{"id":36191,"date":"2026-01-26T16:01:21","date_gmt":"2026-01-26T15:01:21","guid":{"rendered":"https:\/\/jobsdz.com\/2026\/01\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-kpi-%d8%a8%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9%d9%85%d9%84\/"},"modified":"2026-01-26T16:01:21","modified_gmt":"2026-01-26T15:01:21","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-kpi-%d8%a8%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9%d9%85%d9%84","status":"publish","type":"post","link":"https:\/\/jobsdz.com\/ar\/2026\/01\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-kpi-%d8%a8%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9%d9%85%d9%84\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a 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\u0628\u0646\u0633\u0628\u0629 20% \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645. \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633: \u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u0627\u0647\u0627 \u0643\u0644 \u0645\u0646\u062f\u0648\u0628\u060c \u0639\u062f\u062f \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u0631\u0633\u0644\u0629\u060c \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0644\u0645\u0629. \u0643\u0644 \u0647\u0630\u0647 &#8220;\u0645\u0642\u0627\u064a\u064a\u0633 \u0646\u0634\u0627\u0637&#8221;. \u0644\u0643\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0642\u062f \u062a\u0643\u0648\u0646:<\/p>\n<ul>\n<li><strong>\u0645\u062a\u0648\u0633\u0637 \u062d\u062c\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 (Average Deal Size):<\/strong> \u0647\u0644 \u0646\u0628\u064a\u0639 \u0635\u0641\u0642\u0627\u062a \u0623\u0643\u0628\u0631\u061f<\/li>\n<li><strong>\u0645\u0639\u062f\u0644 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a (Deal Close Rate):<\/strong> \u0645\u0627 \u0647\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0644\u064a\u0629\u061f<\/li>\n<li><strong>\u0637\u0648\u0644 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (Sales Cycle Length):<\/strong> \u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0646\u062d\u062a\u0627\u062c \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0634\u0631\u0627\u0621\u061f<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0625\u0630\u0627 \u062a\u0645\u0643\u0646\u062a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0623\u064a \u0645\u0646\u0647\u0627\u060c \u0641\u0633\u062a\u0642\u062a\u0631\u0628 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0647\u0630\u0627 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u0631\u0643 \u0627\u0644\u0625\u0628\u0631\u0629 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0648\u0627\u0644\u0641\u0631\u062f\u064a\u061f<\/h2>\n<p>\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062c\u0631\u062f\u0629 \u0625\u0644\u0649 \u062e\u0637\u0637 \u0639\u0645\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0642\u064a\u0627\u0633. \u0628\u062f\u0648\u0646\u0647\u0627\u060c \u062a\u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u0641\u0631\u0627\u063a\u060c \u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642. \u062a\u0648\u0641\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0625\u0637\u0627\u0631\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0644\u0646\u062c\u0627\u062d\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062e\u0644\u0642 \u062b\u0642\u0627\u0641\u0629 \u0639\u0645\u0644 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629.<\/p>\n<h3>1. \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062c\u0647\u0648\u062f \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Alignment)<\/h3>\n<p>\u062a\u0636\u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0646 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0628\u062a\u062f\u0626 \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u060c \u064a\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0633\u0627\u0647\u0645 \u0639\u0645\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u064a \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u0631\u0649. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0634\u0643\u0644 \u0647\u0631\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u062e\u062f\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u0642 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0642\u0633\u0627\u0645\u060c \u0648\u0627\u0644\u062a\u064a \u0628\u062f\u0648\u0631\u0647\u0627 \u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u062e\u0644\u0642 \u062e\u0637 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u064b\u0627 \u064a\u0631\u0628\u0637 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0628\u0627\u0644\u0631\u0624\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0640 <a href=\"https:\/\/jobsdz.com\/?p=28333\" target=\"_blank\" rel=\"noopener\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0647\u0646\u064a\u0629: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/a> \u064a\u0639\u0632\u0632 \u0645\u0646 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n<h3>2. \u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629 (Accountability and Ownership)<\/h3>\n<p>\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u0643\u0644 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a &#8220;\u0645\u0627\u0644\u0643&#8221; \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062a\u0628\u0639\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0632\u064a\u0644 \u0627\u0644\u063a\u0645\u0648\u0636 \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a. \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644 \u0645\u0633\u0623\u0644\u0629 \u0631\u0623\u064a\u060c \u0628\u0644 \u064a\u0635\u0628\u062d \u062d\u0642\u064a\u0642\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u0642\u0637 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u062f\u0644\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0623\u062e\u0630 \u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629. \u0641\u0647\u0645 \u064a\u0639\u0631\u0641\u0648\u0646 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u0647\u0648 \u0645\u062a\u0648\u0642\u0639 \u0645\u0646\u0647\u0645 \u0648\u0643\u064a\u0641 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0645.<\/p>\n<h3>3. \u062a\u0645\u0643\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data-Driven Decision Making)<\/h3>\n<p>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 &#8220;\u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u063a\u0631\u064a\u0632\u064a&#8221; \u0623\u0648 &#8220;\u0645\u0627 \u0641\u0639\u0644\u0646\u0627\u0647 \u062f\u0627\u0626\u0645\u064b\u0627&#8221;\u060c \u062a\u0648\u0641\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u0633\u0627\u0633\u064b\u0627 \u0645\u0648\u0636\u0648\u0639\u064a\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0633\u062a\u062b\u0645\u0631 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0645 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f \u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0624\u0634\u0631 &#8220;\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; (Customer Acquisition Cost) \u0644\u0643\u0644 \u0642\u0646\u0627\u0629. \u0647\u0644 \u064a\u062c\u0628 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u062d\u0644\u0644 \u0645\u0624\u0634\u0631 &#8220;\u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u062d\u0644 \u0627\u0644\u0634\u0643\u0648\u0649&#8221;. \u0643\u0645\u0627 \u062a\u0624\u0643\u062f \u0645\u0624\u0633\u0633\u0627\u062a \u0645\u062b\u0644 Gartner\u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u062b\u0642\u0627\u0641\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0641\u0648\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627.<\/p>\n<h3>4. \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0645\u0628\u0643\u0631\u0627\u064b (Progress Tracking and Early Warning)<\/h3>\n<p>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0639\u0645\u0644 \u0643\u0646\u0638\u0627\u0645 \u0625\u0646\u0630\u0627\u0631 \u0645\u0628\u0643\u0631. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 (\u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627\u060c \u0634\u0647\u0631\u064a\u064b\u0627)\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u0642 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0634\u0627\u0643\u0644 \u0643\u0628\u064a\u0631\u0629. \u0625\u0630\u0627 \u0628\u062f\u0623 \u0645\u0624\u0634\u0631 &#8220;\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; (Customer Satisfaction Score) \u0641\u064a \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u0633\u0628\u0628 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0641\u0648\u0631\u064a\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u062d\u062a\u0649 \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629 \u0628\u0634\u0643\u0644 \u062c\u0645\u0627\u0639\u064a.<\/p>\n<h2>\u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKRs)<\/h2>\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0630\u0643\u0631 \u0645\u0635\u0637\u0644\u062d &#8220;\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629&#8221; (Objectives and Key Results &#8211; OKRs) \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0628\u0628 \u0627\u0631\u062a\u0628\u0627\u0643\u064b\u0627. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0643\u0644\u0627\u0647\u0645\u0627 \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0645\u0627 \u064a\u062e\u062f\u0645\u0627\u0646 \u0623\u063a\u0631\u0627\u0636\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0644\u064a\u0644\u0627\u064b. \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 &#8220;\u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u0644&#8221; \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0625\u0637\u0627\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 &#8220;\u0637\u0645\u0648\u062d\u0629&#8221; \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627. \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<blockquote><p>\n  <strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> &#8220;\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0649 \u0625\u0637\u0627\u0631 OKR \u062a\u0641\u0634\u0644 \u0644\u064a\u0633 \u0644\u0623\u0646 \u0627\u0644\u0625\u0637\u0627\u0631 \u0633\u064a\u0626\u060c \u0628\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u062a\u062e\u0644\u0649 \u0639\u0646 \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0627\u0644\u0640 OKRs \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062f\u0641\u0639 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 KPIs \u062a\u0636\u0645\u0646 \u0623\u0646 &#8220;\u0627\u0644\u0639\u0645\u0644 \u0643\u0627\u0644\u0645\u0639\u062a\u0627\u062f&#8221; \u064a\u0633\u064a\u0631 \u0628\u0633\u0644\u0627\u0633\u0629. \u062a\u062c\u0627\u0647\u0644 \u0623\u062d\u062f\u0647\u0645\u0627 \u0644\u0635\u0627\u0644\u062d \u0627\u0644\u0622\u062e\u0631 \u064a\u0634\u0628\u0647 \u0642\u064a\u0627\u062f\u0629 \u0633\u064a\u0627\u0631\u0629 \u0633\u0628\u0627\u0642 \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0639\u062f\u0627\u062f \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u062a\u062c\u0627\u0647\u0644 \u0645\u0624\u0634\u0631 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0631\u0643.&#8221;\n<\/p><\/blockquote>\n<p>\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646:<\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead style=\"background-color:#f2f2f2;\">\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKRs)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0642\u064a\u0627\u0633 &#8220;\u0635\u062d\u0629&#8221; \u0623\u0648 \u0623\u062f\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0623\u0648 \u0646\u0634\u0627\u0637 \u0645\u0633\u062a\u0645\u0631. \u0647\u064a \u0623\u0634\u0628\u0647 \u0628\u0644\u0648\u062d\u0629 \u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0629.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0647\u064a \u0623\u0634\u0628\u0647 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0629 (GPS) \u0644\u0648\u062c\u0647\u0629 \u062c\u062f\u064a\u062f\u0629.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0623\u0648 \u0645\u062e\u0631\u062c\u0627\u062a (Lagging Indicators) \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0623\u0648 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u0632\u064a\u062c \u0645\u0646 \u0647\u062f\u0641 \u0646\u0648\u0639\u064a (Objective) \u0648\u0646\u062a\u0627\u0626\u062c \u0643\u0645\u064a\u0629 (Key Results) \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0627\u0626\u062f\u0629 (Leading Indicators).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u064a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u063a\u064a\u0631 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u062f\u0627\u0645\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062b\u0627\u0628\u062a\u0629.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627\u060c \u0639\u0627\u062f\u0629\u064b \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 (\u0631\u0628\u0639 \u0633\u0646\u0648\u064a). \u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0643\u0644 \u062f\u0648\u0631\u0629.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0636\u0645\u0646 \u0646\u0637\u0627\u0642 \u0645\u0642\u0628\u0648\u0644 (\u0645\u062b\u0627\u0644: \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0648\u0642\u062a \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062e\u0627\u062f\u0645 \u0628\u0646\u0633\u0628\u0629 99.9%).<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062f\u0641\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0631\u0627\u062d\u0629. \u062a\u062d\u0642\u064a\u0642 70-80% \u0645\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u0639\u062a\u0628\u0631 \u0646\u062c\u0627\u062d\u064b\u0627.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a:<\/strong> \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (MRR) \u0625\u0644\u0649 100,000 \u062f\u0648\u0644\u0627\u0631.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0646\u0627 \u0627\u0644\u062c\u062f\u064a\u062f \u0628\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 1:<\/strong> \u062a\u062d\u0642\u064a\u0642 1,000 \u062a\u0633\u062c\u064a\u0644 \u0645\u0628\u0643\u0631 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 2:<\/strong> \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0641\u064a 5 \u0645\u062c\u0644\u0627\u062a \u062a\u0642\u0646\u064a\u0629 \u0643\u0628\u0631\u0649.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 3:<\/strong> \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0639\u062f\u0644 \u062a\u0641\u0639\u064a\u0644 (Activation Rate) \u0628\u0646\u0633\u0628\u0629 40% \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0623\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0627\u062b\u0646\u064a\u0646. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0647\u062f\u0641 \u0637\u0645\u0648\u062d \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 OKR. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 &#8220;\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; \u062b\u0627\u0628\u062a\u064b\u0627 \u0639\u0646\u062f 85%\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 (Objective) \u0644\u0640 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a&#8221; \u0645\u0639 \u0646\u062a\u064a\u062c\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 (Key Result) \u062a\u062a\u0645\u062b\u0644 \u0641\u064a &#8220;\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 85% \u0625\u0644\u0649 92% \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0642\u0627\u062f\u0645&#8221;.<\/p>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 (The SMART KPI Blueprint)<\/h2>\n<p>\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0639\u0645\u0644\u064a\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0639\u0644\u0645 \u0648\u0641\u0646 \u064a\u062a\u0637\u0644\u0628 \u062a\u0641\u0643\u064a\u0631\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629. \u0627\u062a\u0628\u0627\u0639 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0646\u0638\u0645 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629. \u0625\u0646 \u0625\u0637\u0627\u0631 &#8220;SMART&#8221; \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0647\u0631\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0627\u0628\u062f\u0623 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Start with Strategy)<\/h3>\n<p>\u0642\u0628\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0623\u064a \u0631\u0642\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u0623\u0644: &#8220;\u0645\u0627 \u0627\u0644\u0630\u064a \u0646\u062d\u0627\u0648\u0644 \u062a\u062d\u0642\u064a\u0642\u0647 \u0643\u0645\u0646\u0638\u0645\u0629\u061f&#8221;. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0645\u062a\u062f\u0627\u062f\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0647\u0648 &#8220;\u0623\u0646 \u0646\u0643\u0648\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221;\u060c \u0641\u0625\u0646 \u0645\u0624\u0634\u0631\u0627\u062a\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0643\u0633 \u0630\u0644\u0643 (\u0645\u062b\u0644: \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c NPS\u060c \u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0639\u062f\u0644 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0646 \u0623\u0648\u0644 \u0627\u062a\u0635\u0627\u0644). \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0631\u0628\u0637 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0645\u0642\u062a\u0631\u062d \u0628\u0647\u062f\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0636\u062d\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0647 \u0644\u064a\u0633 &#8220;\u0631\u0626\u064a\u0633\u064a\u064b\u0627&#8221;.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 SMART \u0639\u0644\u0649 \u0643\u0644 \u0645\u0624\u0634\u0631<\/h3>\n<p>\u0643\u0644 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u062a\u0627\u0632 \u0627\u062e\u062a\u0628\u0627\u0631 SMART \u0644\u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u062a\u0647:<\/p>\n<ul>\n<li><strong>\u0645\u062d\u062f\u062f (Specific):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0634\u0631 \u0648\u0627\u0636\u062d\u064b\u0627 \u0648\u063a\u064a\u0631 \u063a\u0627\u0645\u0636. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;\u060c \u0627\u0633\u062a\u062e\u062f\u0645 &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629&#8221;.<\/li>\n<li><strong>\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 (Measurable):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0637\u0631\u064a\u0642\u0629 \u0643\u0645\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0624\u0634\u0631. \u0643\u064a\u0641 \u0633\u062a\u0639\u0631\u0641 \u0623\u0646\u0643 \u062d\u0642\u0642\u062a\u0647\u061f &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 25%&#8221;.<\/li>\n<li><strong>\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (Achievable):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0637\u0645\u0648\u062d\u064b\u0627 \u0648\u0644\u0643\u0646\u0647 \u0648\u0627\u0642\u0639\u064a. \u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 500% \u0641\u064a \u0634\u0647\u0631 \u0648\u0627\u062d\u062f \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u062d\u0628\u0637\u064b\u0627 \u0648\u063a\u064a\u0631 \u0648\u0627\u0642\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0639\u0643\u0633\u064a\u0629.<\/li>\n<li><strong>\u0630\u0648 \u0635\u0644\u0629 (Relevant):<\/strong> \u0647\u0644 \u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u0647\u0645 \u062d\u0642\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649\u061f \u0647\u0644 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0642\u0633\u0645 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629\u061f<\/li>\n<li><strong>\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u064b\u0627 (Time-bound):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0648\u0627\u0636\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641. &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 25% \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0646 \u0627\u0644\u0639\u0627\u0645&#8221;.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a (Leading vs. Lagging)<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0632\u064a\u062c \u0645\u0646 \u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 (Lagging Indicators):<\/strong> \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0625\u0646\u0647\u0627 \u0633\u0647\u0644\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 (\u0645\u062b\u0644: \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0645\u0627\u0636\u064a). \u0625\u0646\u0647\u0627 \u062a\u062e\u0628\u0631\u0643 \u0628\u0645\u0627 \u062d\u062f\u062b \u0628\u0627\u0644\u0641\u0639\u0644.<\/li>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 (Leading Indicators):<\/strong> \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 &#8220;\u062a\u0642\u0648\u062f&#8221; \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629. \u0647\u064a \u0623\u0643\u062b\u0631 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 (\u0645\u062b\u0644: \u0639\u062f\u062f \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0639\u062f\u062f \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062f\u0648\u0646\u0629). \u0625\u0646\u0647\u0627 \u062a\u062a\u0646\u0628\u0623 \u0628\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a.<\/li>\n<\/ul>\n<p>\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629&#8221; (\u0645\u0624\u0634\u0631 \u0645\u062a\u0623\u062e\u0631) \u0642\u062f \u0644\u0627 \u064a\u062f\u0631\u0643 \u0648\u062c\u0648\u062f \u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0627 \u0628\u0639\u062f \u0641\u0648\u0627\u062a \u0627\u0644\u0623\u0648\u0627\u0646. \u0644\u0643\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u064a\u062a\u062a\u0628\u0639\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 &#8220;\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221; (\u0645\u0624\u0634\u0631 \u0631\u0627\u0626\u062f)\u060c \u0641\u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0625\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639<\/h3>\n<p>\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062a\u0628\u0639\u0647 \u0628\u062f\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629. \u0644\u0643\u0644 \u0645\u0624\u0634\u0631 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062f\u0647\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u062b\u0642 \u0628\u0648\u0636\u0648\u062d:<\/p>\n<ul>\n<li><strong>\u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u0645\u0646 \u0623\u064a\u0646 \u0633\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629\u061f (\u0645\u062b\u0627\u0644: Google Analytics, Salesforce, \u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a ERP).<\/li>\n<li><strong>\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u062a\u0642\u0631\u064a\u0631:<\/strong> \u0643\u0645 \u0645\u0631\u0629 \u0633\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062b \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631\u061f (\u064a\u0648\u0645\u064a\u060c \u0623\u0633\u0628\u0648\u0639\u064a\u060c \u0634\u0647\u0631\u064a).<\/li>\n<li><strong>\u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0633\u0624\u0648\u0644:<\/strong> \u0645\u0646 \u0647\u0648 &#8220;\u0645\u0627\u0644\u0643&#8221; \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062f\u0642\u062a\u0647 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u061f<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Dashboards) \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0645\u062b\u0644 Google Data Studio \u0623\u0648 Tableau \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0645 \u0644\u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/h3>\n<p>\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u064a\u062a\u0645 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u062c\u0628 \u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0646\u064a\u064a\u0646 \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u064a\u0639 \u0645\u0627 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647 \u0648\u0644\u0645\u0627\u0630\u0627. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0642\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0646\u062a\u0638\u0645\u0629 (\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0623\u0648 \u0634\u0647\u0631\u064a\u0629) \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0644\u064a\u0633\u062a \u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0644\u0648\u0645\u060c \u0628\u0644 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644\u060c \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629. \u0625\u0646 <a href=\"https:\/\/jobsdz.com\/?p=28286\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u0630\u0627\u062a\u064a: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643<\/a> \u0647\u0648 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0643\u0644 \u0641\u0631\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u0627\u0647\u0645\u062a\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a.<\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u062a\u0643\u064a\u064a\u0641 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0639 \u062a\u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642. \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u062d\u0627\u0633\u0645\u064b\u0627 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u064a\u0648\u0645.<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0639\u0646\u062f \u0648\u0636\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n<p>\u062d\u062a\u0649 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u0648\u0627\u064a\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u062d\u0631\u0641 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0646 \u0645\u0633\u0627\u0631\u0647\u0627. \u0627\u0644\u0648\u0642\u0648\u0639 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u062e\u0627\u062e \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0648\u0644 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0646\u0645\u0648 \u0625\u0644\u0649 \u0645\u0635\u062f\u0631 \u0625\u062d\u0628\u0627\u0637 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627 \u0645\u0639\u0646\u0649 \u0644\u0647\u0627. \u0643\u0646 \u0645\u062a\u064a\u0642\u0638\u064b\u0627 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062f\u064a\u0643 \u064a\u062e\u062f\u0645 \u063a\u0631\u0636\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<blockquote><p>\n  <strong>\u062a\u062d\u0630\u064a\u0631:<\/strong> &#8220;\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u064a\u0626\u0629 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. \u0641\u0647\u064a \u062a\u062e\u0644\u0642 \u0648\u0647\u0645\u064b\u0627 \u0628\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u0648\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u0627\u0637\u0626. \u0625\u0646\u0647\u0627 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 &#8216;\u0627\u0644\u0644\u0639\u0628 \u0628\u0627\u0644\u0646\u0638\u0627\u0645&#8217; \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629.&#8221; &#8211; \u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0645\u0646\u0633\u0648\u0628 \u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a Harvard Business Review.\n<\/p><\/blockquote>\n<h3>1. \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a (KPI Overload)<\/h3>\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0643\u0644 \u0634\u064a\u0621 \u0645\u0647\u0645\u064b\u0627\u060c \u0644\u0627 \u0634\u064a\u0621 \u064a\u0643\u0648\u0646 \u0645\u0647\u0645\u064b\u0627. \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062a\u0628\u0639 20-30 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u062d\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0631\u0624\u064a\u0629. \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 3-5 \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u0642\u064b\u0627 \u0644\u0643\u0644 \u0642\u0633\u0645 \u0623\u0648 \u0641\u0631\u064a\u0642. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0625\u0630\u0627 \u062a\u062d\u0633\u0646\u062a\u060c \u0641\u0625\u0646\u0647\u0627 \u0633\u062a\u062d\u062f\u062b \u0623\u0643\u0628\u0631 \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<h3>2. \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 (Vanity Metrics)<\/h3>\n<p>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 \u0647\u064a \u0623\u0631\u0642\u0627\u0645 \u062a\u0628\u062f\u0648 \u0631\u0627\u0626\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644. \u0623\u0645\u062b\u0644\u0629: \u0639\u062f\u062f \u0645\u062a\u0627\u0628\u0639\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0631\u0627\u0626\u0639 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0644\u064a\u0648\u0646 \u0645\u062a\u0627\u0628\u0639\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0623\u064a \u0645\u0646\u0647\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0647\u0627\u062f\u0641\u060c \u0641\u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647. \u0631\u0643\u0632 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 (Actionable Metrics) \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0648 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0645\u062b\u0644 &#8220;\u0645\u0639\u062f\u0644 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644&#8221; (Customer Lifetime Value).<\/p>\n<h3>3. \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0627<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0645\u062d\u0628\u0637 \u0644\u0644\u063a\u0627\u064a\u0629 \u0623\u0646 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0633 \u0644\u062f\u064a\u0643 \u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u062d\u0627\u0633\u0628\u0629 \u0641\u0631\u064a\u0642 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 &#8220;\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629&#8221; \u0648\u062d\u062f\u0647\u0627 \u0623\u0645\u0631 \u063a\u064a\u0631 \u0639\u0627\u062f\u0644\u060c \u0644\u0623\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0626\u0647\u0645 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0645\u062b\u0644 &#8220;\u0648\u0642\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642&#8221;\u060c &#8220;\u0639\u062f\u062f \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0643\u0644 \u0625\u0635\u062f\u0627\u0631&#8221;\u060c \u0623\u0648 &#8220;\u0645\u0639\u062f\u0644 \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629&#8221;.<\/p>\n<h3>4. \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0633\u064a\u0627\u0642 (The &#8220;Why&#8221; Behind the Number)<\/h3>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u062d\u062f\u0647\u0627 \u0644\u0627 \u062a\u062d\u0643\u064a \u0627\u0644\u0642\u0635\u0629 \u0643\u0627\u0645\u0644\u0629. \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 10% \u0647\u0630\u0627 \u0627\u0644\u0634\u0647\u0631 &#8211; \u0647\u0644 \u0647\u0630\u0627 \u0633\u064a\u0621\u061f \u0631\u0628\u0645\u0627 \u0644\u0627\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u0647\u0631 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\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0636\u0645\u0646\u0647 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a.<\/p>\n<h3>5. \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0643\u0623\u062f\u0627\u0629 \u0644\u0644\u0639\u0642\u0627\u0628 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u0639\u0644\u0645<\/h3>\n<p>\u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0644\u0648\u0645 \u0648\u0645\u0639\u0627\u0642\u0628\u0629 \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 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&#8220;\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062a\u0639\u0644\u0645\u0647 \u0645\u0646 \u0647\u0630\u0627\u061f \u0645\u0627 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062e\u0627\u0637\u0626\u0629\u061f \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u062d\u0633\u064a\u0646 \u0646\u0647\u062c\u0646\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0642\u0628\u0644\u061f&#8221;. \u0647\u0630\u0627 \u064a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062a\u062f\u0642\u064a\u0642 \u0633\u0644\u0628\u064a \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<h2>\u062e\u0627\u062a\u0645\u0629: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0643\u0631\u062d\u0644\u0629 \u0648\u0644\u064a\u0633\u062a 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\u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0625\u0646\u0647\u0627 \u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641.<\/p>\n<p>\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0642\u0627\u0626\u062f \u0641\u0631\u064a\u0642 \u062a\u0633\u0639\u0649 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643\u060c \u0623\u0648 \u0645\u062f\u064a\u0631 \u0645\u0646\u062a\u062c \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0623\u0648 \u0645\u062d\u062a\u0631\u0641\u064b\u0627 \u0637\u0645\u0648\u062d\u064b\u0627 \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u062a\u0623\u062b\u064a\u0631\u0643 \u0627\u0644\u0643\u0645\u064a\u060c \u0641\u0625\u0646 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\u0646\u0646\u062c\u062d\u061f&#8221;.<\/p>\n<p>\u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646 \u0641\u0631\u0635 \u0644\u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643\u0645 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0623\u062d\u062f\u062b \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u062a\u0646\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0632\u064a\u0627\u0631\u0629 \u0635\u0641\u062d\u0629 <a href=\"https:\/\/jobsdz.com\/ar\/wadifa\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0648\u0638\u0627\u0626\u0641<\/a>\u060c \u0623\u0648 \u062a\u0635\u0641\u062d \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u062d\u064a\u0627\u062a\u0643\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0639\u0644\u0649 <a href=\"https:\/\/jobsdz.com\/ar\/blog\/\" target=\"_blank\" rel=\"noopener\">\u0645\u062f\u0648\u0646\u0629 jobsdz<\/a>. \u0648\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 <a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\" target=\"_blank\" rel=\"noopener\">\u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a> \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u062a\u0643\u0648\u0646 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li>Gartner, Inc. &#8211; &#8220;Performance Management&#8221; Research and Reports.<\/li>\n<li>Harvard Business Review &#8211; &#8220;The Balanced Scorecard\u2014Measures that Drive Performance&#8221; by Robert S. Kaplan and David P. Norton.<\/li>\n<\/ul>\n<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u0645\u0647\u0646\u064a. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062d\u062c\u0627\u0645\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a\u060c \u062a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0648\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d\u0647\u0627. \u0647\u0646\u0627 \u064a\u0628\u0631\u0632 \u062f\u0648\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)\u060c \u0641\u0647\u064a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u0631\u0642\u0627\u0645 \u0641\u064a \u062a\u0642\u0631\u064a\u0631\u060c \u0628\u0644 \u0647\u064a \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0641\u0639\u0627\u0644\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0644\u0645 \u064a\u0639\u062f \u0645\u0647\u0627\u0631\u0629 \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0636\u0631\u0648\u0631\u0629 \u0644\u0643\u0644 \u0645\u062d\u062a\u0631\u0641 \u064a\u0633\u0639\u0649 \u0644\u0625\u062b\u0628\u0627\u062a \u0642\u064a\u0645\u062a\u0647\u060c \u0648\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0628\u0646\u062c\u0627\u062d\u060c \u0648\u062a\u0633\u0631\u064a\u0639 \u0645\u0633\u0627\u0631\u0647 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0623\u064a \u0642\u0637\u0627\u0639 \u0643\u0627\u0646.<\/p>\n\n<h2>\u0645\u0627 \u0647\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0628\u0627\u0644\u0636\u0628\u0637\u061f<\/h2>\n<p>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0623\u0648 Key Performance Indicators (KPIs)\u060c \u0647\u064a \u0642\u064a\u0645 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062a\u064f\u0638\u0647\u0631 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0634\u0631\u0643\u0629 \u0645\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u0628\u0633\u0637\u060c \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0647\u0645 \u062d\u0642\u064b\u0627. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 &#8220;\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621&#8221; \u0648&#8221;\u0627\u0644\u0645\u0642\u064a\u0627\u0633&#8221; (Metric). \u0641\u0643\u0644 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0647\u0648 \u0645\u0642\u064a\u0627\u0633\u060c \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a. \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0623\u064a 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\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0641\u0625\u0646 \u0639\u062f\u062f \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0647\u0648 \u0645\u062c\u0631\u062f \u0645\u0642\u064a\u0627\u0633\u060c \u0628\u064a\u0646\u0645\u0627 &#8220;\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646&#8221; \u0647\u0648 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0644\u0623\u0646\u0647 \u064a\u0631\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u064a\u0646 \u0646\u0634\u0627\u0637 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0648\u0647\u0648 \u0627\u0644\u0628\u064a\u0639.<\/p>\n<blockquote><p>\n  <strong>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/strong> &#8220;\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0627\u0644\u0630\u064a \u0623\u0631\u0627\u0647 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0647\u0648 &#8220;\u0647\u0648\u0633 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633&#8221;. \u0627\u0644\u0641\u0631\u0642 \u062a\u062c\u0645\u0639 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u0648\u0646 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u064a\u0647\u0627 \u064a\u0642\u0648\u062f \u0627\u0644\u0633\u0641\u064a\u0646\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u0628\u0628 \u0631\u062f \u0641\u0639\u0644\u061b \u0625\u0630\u0627 \u0627\u0631\u062a\u0641\u0639 \u0623\u0648 \u0627\u0646\u062e\u0641\u0636\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062f\u0641\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0641\u0648\u0631\u064a. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0641\u0639\u0644 \u0630\u0644\u0643\u060c \u0641\u0647\u0648 \u0645\u062c\u0631\u062f \u0631\u0642\u0645 \u0641\u064a \u0644\u0648\u062d\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0632\u062f\u062d\u0645\u0629.&#8221;\n<\/p><\/blockquote>\n<p>\u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u062a\u062e\u064a\u0644 \u0623\u0646\u0643 \u0642\u0627\u0626\u062f \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a. \u0647\u062f\u0641\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20% \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645. \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633: \u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u0627\u0647\u0627 \u0643\u0644 \u0645\u0646\u062f\u0648\u0628\u060c \u0639\u062f\u062f \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u0631\u0633\u0644\u0629\u060c \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0644\u0645\u0629. \u0643\u0644 \u0647\u0630\u0647 &#8220;\u0645\u0642\u0627\u064a\u064a\u0633 \u0646\u0634\u0627\u0637&#8221;. \u0644\u0643\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0642\u062f \u062a\u0643\u0648\u0646:<\/p>\n<ul>\n<li><strong>\u0645\u062a\u0648\u0633\u0637 \u062d\u062c\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 (Average Deal Size):<\/strong> \u0647\u0644 \u0646\u0628\u064a\u0639 \u0635\u0641\u0642\u0627\u062a \u0623\u0643\u0628\u0631\u061f<\/li>\n<li><strong>\u0645\u0639\u062f\u0644 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a (Deal Close Rate):<\/strong> \u0645\u0627 \u0647\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0644\u064a\u0629\u061f<\/li>\n<li><strong>\u0637\u0648\u0644 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (Sales Cycle Length):<\/strong> \u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0646\u062d\u062a\u0627\u062c \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0634\u0631\u0627\u0621\u061f<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0625\u0630\u0627 \u062a\u0645\u0643\u0646\u062a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0623\u064a \u0645\u0646\u0647\u0627\u060c \u0641\u0633\u062a\u0642\u062a\u0631\u0628 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0647\u0630\u0627 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u0631\u0643 \u0627\u0644\u0625\u0628\u0631\u0629 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0648\u0627\u0644\u0641\u0631\u062f\u064a\u061f<\/h2>\n<p>\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062c\u0631\u062f\u0629 \u0625\u0644\u0649 \u062e\u0637\u0637 \u0639\u0645\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0642\u064a\u0627\u0633. \u0628\u062f\u0648\u0646\u0647\u0627\u060c \u062a\u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u0641\u0631\u0627\u063a\u060c \u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642. \u062a\u0648\u0641\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0625\u0637\u0627\u0631\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0644\u0646\u062c\u0627\u062d\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062e\u0644\u0642 \u062b\u0642\u0627\u0641\u0629 \u0639\u0645\u0644 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629.<\/p>\n<h3>1. \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062c\u0647\u0648\u062f \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Alignment)<\/h3>\n<p>\u062a\u0636\u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0646 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0628\u062a\u062f\u0626 \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u060c \u064a\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0633\u0627\u0647\u0645 \u0639\u0645\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u064a \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u0631\u0649. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0634\u0643\u0644 \u0647\u0631\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u062e\u062f\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u0642 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0642\u0633\u0627\u0645\u060c \u0648\u0627\u0644\u062a\u064a \u0628\u062f\u0648\u0631\u0647\u0627 \u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u062e\u0644\u0642 \u062e\u0637 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u064b\u0627 \u064a\u0631\u0628\u0637 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0628\u0627\u0644\u0631\u0624\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0640 <a href=\"https:\/\/jobsdz.com\/?p=28333\" target=\"_blank\" rel=\"noopener\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0647\u0646\u064a\u0629: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/a> \u064a\u0639\u0632\u0632 \u0645\u0646 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n<h3>2. \u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629 (Accountability and Ownership)<\/h3>\n<p>\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u0643\u0644 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a &#8220;\u0645\u0627\u0644\u0643&#8221; \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062a\u0628\u0639\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0632\u064a\u0644 \u0627\u0644\u063a\u0645\u0648\u0636 \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a. \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644 \u0645\u0633\u0623\u0644\u0629 \u0631\u0623\u064a\u060c \u0628\u0644 \u064a\u0635\u0628\u062d \u062d\u0642\u064a\u0642\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u0642\u0637 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u062f\u0644\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0623\u062e\u0630 \u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629. \u0641\u0647\u0645 \u064a\u0639\u0631\u0641\u0648\u0646 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u0647\u0648 \u0645\u062a\u0648\u0642\u0639 \u0645\u0646\u0647\u0645 \u0648\u0643\u064a\u0641 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0645.<\/p>\n<h3>3. \u062a\u0645\u0643\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data-Driven Decision Making)<\/h3>\n<p>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 &#8220;\u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u063a\u0631\u064a\u0632\u064a&#8221; \u0623\u0648 &#8220;\u0645\u0627 \u0641\u0639\u0644\u0646\u0627\u0647 \u062f\u0627\u0626\u0645\u064b\u0627&#8221;\u060c \u062a\u0648\u0641\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u0633\u0627\u0633\u064b\u0627 \u0645\u0648\u0636\u0648\u0639\u064a\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0633\u062a\u062b\u0645\u0631 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0645 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f \u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0624\u0634\u0631 &#8220;\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; (Customer Acquisition Cost) \u0644\u0643\u0644 \u0642\u0646\u0627\u0629. \u0647\u0644 \u064a\u062c\u0628 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u062d\u0644\u0644 \u0645\u0624\u0634\u0631 &#8220;\u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u062d\u0644 \u0627\u0644\u0634\u0643\u0648\u0649&#8221;. \u0643\u0645\u0627 \u062a\u0624\u0643\u062f \u0645\u0624\u0633\u0633\u0627\u062a \u0645\u062b\u0644 Gartner\u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u062b\u0642\u0627\u0641\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0641\u0648\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627.<\/p>\n<h3>4. \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0645\u0628\u0643\u0631\u0627\u064b (Progress Tracking and Early Warning)<\/h3>\n<p>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0639\u0645\u0644 \u0643\u0646\u0638\u0627\u0645 \u0625\u0646\u0630\u0627\u0631 \u0645\u0628\u0643\u0631. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 (\u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627\u060c \u0634\u0647\u0631\u064a\u064b\u0627)\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u0642 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0634\u0627\u0643\u0644 \u0643\u0628\u064a\u0631\u0629. \u0625\u0630\u0627 \u0628\u062f\u0623 \u0645\u0624\u0634\u0631 &#8220;\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; (Customer Satisfaction Score) \u0641\u064a \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u0633\u0628\u0628 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0641\u0648\u0631\u064a\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u062d\u062a\u0649 \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629 \u0628\u0634\u0643\u0644 \u062c\u0645\u0627\u0639\u064a.<\/p>\n<h2>\u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKRs)<\/h2>\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0630\u0643\u0631 \u0645\u0635\u0637\u0644\u062d &#8220;\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629&#8221; (Objectives and Key Results &#8211; OKRs) \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0628\u0628 \u0627\u0631\u062a\u0628\u0627\u0643\u064b\u0627. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0643\u0644\u0627\u0647\u0645\u0627 \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0645\u0627 \u064a\u062e\u062f\u0645\u0627\u0646 \u0623\u063a\u0631\u0627\u0636\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0644\u064a\u0644\u0627\u064b. \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 &#8220;\u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u0644&#8221; \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0625\u0637\u0627\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 &#8220;\u0637\u0645\u0648\u062d\u0629&#8221; \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627. \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<blockquote><p>\n  <strong>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/strong> &#8220;\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0649 \u0625\u0637\u0627\u0631 OKR \u062a\u0641\u0634\u0644 \u0644\u064a\u0633 \u0644\u0623\u0646 \u0627\u0644\u0625\u0637\u0627\u0631 \u0633\u064a\u0626\u060c \u0628\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u062a\u062e\u0644\u0649 \u0639\u0646 \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0627\u0644\u0640 OKRs \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062f\u0641\u0639 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 KPIs \u062a\u0636\u0645\u0646 \u0623\u0646 &#8220;\u0627\u0644\u0639\u0645\u0644 \u0643\u0627\u0644\u0645\u0639\u062a\u0627\u062f&#8221; \u064a\u0633\u064a\u0631 \u0628\u0633\u0644\u0627\u0633\u0629. \u062a\u062c\u0627\u0647\u0644 \u0623\u062d\u062f\u0647\u0645\u0627 \u0644\u0635\u0627\u0644\u062d \u0627\u0644\u0622\u062e\u0631 \u064a\u0634\u0628\u0647 \u0642\u064a\u0627\u062f\u0629 \u0633\u064a\u0627\u0631\u0629 \u0633\u0628\u0627\u0642 \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0639\u062f\u0627\u062f \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u062a\u062c\u0627\u0647\u0644 \u0645\u0624\u0634\u0631 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0631\u0643.&#8221;\n<\/p><\/blockquote>\n<p>\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646:<\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead style=\"background-color:#f2f2f2;\">\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: right;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKRs)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0642\u064a\u0627\u0633 &#8220;\u0635\u062d\u0629&#8221; \u0623\u0648 \u0623\u062f\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0623\u0648 \u0646\u0634\u0627\u0637 \u0645\u0633\u062a\u0645\u0631. \u0647\u064a \u0623\u0634\u0628\u0647 \u0628\u0644\u0648\u062d\u0629 \u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0629.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0647\u064a \u0623\u0634\u0628\u0647 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0629 (GPS) \u0644\u0648\u062c\u0647\u0629 \u062c\u062f\u064a\u062f\u0629.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0623\u0648 \u0645\u062e\u0631\u062c\u0627\u062a (Lagging Indicators) \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0623\u0648 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u0632\u064a\u062c \u0645\u0646 \u0647\u062f\u0641 \u0646\u0648\u0639\u064a (Objective) \u0648\u0646\u062a\u0627\u0626\u062c \u0643\u0645\u064a\u0629 (Key Results) \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0627\u0626\u062f\u0629 (Leading Indicators).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u064a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u063a\u064a\u0631 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u062f\u0627\u0645\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062b\u0627\u0628\u062a\u0629.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627\u060c \u0639\u0627\u062f\u0629\u064b \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 (\u0631\u0628\u0639 \u0633\u0646\u0648\u064a). \u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0643\u0644 \u062f\u0648\u0631\u0629.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0636\u0645\u0646 \u0646\u0637\u0627\u0642 \u0645\u0642\u0628\u0648\u0644 (\u0645\u062b\u0627\u0644: \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0648\u0642\u062a \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062e\u0627\u062f\u0645 \u0628\u0646\u0633\u0628\u0629 99.9%).<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062f\u0641\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0631\u0627\u062d\u0629. \u062a\u062d\u0642\u064a\u0642 70-80% \u0645\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u0639\u062a\u0628\u0631 \u0646\u062c\u0627\u062d\u064b\u0627.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a:<\/strong> \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (MRR) \u0625\u0644\u0649 100,000 \u062f\u0648\u0644\u0627\u0631.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0646\u0627 \u0627\u0644\u062c\u062f\u064a\u062f \u0628\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 1:<\/strong> \u062a\u062d\u0642\u064a\u0642 1,000 \u062a\u0633\u062c\u064a\u0644 \u0645\u0628\u0643\u0631 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 2:<\/strong> \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0641\u064a 5 \u0645\u062c\u0644\u0627\u062a \u062a\u0642\u0646\u064a\u0629 \u0643\u0628\u0631\u0649.<br \/><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 3:<\/strong> \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0639\u062f\u0644 \u062a\u0641\u0639\u064a\u0644 (Activation Rate) \u0628\u0646\u0633\u0628\u0629 40% \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0623\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0627\u062b\u0646\u064a\u0646. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0647\u062f\u0641 \u0637\u0645\u0648\u062d \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 OKR. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 &#8220;\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; \u062b\u0627\u0628\u062a\u064b\u0627 \u0639\u0646\u062f 85%\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 (Objective) \u0644\u0640 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a&#8221; \u0645\u0639 \u0646\u062a\u064a\u062c\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 (Key Result) \u062a\u062a\u0645\u062b\u0644 \u0641\u064a &#8220;\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 85% \u0625\u0644\u0649 92% \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0642\u0627\u062f\u0645&#8221;.<\/p>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 (The SMART KPI Blueprint)<\/h2>\n<p>\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0639\u0645\u0644\u064a\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0639\u0644\u0645 \u0648\u0641\u0646 \u064a\u062a\u0637\u0644\u0628 \u062a\u0641\u0643\u064a\u0631\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629. \u0627\u062a\u0628\u0627\u0639 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0646\u0638\u0645 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629. \u0625\u0646 \u0625\u0637\u0627\u0631 &#8220;SMART&#8221; \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0647\u0631\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0627\u0628\u062f\u0623 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Start with Strategy)<\/h3>\n<p>\u0642\u0628\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0623\u064a \u0631\u0642\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u0623\u0644: &#8220;\u0645\u0627 \u0627\u0644\u0630\u064a \u0646\u062d\u0627\u0648\u0644 \u062a\u062d\u0642\u064a\u0642\u0647 \u0643\u0645\u0646\u0638\u0645\u0629\u061f&#8221;. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0645\u062a\u062f\u0627\u062f\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0647\u0648 &#8220;\u0623\u0646 \u0646\u0643\u0648\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221;\u060c \u0641\u0625\u0646 \u0645\u0624\u0634\u0631\u0627\u062a\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0643\u0633 \u0630\u0644\u0643 (\u0645\u062b\u0644: \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c NPS\u060c \u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0639\u062f\u0644 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0646 \u0623\u0648\u0644 \u0627\u062a\u0635\u0627\u0644). \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0631\u0628\u0637 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0645\u0642\u062a\u0631\u062d \u0628\u0647\u062f\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0636\u062d\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0647 \u0644\u064a\u0633 &#8220;\u0631\u0626\u064a\u0633\u064a\u064b\u0627&#8221;.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 SMART \u0639\u0644\u0649 \u0643\u0644 \u0645\u0624\u0634\u0631<\/h3>\n<p>\u0643\u0644 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u062a\u0627\u0632 \u0627\u062e\u062a\u0628\u0627\u0631 SMART \u0644\u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u062a\u0647:<\/p>\n<ul>\n<li><strong>\u0645\u062d\u062f\u062f (Specific):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0634\u0631 \u0648\u0627\u0636\u062d\u064b\u0627 \u0648\u063a\u064a\u0631 \u063a\u0627\u0645\u0636. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;\u060c \u0627\u0633\u062a\u062e\u062f\u0645 &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629&#8221;.<\/li>\n<li><strong>\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 (Measurable):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0637\u0631\u064a\u0642\u0629 \u0643\u0645\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0624\u0634\u0631. \u0643\u064a\u0641 \u0633\u062a\u0639\u0631\u0641 \u0623\u0646\u0643 \u062d\u0642\u0642\u062a\u0647\u061f &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 25%&#8221;.<\/li>\n<li><strong>\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (Achievable):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0637\u0645\u0648\u062d\u064b\u0627 \u0648\u0644\u0643\u0646\u0647 \u0648\u0627\u0642\u0639\u064a. \u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 500% \u0641\u064a \u0634\u0647\u0631 \u0648\u0627\u062d\u062f \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u062d\u0628\u0637\u064b\u0627 \u0648\u063a\u064a\u0631 \u0648\u0627\u0642\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0639\u0643\u0633\u064a\u0629.<\/li>\n<li><strong>\u0630\u0648 \u0635\u0644\u0629 (Relevant):<\/strong> \u0647\u0644 \u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u0647\u0645 \u062d\u0642\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649\u061f \u0647\u0644 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0642\u0633\u0645 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629\u061f<\/li>\n<li><strong>\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u064b\u0627 (Time-bound):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0648\u0627\u0636\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641. &#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 25% \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0646 \u0627\u0644\u0639\u0627\u0645&#8221;.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a (Leading vs. Lagging)<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0632\u064a\u062c \u0645\u0646 \u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 (Lagging Indicators):<\/strong> \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0625\u0646\u0647\u0627 \u0633\u0647\u0644\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 (\u0645\u062b\u0644: \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0645\u0627\u0636\u064a). \u0625\u0646\u0647\u0627 \u062a\u062e\u0628\u0631\u0643 \u0628\u0645\u0627 \u062d\u062f\u062b \u0628\u0627\u0644\u0641\u0639\u0644.<\/li>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 (Leading Indicators):<\/strong> \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 &#8220;\u062a\u0642\u0648\u062f&#8221; \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629. \u0647\u064a \u0623\u0643\u062b\u0631 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 (\u0645\u062b\u0644: \u0639\u062f\u062f \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0639\u062f\u062f \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062f\u0648\u0646\u0629). \u0625\u0646\u0647\u0627 \u062a\u062a\u0646\u0628\u0623 \u0628\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a.<\/li>\n<\/ul>\n<p>\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629&#8221; (\u0645\u0624\u0634\u0631 \u0645\u062a\u0623\u062e\u0631) \u0642\u062f \u0644\u0627 \u064a\u062f\u0631\u0643 \u0648\u062c\u0648\u062f \u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0627 \u0628\u0639\u062f \u0641\u0648\u0627\u062a \u0627\u0644\u0623\u0648\u0627\u0646. \u0644\u0643\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u064a\u062a\u062a\u0628\u0639\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 &#8220;\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221; (\u0645\u0624\u0634\u0631 \u0631\u0627\u0626\u062f)\u060c \u0641\u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0625\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639<\/h3>\n<p>\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062a\u0628\u0639\u0647 \u0628\u062f\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629. \u0644\u0643\u0644 \u0645\u0624\u0634\u0631 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062f\u0647\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u062b\u0642 \u0628\u0648\u0636\u0648\u062d:<\/p>\n<ul>\n<li><strong>\u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u0645\u0646 \u0623\u064a\u0646 \u0633\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629\u061f (\u0645\u062b\u0627\u0644: Google Analytics, Salesforce, \u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a ERP).<\/li>\n<li><strong>\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u062a\u0642\u0631\u064a\u0631:<\/strong> \u0643\u0645 \u0645\u0631\u0629 \u0633\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062b \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631\u061f (\u064a\u0648\u0645\u064a\u060c \u0623\u0633\u0628\u0648\u0639\u064a\u060c \u0634\u0647\u0631\u064a).<\/li>\n<li><strong>\u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0633\u0624\u0648\u0644:<\/strong> \u0645\u0646 \u0647\u0648 &#8220;\u0645\u0627\u0644\u0643&#8221; \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062f\u0642\u062a\u0647 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u061f<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (Dashboards) \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0645\u062b\u0644 Google Data Studio \u0623\u0648 Tableau \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0645 \u0644\u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/h3>\n<p>\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u064a\u062a\u0645 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u062c\u0628 \u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0646\u064a\u064a\u0646 \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u064a\u0639 \u0645\u0627 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647 \u0648\u0644\u0645\u0627\u0630\u0627. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0642\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0646\u062a\u0638\u0645\u0629 (\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0623\u0648 \u0634\u0647\u0631\u064a\u0629) \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0644\u064a\u0633\u062a \u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0644\u0648\u0645\u060c \u0628\u0644 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644\u060c \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629. \u0625\u0646 <a href=\"https:\/\/jobsdz.com\/?p=28286\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u0630\u0627\u062a\u064a: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643<\/a> \u0647\u0648 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0643\u0644 \u0641\u0631\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u0627\u0647\u0645\u062a\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a.<\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u062a\u0643\u064a\u064a\u0641 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0639 \u062a\u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642. \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u062d\u0627\u0633\u0645\u064b\u0627 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u064a\u0648\u0645.<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0639\u0646\u062f \u0648\u0636\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n<p>\u062d\u062a\u0649 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u0648\u0627\u064a\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u062d\u0631\u0641 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0646 \u0645\u0633\u0627\u0631\u0647\u0627. \u0627\u0644\u0648\u0642\u0648\u0639 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u062e\u0627\u062e \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0648\u0644 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0646\u0645\u0648 \u0625\u0644\u0649 \u0645\u0635\u062f\u0631 \u0625\u062d\u0628\u0627\u0637 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627 \u0645\u0639\u0646\u0649 \u0644\u0647\u0627. \u0643\u0646 \u0645\u062a\u064a\u0642\u0638\u064b\u0627 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062f\u064a\u0643 \u064a\u062e\u062f\u0645 \u063a\u0631\u0636\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<blockquote><p>\n  <strong>\u062a\u062d\u0630\u064a\u0631:<\/strong> &#8220;\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u064a\u0626\u0629 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. \u0641\u0647\u064a \u062a\u062e\u0644\u0642 \u0648\u0647\u0645\u064b\u0627 \u0628\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u0648\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u0627\u0637\u0626. \u0625\u0646\u0647\u0627 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 &#8216;\u0627\u0644\u0644\u0639\u0628 \u0628\u0627\u0644\u0646\u0638\u0627\u0645&#8217; \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629.&#8221; &#8211; \u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0645\u0646\u0633\u0648\u0628 \u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a Harvard Business Review.\n<\/p><\/blockquote>\n<h3>1. \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a (KPI Overload)<\/h3>\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0643\u0644 \u0634\u064a\u0621 \u0645\u0647\u0645\u064b\u0627\u060c \u0644\u0627 \u0634\u064a\u0621 \u064a\u0643\u0648\u0646 \u0645\u0647\u0645\u064b\u0627. \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062a\u0628\u0639 20-30 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u062d\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0631\u0624\u064a\u0629. \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 3-5 \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u0642\u064b\u0627 \u0644\u0643\u0644 \u0642\u0633\u0645 \u0623\u0648 \u0641\u0631\u064a\u0642. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0625\u0630\u0627 \u062a\u062d\u0633\u0646\u062a\u060c \u0641\u0625\u0646\u0647\u0627 \u0633\u062a\u062d\u062f\u062b \u0623\u0643\u0628\u0631 \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<h3>2. \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 (Vanity Metrics)<\/h3>\n<p>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 \u0647\u064a \u0623\u0631\u0642\u0627\u0645 \u062a\u0628\u062f\u0648 \u0631\u0627\u0626\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644. \u0623\u0645\u062b\u0644\u0629: \u0639\u062f\u062f \u0645\u062a\u0627\u0628\u0639\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0631\u0627\u0626\u0639 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0644\u064a\u0648\u0646 \u0645\u062a\u0627\u0628\u0639\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0623\u064a \u0645\u0646\u0647\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0647\u0627\u062f\u0641\u060c \u0641\u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647. \u0631\u0643\u0632 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 (Actionable Metrics) \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0648 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0645\u062b\u0644 &#8220;\u0645\u0639\u062f\u0644 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644&#8221; (Customer Lifetime Value).<\/p>\n<h3>3. \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0627<\/h3>\n<p>\u0645\u0646 \u0627\u0644\u0645\u062d\u0628\u0637 \u0644\u0644\u063a\u0627\u064a\u0629 \u0623\u0646 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0633 \u0644\u062f\u064a\u0643 \u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u062d\u0627\u0633\u0628\u0629 \u0641\u0631\u064a\u0642 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 &#8220;\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629&#8221; \u0648\u062d\u062f\u0647\u0627 \u0623\u0645\u0631 \u063a\u064a\u0631 \u0639\u0627\u062f\u0644\u060c \u0644\u0623\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0626\u0647\u0645 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0645\u062b\u0644 &#8220;\u0648\u0642\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642&#8221;\u060c &#8220;\u0639\u062f\u062f \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0643\u0644 \u0625\u0635\u062f\u0627\u0631&#8221;\u060c \u0623\u0648 &#8220;\u0645\u0639\u062f\u0644 \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629&#8221;.<\/p>\n<h3>4. \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0633\u064a\u0627\u0642 (The &#8220;Why&#8221; Behind the Number)<\/h3>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u062d\u062f\u0647\u0627 \u0644\u0627 \u062a\u062d\u0643\u064a \u0627\u0644\u0642\u0635\u0629 \u0643\u0627\u0645\u0644\u0629. \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 10% \u0647\u0630\u0627 \u0627\u0644\u0634\u0647\u0631 &#8211; \u0647\u0644 \u0647\u0630\u0627 \u0633\u064a\u0621\u061f \u0631\u0628\u0645\u0627 \u0644\u0627\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0645\u0627\u0636\u064a \u064a\u062a\u0636\u0645\u0646 \u0645\u0648\u0633\u0645 \u0623\u0639\u064a\u0627\u062f \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u064b\u0627. \u0627\u0631\u062a\u0641\u0639 \u0639\u062f\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 &#8211; \u0647\u0644 \u0647\u0630\u0627 \u062c\u064a\u062f\u061f \u0631\u0628\u0645\u0627 \u0644\u0627\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0646 \u0628\u0644\u062f \u0644\u0627 \u062a\u0628\u064a\u0639 \u0641\u064a\u0647 \u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0633\u064a\u0627\u0642\u0647\u0627: \u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0645\u062b\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646). \u0643\u0645\u0627 \u0623\u0646 \u0645\u0647\u0627\u0631\u0627\u062a <a href=\"https:\/\/jobsdz.com\/?p=28074\" target=\"_blank\" rel=\"noopener\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0646\u062c\u0627\u062d<\/a> \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 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\u0646\u062a\u0639\u0644\u0645\u0647 \u0645\u0646 \u0647\u0630\u0627\u061f \u0645\u0627 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062e\u0627\u0637\u0626\u0629\u061f \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u062d\u0633\u064a\u0646 \u0646\u0647\u062c\u0646\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0642\u0628\u0644\u061f&#8221;. \u0647\u0630\u0627 \u064a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062a\u062f\u0642\u064a\u0642 \u0633\u0644\u0628\u064a \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<h2>\u062e\u0627\u062a\u0645\u0629: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0643\u0631\u062d\u0644\u0629 \u0648\u0644\u064a\u0633\u062a \u0648\u062c\u0647\u0629<\/h2>\n<p>\u0625\u0646 \u0625\u062a\u0642\u0627\u0646 \u0641\u0646 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target=\"_blank\" rel=\"noopener\">\u0645\u062f\u0648\u0646\u0629 jobsdz<\/a>. \u0648\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 <a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\" target=\"_blank\" rel=\"noopener\">\u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a> \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u062a\u0643\u0648\u0646 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li>Gartner, Inc. &#8211; &#8220;Performance Management&#8221; Research and Reports.<\/li>\n<li>Harvard Business Review &#8211; &#8220;The Balanced Scorecard\u2014Measures that Drive Performance&#8221; by Robert S. Kaplan and David P. Norton.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u0645\u0647\u0646\u064a. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062d\u062c\u0627\u0645\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 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