633\u0639\u064a\u062f\u061f<\/li>\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 (Pain Points):<\/strong> \u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u062d\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u061f (\u0645\u0648\u0642\u0639 \u0628\u0637\u064a\u0621\u060c \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629\u060c \u0627\u0646\u062a\u0638\u0627\u0631 \u0637\u0648\u064a\u0644).<\/li>\n<li><strong>\u0627\u0644\u0641\u0631\u0635 (Opportunities):<\/strong> \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0623\u0644\u0645\u061f<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> \u0648\u0641\u0642\u0627\u064b \u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u062c\u0631\u062a\u0647\u0627 \u0645\u0624\u0633\u0633\u0629 Bain &#038; Company\u060c \u0641\u0625\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u064a\u0643\u0644\u0641 \u0645\u0627 \u0628\u064a\u0646 5 \u0625\u0644\u0649 25 \u0645\u0631\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a. \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0648\u062d\u062f\u0647 \u064a\u0648\u0636\u062d \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0639\u0644\u0649 \u0631\u0623\u0633 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0630\u0643\u064a\u0629.<\/p>\n<\/blockquote>\n<h2>\u0631\u0643\u0627\u0626\u0632 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 (The Pillars of CX Design)<\/h2>\n<p>\u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649 \u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u0627\u0644\u0635\u062f\u0641\u0629\u060c \u0628\u0644 \u0647\u0648 \u0646\u062a\u064a\u062c\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u0639\u0645\u062f \u0648\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0623\u0633\u0633 \u0642\u0648\u064a\u0629. \u064a\u0645\u0643\u0646 \u062a\u0644\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0633 \u0641\u064a \u0623\u0631\u0628\u0639 \u0631\u0643\u0627\u0626\u0632 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0639\u0645\u0644 \u0645\u0639\u0627\u064b \u0644\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0648\u0645\u0624\u062b\u0631\u0629. \u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627.<\/p>\n<h3>1. \u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization): \u0645\u0646 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629<\/h3>\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645 \u0643\u0623\u0641\u0631\u0627\u062f \u0648\u0644\u064a\u0633 \u0643\u0623\u0631\u0642\u0627\u0645 \u0641\u064a \u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a. \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u0645\u062e\u0627\u0637\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0633\u0645\u0647 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0631\u0633\u0627\u0644\u0629 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0625\u0646\u0647 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u062b\u0645 \u062a\u0635\u0645\u064a\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0645\u062d\u062a\u0648\u0649 \u0648\u0639\u0631\u0648\u0636 \u062a\u0646\u0627\u0633\u0628\u0647 \u0628\u0634\u0643\u0644 \u0641\u0631\u064a\u062f. \u0639\u0645\u0627\u0644\u0642\u0629 \u0645\u062b\u0644 Amazon \u0648 Netflix \u0623\u062a\u0642\u0646\u0648\u0627 \u0647\u0630\u0627 \u0627\u0644\u0641\u0646\u061b \u0641\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0644\u0627 \u062a\u0642\u062a\u0631\u062d \u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0634\u0643\u0644 \u0639\u0634\u0648\u0627\u0626\u064a\u060c \u0628\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u062c\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0648\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u064a\u0646. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0628\u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 &#8220;\u062a\u0641\u0647\u0645\u0647&#8221; \u062d\u0642\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0631\u0627\u0628\u0637\u0627\u064b \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0642\u0648\u064a\u0627\u064b.<\/p>\n<h3>2. \u0627\u0644\u0633\u0644\u0627\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel Consistency)<\/h3>\n<p>\u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0648\u0646 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u0627\u0644\u0646\u0647\u062c \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Multichannel) \u064a\u0639\u0646\u064a \u0628\u0628\u0633\u0627\u0637\u0629 \u0623\u0646\u0643 \u0645\u0648\u062c\u0648\u062f \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0623\u0645\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0634\u0627\u0645\u0644 \u0623\u0648 \u0627\u0644\u0645\u0648\u062d\u062f (Omnichannel) \u0641\u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0635\u0644\u0629 \u0648\u0633\u0644\u0633\u0629 \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u062b\u0645 \u064a\u0637\u0631\u062d \u0633\u0624\u0627\u0644\u0627\u064b \u0639\u0628\u0631 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u064a\u0643\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u0647 \u0623\u0648 \u0634\u0631\u062d \u0642\u0635\u062a\u0647 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629. \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0627\u0633\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0632\u064a\u0644 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0631\u064a\u062d\u0629 \u0648\u0645\u0645\u064a\u0632\u0629.<\/p>\n<h3>3. \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u0629 (Proactive &#038; Efficient Support)<\/h3>\n<p>\u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0634\u0643\u0644\u0629\u060c \u0641\u0625\u0646 \u0633\u0631\u0639\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u062a\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0628\u064a\u0629 \u0625\u0644\u0649 \u0641\u0631\u0635\u0629 \u0644\u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0623\u0643\u0628\u0631. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u0648\u0641\u064a\u0631 \u0642\u0646\u0648\u0627\u062a \u062f\u0639\u0645 \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u0644\u0628\u064a \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u062d\u064a\u0629\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 (Self-Service)\u060c \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0647\u0627\u062a\u0641\u064a. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a (\u0627\u0646\u062a\u0638\u0627\u0631 \u062d\u062f\u0648\u062b \u0627\u0644\u0645\u0634\u0643\u0644\u0629) \u0625\u0644\u0649 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a (\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u062d\u0644\u0647\u0627 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0634\u0639\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0631\u0633\u0627\u0644 \u0625\u0634\u0639\u0627\u0631 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0646 \u0634\u062d\u0646\u062a\u0647 \u0642\u062f \u062a\u062a\u0623\u062e\u0631 \u0628\u0633\u0628\u0628 \u0638\u0631\u0648\u0641 \u062c\u0648\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0636\u0637\u0631 \u0647\u0648 \u0644\u0644\u0633\u0624\u0627\u0644. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0648\u0636\u062d \u0644\u0644\u0639\u0645\u064a\u0644 \u0623\u0646\u0643 \u062a\u0647\u062a\u0645 \u0628\u0647 \u0648\u062a\u0631\u0627\u0642\u0628\u0647\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0628\u0646\u064a \u062b\u0642\u0629 \u0647\u0627\u0626\u0644\u0629. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u064a\u0647 \u062f\u0644\u064a\u0644\u0646\u0627 \u062d\u0648\u0644 <a href=\"https:\/\/jobsdz.com\/?p=26671\">\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0630\u0643\u0627\u0621: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0629<\/a>.<\/p>\n<h3>4. \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 (Building Trust and Transparency)<\/h3>\n<p>\u0627\u0644\u062b\u0642\u0629 \u0647\u064a \u0639\u0645\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a. \u0628\u062f\u0648\u0646\u0647\u0627\u060c \u062a\u0646\u0647\u0627\u0631 \u0643\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0623\u062e\u0631\u0649. \u064a\u062a\u0645 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0641\u064a \u0643\u0644 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647. \u0648\u0647\u0630\u0627 \u064a\u0634\u0645\u0644: \u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0636\u062d \u0628\u062f\u0648\u0646 \u0631\u0633\u0648\u0645 \u062e\u0641\u064a\u0629\u060c \u0633\u064a\u0627\u0633\u0627\u062a \u0625\u0631\u062c\u0627\u0639 \u0633\u0647\u0644\u0629 \u0648\u0639\u0627\u062f\u0644\u0629\u060c \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u062d\u062a\u0649 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0645\u0646\u0647\u0627)\u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062d\u0645\u0627\u064a\u062a\u0647\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0635\u0627\u062f\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629\u060c \u0641\u0625\u0646\u0647 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u0647\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u063a\u0627\u0636\u064a \u0639\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/p>\n<blockquote>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> \u0623\u0641\u0636\u0644 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644. \u0625\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a\u0629 \u0648\u0633\u0644\u0633\u0629 \u0644\u062f\u0631\u062c\u0629 \u0623\u0646\u0647\u0627 \u062a\u0628\u062f\u0648 \u0637\u0628\u064a\u0639\u064a\u0629 \u062a\u0645\u0627\u0645\u0627\u064b. \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u064a\u0631 \u0627\u0644\u0623\u0645\u0648\u0631 &#8220;\u0643\u0645\u0627 \u0647\u0648 \u0645\u062a\u0648\u0642\u0639&#8221; \u062f\u0648\u0646 \u0623\u064a \u0639\u0646\u0627\u0621\u060c \u0641\u0647\u0630\u0627 \u0647\u0648 \u0642\u0645\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/blockquote>\n<h2>\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (CX KPIs)<\/h2>\n<p>\u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647. \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0648\u0627\u0636\u062d\u0629 \u064a\u0634\u0628\u0647 \u0627\u0644\u0625\u0628\u062d\u0627\u0631 \u0641\u064a \u0645\u062d\u064a\u0637 \u0634\u0627\u0633\u0639 \u062f\u0648\u0646 \u0628\u0648\u0635\u0644\u0629. \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062c\u0647\u0648\u062f\u0643 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062a\u0628\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u0631\u0642\u0627\u0645\u060c \u0628\u0644 \u0647\u064a \u0631\u0624\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631\u0627\u062a\u0643.<\/p>\n<ul>\n<li><strong>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (Net Promoter Score &#8211; NPS):<\/strong> \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0647\u0631\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0648\u0627\u062d\u062f \u0628\u0633\u064a\u0637: &#8220;\u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 0 \u0625\u0644\u0649 10\u060c \u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u0635\u064a \u0628\u0634\u0631\u0643\u062a\u0646\u0627\/\u0645\u0646\u062a\u062c\u0646\u0627 \u0644\u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f&#8221;. \u064a\u062a\u0645 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0645 \u0625\u0644\u0649:\n<ul>\n<li><strong>\u0627\u0644\u0645\u0631\u0648\u062c\u0648\u0646 (Promoters):<\/strong> (9-10) \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u0648\u0646 \u0648\u0645\u062a\u062d\u0645\u0633\u0648\u0646.<\/li>\n<li><strong>\u0627\u0644\u062e\u0627\u0645\u0644\u0648\u0646 (Passives):<\/strong> (7-8) \u0631\u0627\u0636\u0648\u0646 \u0648\u0644\u0643\u0646\u0647\u0645 \u063a\u064a\u0631 \u0645\u062a\u062d\u0645\u0633\u064a\u0646\u060c \u0648\u0642\u062f \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633.<\/li>\n<li><strong>\u0627\u0644\u0645\u0646\u062a\u0642\u062f\u0648\u0646 (Detractors):<\/strong> (0-6) \u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0631\u0627\u0636\u064a\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0636\u0631\u0648\u0627 \u0628\u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ul>\n<p>        \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0628\u0637\u0631\u062d \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 \u0645\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646.\n    <\/li>\n<li><strong>\u0645\u0642\u064a\u0627\u0633 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Effort Score &#8211; CES):<\/strong> \u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643 \u0644\u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 (\u0645\u062b\u0644 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621). \u0627\u0644\u0633\u0624\u0627\u0644 \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0639\u0644\u0649 \u063a\u0631\u0627\u0631: &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u062d\u0644 \u0645\u0634\u0643\u0644\u062a\u0643 \u0627\u0644\u064a\u0648\u0645\u061f&#8221;. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0642\u0644\u064a\u0644 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649\u060c \u062d\u064a\u062b \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062c\u0647\u062f \u0647\u0648 \u0645\u0624\u0634\u0631 \u0623\u0642\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0645\u0646 \u0645\u062c\u0631\u062f &#8220;\u0625\u0633\u0639\u0627\u062f&#8221; \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li><strong>\u0645\u0624\u0634\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Satisfaction Score &#8211; CSAT):<\/strong> \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0645\u0628\u0627\u0634\u0631 \u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646 \u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0645\u0639\u0627\u0645\u0644\u0629 \u0645\u0639\u064a\u0646\u0629. \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u062a\u0645 \u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0645\u062b\u0644: &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0631\u0636\u0627\u0643 \u0639\u0646 [\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062d\u062f\u062f]\u061f&#8221; \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 (\u0645\u062b\u0644\u0627\u064b\u060c \u0645\u0646 1 \u0625\u0644\u0649 5). \u0625\u0646\u0647 \u0645\u0642\u064a\u0627\u0633 \u0642\u0635\u064a\u0631 \u0627\u0644\u0645\u062f\u0649 \u0648\u0645\u0641\u064a\u062f \u0644\u062a\u0642\u064a\u064a\u0645 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0641\u0631\u062f\u064a\u0629.<\/li>\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Retention Rate):<\/strong> \u0645\u0642\u064a\u0627\u0633 \u0645\u0628\u0627\u0634\u0631 \u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u062d\u0633\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0633\u062a\u0645\u0631\u0648\u0627 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u0639\u064a\u0646\u0629. \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0647\u064a \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value &#8211; CLV):<\/strong> \u064a\u062a\u0646\u0628\u0623 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0628\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0639\u0644\u0627\u0642\u062a\u0647\u0645\u0627. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0641\u0636\u0644\u060c \u0632\u0627\u062f \u0648\u0644\u0627\u0624\u0647\u060c \u0648\u0632\u0627\u062f\u062a \u0642\u064a\u0645\u0629 CLV \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u0627\u0644\u062a\u0631\u0642\u064a\u0627\u062a.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u0645\u0631\u062c\u0639 \u0639\u0627\u0644\u0645\u064a:<\/strong> \u062a\u0634\u064a\u0631 \u0623\u0628\u062d\u0627\u062b \u0645\u0624\u0633\u0633\u0629 <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/customer-experience\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner<\/a> \u0625\u0644\u0649 \u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u062b\u0644\u062b\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u064a\u0648\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u064a\u0624\u0643\u062f \u0623\u0646 CX \u0644\u0645 \u062a\u0639\u062f \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0636\u0631\u0648\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<\/blockquote>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0643<\/h2>\n<p>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0641\u0647\u0645 \u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u0639\u0644\u064a\u0627\u064b \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0648\u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0648\u0627\u0636\u062d\u0629. \u0627\u0644\u0623\u0645\u0631 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u0634\u0631\u0648\u0639 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u0628\u062a\u0628\u0646\u064a \u062b\u0642\u0627\u0641\u0629 \u0639\u0645\u0644 \u062c\u062f\u064a\u062f\u0629 \u062a\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0631\u0643\u0632 \u0643\u0644 \u0642\u0631\u0627\u0631. \u0625\u0644\u064a\u0643 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0628\u0647\u0627 \u0627\u0644\u064a\u0648\u0645.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0641\u0647\u0645 \u0639\u0645\u064a\u0644\u0643 \u0628\u0639\u0645\u0642 (Voice of the Customer &#8211; VoC)<\/h3>\n<p>\u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0647\u0645\u0647\u0627 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0635\u0648\u0631\u0629 \u0643\u0627\u0645\u0644\u0629.<\/p>\n<ul>\n<li><strong>\u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Personas):<\/strong> \u0642\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u0634\u0628\u0647 \u062e\u064a\u0627\u0644\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u064a\u0646 \u0628\u0646\u0627\u0621\u064b<br \/>\n        \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629. \u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0635\u0645\u064a\u0645 \u062d\u0644\u0648\u0644 \u0644\u0647\u0645.<\/li>\n<li><strong>\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u0648 CSAT\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0645\u0642\u0629\u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0641\u0647\u0645 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong> \u0631\u0627\u0642\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0646\u0635\u0648\u0635 \u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629<\/h3>\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062c\u0645\u0639\u062a\u0647\u0627\u060c \u0642\u0645 \u0628\u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f &#8220;\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629&#8221; (Moments of Truth) &#8211; \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 &#8211; \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0642\u0645 \u0628\u062a\u0635\u0645\u064a\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 &#8220;\u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629&#8221; \u0627\u0644\u062a\u064a \u062a\u062a\u0635\u0648\u0631 \u0643\u064a\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u0647\u0630\u0647 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u062a\u0635\u0628\u062d \u0647\u064a \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u064a\u0642\u0643 \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/h3>\n<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u0645\u0646 \u0642\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629:<\/strong> \u0642\u0645 \u0628\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062b\u0642\u0627\u0641\u0629 &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627\u064b&#8221; \u0645\u062a\u062c\u0630\u0631\u0629 \u0641\u064a \u0642\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<li><strong>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629:<\/strong> \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0645\u0646\u0635\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CXP) \u0644\u062a\u0648\u062d\u064a\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<li><strong>\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629:<\/strong> \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0634\u063a\u0641 \u062d\u0642\u064a\u0642\u064a \u0628\u062e\u062f\u0645\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u064a\u0645\u0643\u0646\u0643 \u062f\u0627\u0626\u0645\u0627\u064b \u0627\u0633\u062a\u0643\u0634\u0627\u0641 <a href=\"https:\/\/jobsdz.com\/ar\/wadifa\">\u0641\u0631\u0635 \u0627\u0644\u0639\u0645\u0644<\/a> \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 jobsdz.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/h3>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629\u060c \u0628\u0644 \u0647\u064a \u062f\u0648\u0631\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0627\u0628\u062f\u0623 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0623\u0643\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u062a\u062c\u0631\u0628\u0629 \u062d\u0644\u0648\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631\u0647\u0627. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 &#8220;\u062d\u0644\u0642\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0645\u063a\u0644\u0642\u0629&#8221; (Closed-Loop Feedback)\u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u0644\u0627 \u062a\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u0648\u062a\u062e\u0628\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u0627 \u0641\u0639\u0644\u062a\u0647. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0648\u0636\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u0635\u0648\u062a\u0647\u0645 \u0645\u0633\u0645\u0648\u0639 \u0648\u0645\u0642\u062f\u0631\u060c \u0648\u0647\u0648 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0623\u064a <a href=\"https:\/\/jobsdz.com\/?p=26691\">\u062f\u0644\u064a\u0644 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/h2>\n<p>\u0641\u064a \u0627\u0644\u0633\u0639\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u0645\u0645\u062a\u0627\u0632\u0629\u060c \u062a\u0642\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0641\u062e\u0627\u062e \u0634\u0627\u0626\u0639\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u0648\u0636 \u062c\u0647\u0648\u062f\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0625\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u062a\u062c\u0646\u0628\u0647\u0627 \u0648\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0635\u0648\u0627\u0645\u0639 \u0645\u0646\u0639\u0632\u0644\u0629 (Working in Silos):<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b. \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0645\u0644 \u0642\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0642\u0633\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0628\u062f\u0648\u0631\u0647 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u062c\u0632\u0623\u0629 \u0648\u0645\u0631\u0628\u0643\u0629 \u0644\u0644\u0639\u0645\u064a\u0644. \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u0639\u0627\u0648\u0646\u0627\u064b \u0648\u062a\u0646\u0633\u064a\u0642\u0627\u064b \u0643\u0627\u0645\u0644\u0627\u064b \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0642\u0633\u0627\u0645.<\/li>\n<li><strong>\u0625\u0647\u0645\u0627\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0644\u0628\u064a\u0629:<\/strong> \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0623\u0646 \u0646\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0643\u0646\u0632 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0646\u0642\u062f. \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0647\u064a \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u062c\u0627\u0646\u064a\u0629 \u062a\u0648\u0636\u062d \u0644\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0623\u064a\u0646 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u064a\u0639\u0646\u064a \u062a\u062c\u0627\u0647\u0644 \u0641\u0631\u0635\u0629 \u0644\u0644\u0646\u0645\u0648.<\/li>\n<li><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629:<\/strong> \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0644 \u0645\u062d\u0644 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645\u0647 \u0627\u0644\u0625\u0646\u0633\u0627\u0646. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0623\u0641\u0636\u0644\u060c \u0648\u0644\u064a\u0633 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/li>\n<li><strong>\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629:<\/strong> \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639\u060c \u0623\u0648 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0625\u0631\u062c\u0627\u0639\u060c \u0623\u0648 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0647\u0648 \u0639\u062f\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0628\u062f\u0623 &#8220;\u0627\u0644\u0628\u0633\u0627\u0637\u0629&#8221; \u0647\u0648 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a \u0641\u064a \u0643\u0644 \u062a\u0635\u0645\u064a\u0645 \u0639\u0645\u0644\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 \u0627\u0644\u0645\u0647\u0645\u0629 \u0642\u062f \u0627\u0646\u062a\u0647\u062a:<\/strong> \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0645\u0634\u0631\u0648\u0639\u0627\u064b \u0644\u0647 \u062a\u0627\u0631\u064a\u062e \u0628\u062f\u0627\u064a\u0629 \u0648\u0646\u0647\u0627\u064a\u0629. \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u064a\u062a\u0637\u0648\u0631\u0648\u0646. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u062a\u062d\u0630\u064a\u0631:<\/strong> \u0648\u0641\u0642\u0627\u064b \u0644\u0640 McKinsey\u060c \u0641\u0625\u0646 70% \u0645\u0646 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0641\u0634\u0644 \u0628\u0633\u0628\u0628 \u063a\u064a\u0627\u0628 \u0627\u0644\u062f\u0639\u0645 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062b\u0642\u0627\u0641\u0629 \u0639\u0645\u0644 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0644\u0646\u062c\u0627\u062d \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0642\u0645\u0629.<\/p>\n<\/blockquote>\n<h2>\u0645\u0633\u062a\u0642\u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642<\/h2>\n<p>\u064a\u062a\u0637\u0648\u0631 \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0633\u0631\u0639\u0629 \u0645\u0630\u0647\u0644\u0629\u060c \u0645\u062f\u0641\u0648\u0639\u0627\u064b \u0628\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u062a\u063a\u064a\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u064a\u0633\u0627\u0639\u062f\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0631\u0646\u0629 \u0648\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641.<br \/>\n\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0644\u0645 \u064a\u0639\u062f \u062e\u064a\u0627\u0644\u0627\u064b \u0639\u0644\u0645\u064a\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0645\u062d\u0631\u0643 \u0631\u0626\u064a\u0633\u064a \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645 \u0648\u063a\u062f\u0627\u064b. \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0642\u062f\u064a\u0645 &#8220;\u062a\u062e\u0635\u064a\u0635 \u0641\u0627\u0626\u0642&#8221; (Hyper-Personalization) \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0644\u064a\u0646\u0627\u0633\u0628 \u0633\u064a\u0627\u0642 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u0644\u062d\u0638\u064a\u0629.<br \/>\n\u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 (AR) \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a (VR) \u0633\u062a\u063a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u0628\u062a\u062c\u0631\u0628\u0629&#8221; \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0628\u0644 \u0634\u0631\u0627\u0626\u0647\u0627. \u062a\u062e\u064a\u0644 \u0623\u0646\u0643 \u062a\u0633\u062a\u0637\u064a\u0639 \u0631\u0624\u064a\u0629 \u0643\u064a\u0641 \u0633\u064a\u0628\u062f\u0648 \u0627\u0644\u0623\u062b\u0627\u062b \u0641\u064a \u0645\u0646\u0632\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0627\u0645\u064a\u0631\u0627 \u0647\u0627\u062a\u0641\u0643 \u0642\u0628\u0644 \u0627\u0644\u0637\u0644\u0628.<br \/>\n\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0627\u062a\u060c \u0633\u062a\u0635\u0628\u062d \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u062d \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0628\u0634\u0643\u0644 \u0623\u062e\u0644\u0627\u0642\u064a \u0648\u0645\u0633\u0624\u0648\u0644 \u0647\u064a \u0627\u0644\u062a\u064a \u0633\u062a\u0642\u0648\u062f \u0645\u0633\u062a\u0642\u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0644\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639 \u062f\u0627\u0626\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u062a\u0627\u0628\u0639\u0629 <a href=\"https:\/\/jobsdz.com\/ar\/blog\/\">\u0645\u062f\u0648\u0646\u062a\u0646\u0627<\/a> \u0628\u0627\u0646\u062a\u0638\u0627\u0645. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0637\u0644\u0639\u0648\u0646 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u0633\u062a\u0642\u0628\u0644\u0647\u0645 \u0627\u0644\u0645\u0647\u0646\u064a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u062b\u064a\u0631\u060c \u0641\u0625\u0646 \u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0647\u0645 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 <a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\">jobsdz<\/a> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u0641\u0631\u0635\u0629 \u0639\u0645\u0644 \u0648\u0627\u0639\u062f\u0629.<\/p>\n<h2>\u062e\u0627\u062a\u0645\u0629: \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0642\u0633\u0645\u0627\u064b\u060c \u0628\u0644 \u062b\u0642\u0627\u0641\u0629 \u0639\u0645\u0644<\/h2>\n<p>\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u064a\u062c\u0628 \u0623\u0646 \u0646\u062f\u0631\u0643 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0648\u0638\u064a\u0641\u0629 \u0644\u0642\u0633\u0645 \u0648\u0627\u062d\u062f \u0623\u0648 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0645\u062f\u064a\u0631 \u0648\u0627\u062d\u062f. \u0625\u0646\u0647\u0627 \u0639\u0642\u0644\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u063a\u0644\u063a\u0644 \u0641\u064a \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0645\u0646 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0625\u0644\u0649 \u0645\u0648\u0638\u0641 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u0645\u0647\u0648\u0648\u0633\u0627\u064b \u0628\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062e\u062f\u0645\u062a\u0647 \u0648\u0627\u0628\u062a\u0643\u0627\u0631 \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u0625\u0633\u0639\u0627\u062f\u0647\u0645. \u0641\u064a \u0633\u0648\u0642 \u0639\u0627\u0644\u0645\u064a \u0645\u0632\u062f\u062d\u0645 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0646\u0633\u062e \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0633\u0647\u0648\u0644\u0629\u060c \u062a\u0628\u0642\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062f\u064a\u0645\u0648\u0645\u0629 \u0648\u0627\u0644\u0623\u0635\u0639\u0628 \u062a\u0642\u0644\u064a\u062f\u0627\u064b. \u0625\u0646\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0639\u0637\u0627\u0621\u060c \u062d\u064a\u062b \u064a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0625\u0644\u0649 \u0645\u0624\u064a\u062f\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0624\u064a\u062f\u064a\u0646 \u0625\u0644\u0649 \u0623\u0642\u0648\u0649 \u0645\u062d\u0631\u0643 \u0644\u0644\u0646\u0645\u0648 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u062a\u0644\u0643\u0647 \u0623\u064a \u0634\u0631\u0643\u0629.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.forrester.com\/customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester Research &#8211; Customer Experience<\/a><\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/the-three-cs-of-customer-satisfaction-consistency-consistency-consistency\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &#038; Company &#8211; Customer Satisfaction Insights<\/a><\/li>\n<li><a href=\"https:\/\/www.bain.com\/insights\/listening-to-the-voice-of-the-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#038; Company &#8211; The Voice of the Customer<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0645\u064a\u0632 \u0645\u0642\u062a\u0635\u0631\u0627\u064b \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0633\u0639\u0631. \u0644\u0642\u062f \u0627\u0646\u062a\u0642\u0644 \u0645\u064a\u062f\u0627\u0646 \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0625\u0644\u0649 \u0633\u0627\u062d\u0629 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b \u0648\u0639\u0645\u0642\u0627\u064b: \u0633\u0627\u062d\u0629 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u0645\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0631\u062d\u0644\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0646\u0641\u0648\u0631. \u0625\u0646 \u0641\u0647\u0645\u0643 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[826],"tags":[],"this-is-test":[],"class_list":["post-35680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-826"],"mb":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2026\/01\/image-240.png?fit=1024%2C632&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":26671,"url":"https:\/\/jobsdz.com\/ar\/2025\/11\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d9%85%d9%84-%d9%85%d8%b9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a8%d8%b0%d9%83%d8%a7%d8%a1-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9\/","url_meta":{"origin":35680,"position":0},"title":"\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0630\u0643\u0627\u0621: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0629","author":"Admin","date":"\u0646\u0648\u0641\u0645\u0628\u0631 30, 2025","format":false,"excerpt":"\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0647\u064a \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0644\u0646\u062c\u0627\u062d. \u0644\u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0645\u062d\u0648\u0631 \u0627\u0644\u0643\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0631\u0633\u0645 \u0627\u0644\u062e\u0637 \u0627\u0644\u0641\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0630\u0647\u0644 \u0648\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0630\u0631\u064a\u0639. \u0625\u062a\u0642\u0627\u0646 \u0641\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0630\u0643\u0627\u0621 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0647\u0627\u0631\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0623\u0635\u0644\u2026","rel":"","context":"\u0641\u064a &quot;\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644&quot;","block_context":{"text":"\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644","link":"https:\/\/jobsdz.com\/ar\/category\/%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%88%d8%a3%d8%b5%d8%ad%d8%a7%d8%a8-%d8%a7%d9%84%d8%b9%d9%85%d9%84\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/11\/image-167.png?fit=1024%2C679&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/11\/image-167.png?fit=1024%2C679&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/11\/image-167.png?fit=1024%2C679&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/11\/image-167.png?fit=1024%2C679&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":28882,"url":"https:\/\/jobsdz.com\/ar\/2025\/12\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a8%d9%86%d8%a7%d8%a1-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%b7%d9%88%d9%8a%d9%84%d8%a9-%d9%85%d8%b9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%ae%d8%b7%d9%88\/","url_meta":{"origin":35680,"position":1},"title":"\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0644\u0644\u0646\u062c\u0627\u062d","author":"Admin","date":"\u062f\u064a\u0633\u0645\u0628\u0631 21, 2025","format":false,"excerpt":"\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0644\u0645 \u062a\u0639\u062f \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062d\u062f\u0647\u0627 \u0643\u0627\u0641\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d. \u0644\u0642\u062f \u062a\u063a\u064a\u0631\u062a \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a\u061b \u0641\u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u064a\u0648\u0645 \u062a\u0643\u0645\u0646 \u0641\u064a \u0643\u0633\u0628 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0644\u064a\u0633 \u0644\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u0644\u0631\u062d\u0644\u0629 \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629. \u0625\u0646 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f\u2026","rel":"","context":"\u0641\u064a &quot;\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644&quot;","block_context":{"text":"\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644","link":"https:\/\/jobsdz.com\/ar\/category\/%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%88%d8%a3%d8%b5%d8%ad%d8%a7%d8%a8-%d8%a7%d9%84%d8%b9%d9%85%d9%84\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-243.png?fit=1024%2C679&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-243.png?fit=1024%2C679&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-243.png?fit=1024%2C679&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-243.png?fit=1024%2C679&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":29332,"url":"https:\/\/jobsdz.com\/ar\/image-269-2\/","url_meta":{"origin":35680,"position":2},"title":"image-269","author":"Admin","date":"\u062f\u064a\u0633\u0645\u0628\u0631 25, 2025","format":false,"excerpt":"","rel":"","context":"\u062a\u062f\u0648\u064a\u0646\u0629 \u0645\u0634\u0627\u0628\u0647\u0629","block_context":{"text":"\u062a\u062f\u0648\u064a\u0646\u0629 \u0645\u0634\u0627\u0628\u0647\u0629","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-269.png?fit=1024%2C681&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-269.png?fit=1024%2C681&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-269.png?fit=1024%2C681&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-269.png?fit=1024%2C681&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":27390,"url":"https:\/\/jobsdz.com\/ar\/2025\/12\/%d8%a7%d9%84%d8%b9%d9%85%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d8%ac%d8%b1%d8%a7%d9%81%d9%8a%d9%83%d9%8a-%d8%a7%d9%84%d8%ad%d8%b1-%d8%af%d9%84%d9%8a%d9%84-%d8%b4\/","url_meta":{"origin":35680,"position":3},"title":"\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a \u0627\u0644\u062d\u0631 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u062f\u0621 \u0648\u0627\u0644\u0646\u062c\u0627\u062d","author":"Admin","date":"\u062f\u064a\u0633\u0645\u0628\u0631 6, 2025","format":false,"excerpt":"\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a \u0645\u062c\u0631\u062f \u062a\u062e\u0635\u0635 \u0641\u0646\u064a\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0644\u063a\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u062a\u062a\u062d\u062f\u062b \u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0648\u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621 \u0644\u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u062a\u0647\u0627 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627. \u0625\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u063a\u064a\u064a\u0631 \u0648\u0638\u064a\u0641\u064a\u060c \u0628\u0644 \u0647\u0648 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0641\u062a\u062d \u0623\u0628\u0648\u0627\u0628\u0627\u064b \u0646\u062d\u0648 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c\u2026","rel":"","context":"\u0641\u064a &quot;\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 \u0648\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644&quot;","block_context":{"text":"\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 \u0648\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644","link":"https:\/\/jobsdz.com\/ar\/category\/freelancing-and-entrepreneurship-ar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-67.png?fit=1024%2C682&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-67.png?fit=1024%2C682&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-67.png?fit=1024%2C682&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-67.png?fit=1024%2C682&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":28725,"url":"https:\/\/jobsdz.com\/ar\/2025\/12\/%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a8%d9%86%d8%a7%d8%a1-%d8%ac%d9%85%d9%87%d9%88%d8%b1-%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81-%d8%af%d9%84%d9%8a%d9%84-%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%ac%d8%b0%d8%a8\/","url_meta":{"origin":35680,"position":4},"title":"\u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u0647\u062f\u0641: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646","author":"Admin","date":"\u062f\u064a\u0633\u0645\u0628\u0631 19, 2025","format":false,"excerpt":"\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u062a\u0646\u0627\u0641\u0633 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0644\u0645 \u064a\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d. \u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u062b \u0628\u0644\u063a\u062a\u0647\u0645\u060c \u0647\u064a \u0645\u0627 \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u0632\u062f\u0647\u0631 \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0627\u0634\u0649 \u0641\u064a \u0636\u062c\u064a\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0647\u0646\u0627 \u064a\u0643\u0645\u0646 \u062c\u0648\u0647\u0631\u2026","rel":"","context":"\u0641\u064a &quot;\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 \u0648\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644&quot;","block_context":{"text":"\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 \u0648\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644","link":"https:\/\/jobsdz.com\/ar\/category\/freelancing-and-entrepreneurship-ar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-227.png?fit=1024%2C510&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-227.png?fit=1024%2C510&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-227.png?fit=1024%2C510&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jobsdz.com\/wp-content\/uploads\/2025\/12\/image-227.png?fit=1024%2C510&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":23573,"url":"https:\/\/jobsdz.com\/ar\/2025\/10\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d8%b9%d9%85%d9%88%d9%84%d8%a9-%d8%b7%d8%b1%d9%8a%d9%82%d9%83-%d9%84%d8%a8%d9%86%d8%a7%d8%a1-%d8%af%d8%ae%d9%84-%d8%b3%d9%84%d8%a8%d9%8a\/","url_meta":{"origin":35680,"position":5},"title":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629: \u0637\u0631\u064a\u0642\u0643 \u0644\u0628\u0646\u0627\u0621 \u062f\u062e\u0644 \u0633\u0644\u0628\u064a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a","author":"Admin","date":"\u0623\u0643\u062a\u0648\u0628\u0631 28, 2025","format":false,"excerpt":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629: \u0637\u0631\u064a\u0642\u0643 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0628\u0646\u0627\u0621 \u062f\u062e\u0644 \u0633\u0644\u0628\u064a \u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0639\u0627\u0644\u0645\u064d \u064a\u0634\u0647\u062f \u062a\u062d\u0648\u0644\u0627\u062a\u064d \u0631\u0642\u0645\u064a\u0629\u064d \u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0648\u062a\u062a\u0632\u0627\u064a\u062f \u0641\u064a\u0647 \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u064a\u0628\u0631\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0643\u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u064d \u0642\u0648\u064a \u0648\u0641\u0639\u0627\u0644 \u0644\u0628\u0646\u0627\u0621 \u062f\u062e\u0644 \u0633\u0644\u0628\u064a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0648\u0638\u064a\u0641\u0629 \u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0647\u0648 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u061b\u2026","rel":"","context":"\u0641\u064a &quot;\u0631\u0628\u062d \u0627\u0644\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u064a\u062a&quot;","block_context":{"text":"\u0631\u0628\u062d \u0627\u0644\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u064a\u062a","link":"https:\/\/jobsdz.com\/ar\/category\/%d8%b1%d8%a8%d8%ad-%d8%a7%d9%84%d9%85%d8%a7%d9%84-%d9%85%d9%86-%d8%a7%d9%84%d8%a7%d9%86%d8%aa%d8%b1%d9%86%d9%8a%d8%aa\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"mfb_rest_fields":["title","jetpack_featured_media_url","jetpack_sharing_enabled","jetpack-related-posts","gutenberg_elementor_mode"],"_links":{"self":[{"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/posts\/35680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/comments?post=35680"}],"version-history":[{"count":0,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/posts\/35680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/media\/35674"}],"wp:attachment":[{"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/media?parent=35680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/categories?post=35680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/tags?post=35680"},{"taxonomy":"this-is-test","embeddable":true,"href":"https:\/\/jobsdz.com\/ar\/wp-json\/wp\/v2\/this-is-test?post=35680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}