{"id":35873,"date":"2026-01-25T00:00:40","date_gmt":"2026-01-24T23:00:40","guid":{"rendered":"https:\/\/jobsdz.com\/2026\/01\/%d8%a3%d9%81%d8%b6%d9%84-%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-bi-%d9%84%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d9%88%d8%a7%d8%aa%d8%ae%d8%a7\/"},"modified":"2026-01-25T00:00:40","modified_gmt":"2026-01-24T23:00:40","slug":"%d8%a3%d9%81%d8%b6%d9%84-%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-bi-%d9%84%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d9%88%d8%a7%d8%aa%d8%ae%d8%a7","status":"publish","type":"post","link":"https:\/\/jobsdz.com\/ar\/2026\/01\/%d8%a3%d9%81%d8%b6%d9%84-%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-bi-%d9%84%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d9%88%d8%a7%d8%aa%d8%ae%d8%a7\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 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\u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<\/blockquote>\n<h3>\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 \u0625\u0644\u0649 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630: \u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0646\u0638\u0627\u0645 BI<\/h3>\n<p>\u0644\u0641\u0647\u0645 \u0642\u0648\u0629 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0637\u0639\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645. \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u062a\u062a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u0645\u0646 \u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629:<\/p>\n<ul>\n<li><strong>\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Collection):<\/strong> \u062a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629. \u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u062b\u0644 \u0623\u0646\u0638\u0645\u0629 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (ERP)\u060c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0623\u0648 \u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u062b\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<li><strong>\u0639\u0645\u0644\u064a\u0627\u062a ETL (Extract, Transform, Load):<\/strong> \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 &#8220;\u062a\u0646\u0638\u064a\u0641&#8221; \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.\n<ul>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u062e\u0631\u0627\u062c (Extract):<\/strong> \u0633\u062d\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631\u0647\u0627 \u0627\u0644\u0623\u0635\u0644\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Transform):<\/strong> \u062a\u0646\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u0648\u062d\u064a\u062f \u062a\u0646\u0633\u064a\u0642\u0627\u062a\u0647\u0627\u060c \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0648\u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062e\u0631\u0649 \u0644\u062a\u0643\u0648\u064a\u0646 \u0635\u0648\u0631\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629. \u0647\u0630\u0647 \u0647\u064a \u0623\u0635\u0639\u0628 \u0645\u0631\u062d\u0644\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 (Load):<\/strong> \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u064f\u062d\u0648\u0644\u0629 \u0648\u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0625\u0644\u0649 \u0648\u062c\u0647\u062a\u0647\u0627 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0648\u062f\u0639 \u0628\u064a\u0627\u0646\u0627\u062a (Data Warehouse) \u0623\u0648 \u0633\u0648\u0642 \u0628\u064a\u0627\u0646\u0627\u062a (Data Mart).<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Storage):<\/strong> \u0645\u0633\u062a\u0648\u062f\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0631\u0643\u0632\u064a\u0629 \u0648\u0645\u062d\u0633\u0651\u0646\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639. \u0625\u0646\u0647 \u064a\u0648\u0641\u0631 &#8220;\u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f&#8221; (Single Source of Truth) \u0644\u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u0639\u0645\u0644\u0648\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0623\u0631\u0642\u0627\u0645.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0635\u0648\u0631 (Analysis and Visualization):<\/strong> \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0633\u062d\u0631\u064a \u0644\u0623\u062f\u0648\u0627\u062a BI. \u062a\u0642\u0648\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0645\u0633\u062a\u0648\u062f\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0639\u0628\u0631 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0645\u0639\u0642\u062f\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0635\u064a\u0644\u064a\u0629\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a (Dashboards) \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0628\u0634\u0643\u0644 \u0645\u0631\u0626\u064a \u0648\u0633\u0647\u0644 \u0627\u0644\u0641\u0647\u0645.<\/li>\n<li><strong>\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (Decision-Making):<\/strong> \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0647\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0623\u0641\u0636\u0644 \u0648\u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0646\u0627\u0631\u0629\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/li>\n<\/ul>\n<h2>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/h2>\n<p>\u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0627\u0629 BI\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0627\u0644\u0627\u0646\u0628\u0647\u0627\u0631 \u0628\u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0644\u0627\u0645\u0639\u0629 \u0648\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u0648\u0644\u0643\u0646\u060c \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u062f\u0627\u0629 \u062a\u062e\u062f\u0645 \u0623\u0647\u062f\u0627\u0641\u0643 \u062d\u0642\u0627\u064b\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0623\u064a \u0645\u0646\u0635\u0629 \u0642\u0648\u064a\u0629.<\/p>\n<h3>1. \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 (Data Connectivity and Integration)<\/h3>\n<p>\u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0633\u0647\u0648\u0644\u0629. \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0629 \u062a\u062d\u0644\u064a\u0644 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0623\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a. \u0627\u0628\u062d\u062b \u0639\u0646 \u0623\u062f\u0648\u0627\u062a \u062a\u0648\u0641\u0631 \u0645\u0648\u0635\u0644\u0627\u062a (Connectors) \u0645\u062f\u0645\u062c\u0629 \u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (\u0645\u062b\u0644 SQL Server, Oracle, PostgreSQL)\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a SaaS (\u0645\u062b\u0644 Salesforce, Google Analytics)\u060c \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 (\u0645\u062b\u0644 Amazon Redshift, Google BigQuery)\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 (\u0645\u062b\u0644 Excel, CSV).<\/p>\n<h3>2. \u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (Data Visualization and Dashboards)<\/h3>\n<p>\u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u064a \u064a\u0639\u0627\u0644\u062c \u0627\u0644\u0635\u0648\u0631 \u0623\u0633\u0631\u0639 \u0628\u0622\u0644\u0627\u0641 \u0627\u0644\u0645\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0646\u0635\u0648\u0635. \u0644\u0630\u0644\u0643\u060c \u062a\u0639\u062f \u0642\u062f\u0631\u0627\u062a \u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0645\u0643\u062a\u0628\u0629 \u063a\u0646\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 (\u0631\u0633\u0648\u0645 \u0628\u064a\u0627\u0646\u064a\u0629 \u062e\u0637\u064a\u0629\u060c \u0634\u0631\u064a\u0637\u064a\u0629\u060c \u062f\u0627\u0626\u0631\u064a\u0629\u060c \u062e\u0631\u0627\u0626\u0637 \u062d\u0631\u0627\u0631\u064a\u0629\u060c \u0625\u0644\u062e) \u0648\u062a\u0633\u0645\u062d \u0628\u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0646\u0642\u0631\u060c \u0627\u0644\u062a\u0635\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 (Drill-down) \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0623\u0646\u0641\u0633\u0647\u0645.<\/p>\n<h3>3. \u0642\u062f\u0631\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 (Reporting and Analytics)<\/h3>\n<p>\u062a\u062a\u062c\u0627\u0648\u0632 \u0623\u062f\u0648\u0627\u062a BI \u0645\u062c\u0631\u062f \u0639\u0631\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0642\u0648\u064a\u0629. \u0647\u0630\u0627 \u064a\u0634\u0645\u0644:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062c\u062f\u0648\u0644\u0629 (Scheduled Reports):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062f\u0648\u0631\u064a\u0629 (\u064a\u0648\u0645\u064a\u0629\u060c \u0623\u0633\u0628\u0648\u0639\u064a\u0629\u060c \u0634\u0647\u0631\u064a\u0629) \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0642\u0646\u0648\u0627\u062a \u0623\u062e\u0631\u0649.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 (Ad-hoc Analysis):<\/strong> \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u064a\u0646 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0645 \u0648\u062a\u0642\u0627\u0631\u064a\u0631\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0643\u062a\u0627\u0628\u0629 \u0623\u0643\u0648\u0627\u062f \u0628\u0631\u0645\u062c\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/strong> \u062f\u0639\u0645 \u0648\u0638\u0627\u0626\u0641 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u0639\u0642\u062f\u0629\u060c \u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0644\u063a\u0627\u062a \u0645\u062b\u0644 R \u0648 Python \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> \u0648\u0641\u0642\u0627\u064b \u0644\u062a\u0642\u0631\u064a\u0631 \u0645\u0646 <a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/citizen-data-scientist\" target=\"_blank\" rel=\"nofollow noopener\">Gartner<\/a>\u060c \u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0645\u0642\u0628\u0644\u0629\u060c \u0633\u062a\u062a\u0645 \u0623\u062a\u0645\u062a\u0629 \u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0645\u0647\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0641\u0636\u0644 &#8220;\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0632\u0632\u0629&#8221; (Augmented Analytics)\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0636\u0627\u0641\u0629\u060c \u0628\u0644 \u0636\u0631\u0648\u0631\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0623\u064a \u0623\u062f\u0627\u0629 BI.<\/p>\n<\/blockquote>\n<h3>4. \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 (Collaboration and Sharing)<\/h3>\n<p>\u0627\u0644\u0631\u0624\u0649 \u062a\u0643\u062a\u0633\u0628 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0639\u0646\u062f \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u0647\u0644 \u0623\u062f\u0627\u0629 BI \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642. \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u064a\u0632\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0628\u0631 \u0631\u0627\u0628\u0637 \u0622\u0645\u0646\u060c \u0625\u0636\u0627\u0641\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u062a\u0648\u0636\u064a\u062d\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0648\u0635\u0648\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0636\u0645\u0627\u0646 \u0631\u0624\u064a\u0629 \u0643\u0644 \u0634\u062e\u0635 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u0635\u0647 \u0641\u0642\u0637.<\/p>\n<h2>\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0644\u0623\u0642\u0648\u0649 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642<\/h2>\n<p>\u0633\u0648\u0642 \u0623\u062f\u0648\u0627\u062a BI \u0648\u0627\u0633\u0639 \u0648\u0645\u062a\u0646\u0648\u0639\u060c \u0648\u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0628\u0631\u0632 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0633\u0628\u0628 \u0642\u0648\u062a\u0647\u0627 \u0648\u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0648\u062a\u0628\u0646\u064a\u0647\u0627 \u0627\u0644\u0648\u0627\u0633\u0639 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0647\u0646\u0627 \u0628\u0639\u0636\u0627\u064b \u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a.<\/p>\n<h3>1. Microsoft Power BI<\/h3>\n<p>Power BI \u0647\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a\u060c \u0648\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0628\u0633\u0631\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0647\u064a\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a (\u0645\u062b\u0644 Office 365 \u0648 Azure). \u0642\u0648\u062a\u0647\u0627 \u062a\u0643\u0645\u0646 \u0641\u064a \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0642 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u062a\u0643\u0627\u0645\u0644 \u0633\u0644\u0633:<\/strong> \u064a\u062a\u0643\u0627\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u0645\u062a\u0627\u0632 \u0645\u0639 Excel, Azure, \u0648 Dynamics 365\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u062e\u064a\u0627\u0631\u0627\u064b \u0637\u0628\u064a\u0639\u064a\u0627\u064b \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/li>\n<li><strong>\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> \u064a\u0642\u062f\u0645 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u062a\u0646\u0627\u0641\u0633\u064a \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u0646\u0633\u062e\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 (Power BI Desktop) \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0641\u0631\u062f\u064a\u064a\u0646.<\/li>\n<li><strong>\u0645\u062c\u062a\u0645\u0639 \u0636\u062e\u0645 \u0648\u062f\u0639\u0645 \u0642\u0648\u064a:<\/strong> \u064a\u062a\u0645\u062a\u0639 \u0628\u0645\u062c\u062a\u0645\u0639 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0646\u0634\u0637 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0634\u0647\u0631\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u062a\u0636\u064a\u0641 \u0645\u064a\u0632\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/li>\n<li><strong>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0645\u064a\u0632\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062b\u0644 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0628\u0629 \u0628\u0644\u063a\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 (Q&#038;A) \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0627\u062f\u064a\u0629.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u064a\u0626\u0629 \u0648\u064a\u0646\u062f\u0648\u0632:<\/strong> \u062a\u0637\u0628\u064a\u0642 Power BI Desktop \u0645\u062a\u0627\u062d \u0641\u0642\u0637 \u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0648\u064a\u0646\u062f\u0648\u0632\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0639\u0627\u0626\u0642\u0627\u064b \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 Mac \u0623\u0648 Linux.<\/li>\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0642\u0648\u062a\u0647\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 (DAX) \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647 \u0645\u0646\u062d\u0646\u0649 \u062a\u0639\u0644\u0645 \u062d\u0627\u062f.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>2. Tableau<\/h3>\n<p>Tableau\u060c \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0639\u0644\u064a\u0647\u0627 Salesforce\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0634\u0627\u0631 \u0625\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 &#8220;\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a&#8221; \u0641\u064a \u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u062a\u062a\u0645\u064a\u0632 \u0628\u0642\u062f\u0631\u062a\u0647\u0627 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062a\u0635\u0648\u0631\u0627\u062a \u0628\u064a\u0627\u0646\u064a\u0629 \u062c\u0645\u064a\u0644\u0629 \u0648\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062d\u0644\u0644\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u062a\u0635\u0648\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647:<\/strong> \u064a\u0648\u0641\u0631 \u0645\u0631\u0648\u0646\u0629 \u0648\u062a\u062d\u0643\u0645\u0627\u064b \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u064a\u0646 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0633\u0631\u062f \u0642\u0635\u0635 \u0628\u0635\u0631\u064a\u0629 \u0645\u0624\u062b\u0631\u0629.<\/li>\n<li><strong>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (\u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a):<\/strong> \u0648\u0627\u062c\u0647\u062a\u0647 \u0627\u0644\u0628\u062f\u064a\u0647\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a \u062a\u062c\u0639\u0644 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u0645\u062a\u0639\u0629 \u0648\u0633\u0631\u064a\u0639\u0629.<\/li>\n<li><strong>\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642:<\/strong> \u064a\u062f\u0639\u0645 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0639\u062f\u062f \u0647\u0627\u0626\u0644 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<li><strong>\u0645\u062c\u062a\u0645\u0639 \u0642\u0648\u064a:<\/strong> Tableau Public \u0647\u064a \u0645\u0646\u0635\u0629 \u0636\u062e\u0645\u0629 \u062d\u064a\u062b \u064a\u0634\u0627\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0635\u062f\u0631\u0627\u064b \u0631\u0627\u0626\u0639\u0627\u064b \u0644\u0644\u0625\u0644\u0647\u0627\u0645 \u0648\u0627\u0644\u062a\u0639\u0644\u0645.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> \u064a\u0639\u062a\u0628\u0631 Tableau \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f \u0627\u0644\u062a\u0648\u0633\u0639 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n<li><strong>\u062a\u062d\u0636\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u0628\u064a\u0646\u0645\u0627 \u0647\u0648 \u0645\u0645\u062a\u0627\u0632 \u0641\u064a \u0627\u0644\u062a\u0635\u0648\u0631\u060c \u0641\u0625\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a\u0647 \u0641\u064a \u062a\u0646\u0638\u064a\u0641 \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (ETL) \u0623\u0642\u0644 \u0642\u0648\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0623\u062f\u0627\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u062b\u0644 Tableau Prep.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>3. Qlik Sense<\/h3>\n<p>Qlik \u062a\u062a\u0645\u064a\u0632 \u0628\u0645\u062d\u0631\u0643\u0647\u0627 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a (Associative Engine) \u0627\u0644\u0641\u0631\u064a\u062f. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0647\u0631\u0645\u064a\u0629\u060c \u064a\u0633\u0645\u062d \u0645\u062d\u0631\u0643 Qlik \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062d\u0631\u064a\u0629 \u0641\u064a \u0623\u064a \u0627\u062a\u062c\u0627\u0647. \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0641\u0644\u062a\u0631 \u0645\u0639\u064a\u0646\u060c \u062a\u0638\u0647\u0631 \u0644\u0643 Qlik \u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a &#8220;\u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629&#8221;\u060c \u0645\u0645\u0627 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u0645\u062e\u0641\u064a\u0629 \u0642\u062f \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a:<\/strong> \u0642\u062f\u0631\u0629 \u0641\u0631\u064a\u062f\u0629 \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062e\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n<li><strong>\u0645\u0631\u0648\u0646\u0629 \u0639\u0627\u0644\u064a\u0629:<\/strong> \u0645\u0646\u0635\u0629 \u0642\u0648\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u062f\u0631\u062c\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 (Guided Analytics) \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0630\u0627\u062a\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 (Self-service).<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0632\u0632\u0629:<\/strong> \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0632\u0632\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0631\u0624\u0649 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong>\n<ul>\n<li><strong>\u0645\u0646\u062d\u0646\u0649 \u062a\u0639\u0644\u0645:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 Power BI \u0623\u0648 Tableau.<\/li>\n<li><strong>\u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0643\u0644\u0641\u0627\u064b\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u0645\u0642\u0627\u0631\u0646\u0629 \u0633\u0631\u064a\u0639\u0629 \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0627\u0626\u062f\u0629<\/h2>\n<p>\u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0633\u062a\u0646\u064a\u0631\u060c \u0625\u0644\u064a\u0643 \u062c\u062f\u0648\u0644 \u064a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0645\u0646\u0627\u0642\u0634\u062a\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u0634\u0627\u0626\u0639\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a Google Looker Studio (\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0633\u0627\u0628\u0642\u0627\u064b \u0628\u0627\u0633\u0645 Data Studio) \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u062e\u064a\u0627\u0631\u0627\u064b \u0645\u0645\u062a\u0627\u0632\u0627\u064b \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/p>\n<table style=\"width:100%; border-collapse: collapse; text-align: center;\">\n<thead>\n<tr style=\"background-color: #f2f2f2;\">\n<th style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0645\u064a\u0632\u0629<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Microsoft Power BI<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Tableau<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Qlik Sense<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Google Looker Studio<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px; font-weight: bold;\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0646 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0639\u0627\u062f\u064a\u064a\u0646 (\u062e\u0627\u0635\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062d\u0644\u0644\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u062a\u062e\u0635\u0635\u0648 \u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0639\u0645\u064a\u0642\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646\u060c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u0628\u062a\u062f\u0626\u0648\u0646<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px; font-weight: bold;\">\u0646\u0642\u0637\u0629 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062c\u0627\u0646\u064a \u062a\u0645\u0627\u0645\u0627\u064b \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u0648\u062c\u0644<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px; font-weight: bold;\">\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0645\u062a\u0648\u0633\u0637\u0629 \u0644\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062a\u0648\u0633\u0637\u0629 \u0625\u0644\u0649 \u0645\u0646\u062e\u0641\u0636\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px; font-weight: bold;\">\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0646\u0633\u062e\u0629 \u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0634\u0647\u0631\u064a\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0631\u062a\u0641\u0639 (\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u0631\u062a\u0641\u0639 (\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u062a\u0631\u062e\u064a\u0635)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0645\u062c\u0627\u0646\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u062d\u0644\u0648\u0644 \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0646\u062c\u0627\u062d<\/h2>\n<p>\u0634\u0631\u0627\u0621 \u062a\u0631\u062e\u064a\u0635 \u0644\u0623\u062f\u0627\u0629 BI \u0647\u0648 \u0645\u062c\u0631\u062f \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0625\u0644\u064a\u0643 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643.<\/p>\n<ol>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633:<\/strong> \u0642\u0628\u0644 \u0643\u062a\u0627\u0628\u0629 \u0623\u064a \u0643\u0648\u062f \u0623\u0648 \u0625\u0646\u0634\u0627\u0621 \u0623\u064a \u062a\u0642\u0631\u064a\u0631\u060c \u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643: &#8220;\u0645\u0627 \u0647\u064a \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u0646\u062d\u0627\u0648\u0644 \u062d\u0644\u0647\u0627\u061f&#8221;. \u0647\u0644 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 10%\u061f \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 5%\u061f \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0633\u062a\u0648\u062c\u0647 \u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u0627\u0644\u0644\u0627\u062d\u0642\u0629.<\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs):<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643\u060c \u062d\u062f\u062f \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0641\u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC)\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 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\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0647\u0648 \u062e\u0637\u0648\u0629 \u0645\u0647\u0645\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0643\u0645\u0646 \u0641\u064a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0642\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0634\u062c\u0639 \u0627\u0644\u0641\u0636\u0648\u0644\u060c \u0648\u062a\u0644\u062a\u0632\u0645 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0648\u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0633\u062e\u064a\u0631 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u062f\u0641\u0639 \u062d\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0648\u0645\u0624\u0633\u0633\u062a\u0643 \u0646\u062d\u0648 \u0622\u0641\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li>Gartner, Inc. &#8211; Magic Quadrant for Analytics and Business Intelligence Platforms.<\/li>\n<li>Forrester Research, Inc. &#8211; The Forrester Wave\u2122: Augmented BI Platforms.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062c\u0631\u062f \u0623\u0631\u0642\u0627\u0645 \u0648\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0645\u0628\u0639\u062b\u0631\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0623\u0635\u0644\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u064a\u062d\u062f\u062f \u0645\u0633\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644. \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u064a \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (Business Intelligence &#8211; BI)\u060c \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0643\u062c\u0633\u0631 \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 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