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\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a (Corporate Innovation Management) \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627\u060c \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0647\u062f\u0641 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u062a\u062a\u062c\u0627\u0648\u0632 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u062c\u0631\u062f \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629\u061b \u0625\u0646\u0647\u0627 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u0634\u0645\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0647\u064a\u0627\u0643\u0644\u060c \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0628\u064a\u0646 \u0627\u0644\u062d\u064a\u0646 \u0648\u0627\u0644\u0622\u062e\u0631\u060c \u0628\u0644 \u0628\u0646\u0627\u0621 \u0642\u062f\u0631\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0645\u062a\u062c\u062f\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a\u0647 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u062a\u063a\u064a\u0631\u0627\u062a\u0647.<\/p>\n
\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a “\u0627\u0644\u0645\u062d\u0631\u0643” \u0627\u0644\u0630\u064a \u064a\u062d\u0648\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062e\u0627\u0645 \u0625\u0644\u0649 \u0648\u0627\u0642\u0639 \u062a\u062c\u0627\u0631\u064a \u0646\u0627\u062c\u062d. \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647\u0647\u0627 \u0628\u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0639\u0635\u0628\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0630\u064a \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 – \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a – \u0644\u0636\u0645\u0627\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0628\u0633\u0644\u0627\u0633\u0629 \u0648\u062a\u0646\u0627\u063a\u0645. \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0647\u0627\u0645\u0627\u064b \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0648\u062c\u0647\u060c \u0645\u0646\u0647\u0627:<\/p>\n
\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0627. \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 (Invention) \u0647\u0648 \u062e\u0644\u0642 \u0641\u0643\u0631\u0629 \u0623\u0648 \u062c\u0647\u0627\u0632 \u062c\u062f\u064a\u062f \u062a\u0645\u0627\u0645\u064b\u0627\u060c \u0648\u0644\u0643\u0646\u0647 \u0642\u062f \u0644\u0627 \u064a\u062d\u0645\u0644 \u0642\u064a\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629. \u0623\u0645\u0627 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 (Continuous Improvement)\u060c \u0623\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 “\u0643\u0627\u064a\u0632\u0646” \u0641\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629\u060c \u0641\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0648\u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 (Innovation) \u0647\u0648 \u0627\u0644\u062c\u0633\u0631 \u0627\u0644\u0630\u064a \u064a\u0631\u0628\u0637 \u0628\u064a\u0646\u0647\u0645\u0627\u061b \u0625\u0646\u0647 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u0648 \u0627\u062e\u062a\u0631\u0627\u0639 + \u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d. \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u064a\u062c\u0639\u0644\u0643 \u0623\u0641\u0636\u0644 \u0641\u064a\u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u064a\u0636\u0645\u0646 \u0623\u0646\u0643 \u0633\u062a\u0643\u0648\u0646 \u0645\u0648\u062c\u0648\u062f\u064b\u0627 \u0648\u0630\u0627 \u0635\u0644\u0629 \u0641\u064a \u0627\u0644\u063a\u062f.<\/p>\n
\n\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u064a\u0633 \u062d\u0643\u0631\u0627\u064b \u0639\u0644\u0649 \u0642\u0633\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 (R&D). \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0645\u0646 \u0645\u0624\u0633\u0633\u0629 PwC\u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0628\u062a\u0643\u0627\u0631\u064b\u0627 \u062a\u062f\u0645\u062c \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0623\u0639\u0645\u0627\u0644\u0647\u0627. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0647\u064a \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a (Ecosystem) \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0641\u0636\u0648\u0644\u060c \u0648\u064a\u062d\u062a\u0641\u064a \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0648\u064a\u062a\u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0645\u062d\u0633\u0648\u0628 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0644\u0645.<\/p>\n<\/blockquote>\n
\u0644\u0645\u0627\u0630\u0627 \u0623\u0635\u0628\u062d\u062a \u0648\u0638\u0627\u0626\u0641 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u062d\u064a\u0648\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u061f<\/h2>\n
\u0641\u064a \u0639\u0635\u0631 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u0642\u0644\u0628 \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u063a\u0645\u0648\u0636 (VUCA World)\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0636\u064a \u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a \u0627\u0644\u0641\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0643\u0627\u0641\u062d \u0644\u0644\u062d\u0627\u0642 \u0628\u0627\u0644\u0631\u0643\u0628. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u062c\u0630\u0631\u064a \u062c\u0639\u0644 \u0645\u0646 \u0648\u0638\u0627\u0626\u0641 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0643\u0648\u0646\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647 \u0644\u0623\u064a \u0645\u0624\u0633\u0633\u0629 \u062a\u0637\u0645\u062d \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n
\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u064a\u0629 (Market Disruption)<\/h3>\n
\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0633\u0648\u0642\u064a\u060c \u0627\u0644\u0630\u064a \u062a\u0642\u0648\u062f\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0635\u0646\u0627\u0639\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0641\u064a \u063a\u0636\u0648\u0646 \u0633\u0646\u0648\u0627\u062a \u0642\u0644\u064a\u0644\u0629. \u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Netflix (\u0627\u0644\u062a\u064a \u0623\u062d\u062f\u062b\u062a \u0627\u0636\u0637\u0631\u0627\u0628\u0627\u064b \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u062a\u0623\u062c\u064a\u0631 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u062b\u0645 \u0627\u0644\u0628\u062b \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a) \u0648 Uber (\u0627\u0644\u062a\u064a \u063a\u064a\u0631\u062a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0646\u0642\u0644 \u0627\u0644\u062d\u0636\u0631\u064a) \u0647\u064a \u0623\u0645\u062b\u0644\u0629 \u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629. \u0648\u0638\u064a\u0641\u0629 \u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 “\u0631\u0627\u062f\u0627\u0631” \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u064a\u0633\u062a\u0634\u0639\u0631 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0628\u062d \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062c\u0645\u064a\u0639. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 “\u062a\u0639\u0637\u064a\u0644 \u0646\u0641\u0633\u0647\u0627” \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u064a\u062a\u0645 \u062a\u0639\u0637\u064a\u0644\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n
\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/h3>\n
\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629\u060c \u062d\u064a\u062b \u062a\u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u0648 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0646\u0641\u0633\u0647\u060c \u0628\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0623\u062a\u064a \u0645\u0646:<\/p>\n
\n
- \u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 (Business Model Innovation):<\/b> \u0645\u062b\u0644 \u0627\u0646\u062a\u0642\u0627\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0645\u0646 \u0628\u064a\u0639 \u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 (SaaS).<\/li>\n
- \u0627\u0628\u062a\u0643\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Innovation):<\/b> \u0645\u062b\u0644 \u0645\u0627 \u0641\u0639\u0644\u062a\u0647 Apple \u0641\u064a \u0645\u062a\u0627\u062c\u0631\u0647\u0627\u060c \u0645\u062d\u0648\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/li>\n
- \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (Process Innovation):<\/b> \u0645\u062b\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Amazon \u0644\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a\u0647\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u0633\u0631\u0639\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0633\u0644\u064a\u0645.<\/li>\n<\/ul>\n
\u0641\u0631\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0646 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u0628\u0631\u0632 \u0648\u062a\u062a\u0641\u0648\u0642.<\/p>\n
\u062c\u0630\u0628 \u0648\u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0647\u0628<\/h3>\n
\u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0644\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0641\u0642\u0637 \u0639\u0646 \u0631\u0627\u062a\u0628 \u062c\u064a\u062f\u061b \u0625\u0646\u0647\u0645 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0647\u062f\u0641\u060c \u0648\u062a\u0623\u062b\u064a\u0631\u060c \u0648\u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0646\u0645\u0648. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u062b\u0642\u0627\u0641\u0629 \u0627\u0628\u062a\u0643\u0627\u0631 \u0642\u0648\u064a\u0629 \u0648\u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u062a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0642\u0648\u0644. \u0625\u0646 \u0648\u062c\u0648\u062f \u0642\u0633\u0645 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u064a\u0631\u0633\u0644 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0644\u062a\u0632\u0645\u0629 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0642\u062f\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0645\u062d\u0641\u0632\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0623\u0646\u0647\u0645 \u062c\u0632\u0621 \u0645\u0646 \u0634\u064a\u0621 \u0623\u0643\u0628\u0631.<\/p>\n
\n\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/b> \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 Innosight\u060c \u0641\u0625\u0646 \u0645\u062a\u0648\u0633\u0637 \u0639\u0645\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u0645\u0624\u0634\u0631 S&P 500 \u0642\u062f \u0627\u0646\u062e\u0641\u0636 \u0645\u0646 61 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0639\u0627\u0645 1958 \u0625\u0644\u0649 \u0623\u0642\u0644 \u0645\u0646 18 \u0639\u0627\u0645\u064b\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0646\u062e\u0641\u0636 \u0623\u0643\u062b\u0631. \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u061f \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u0645 \u064a\u0639\u062f \u0631\u0641\u0627\u0647\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0645\u0633\u0623\u0644\u0629 \u0628\u0642\u0627\u0621.<\/p>\n<\/blockquote>\n
\u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/h2>\n
\u064a\u062a\u0643\u0648\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0645\u0639\u064b\u0627 \u0643\u0641\u0631\u064a\u0642 \u0645\u062a\u0643\u0627\u0645\u0644. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0645\u0646 \u0634\u0631\u0643\u0629 \u0644\u0623\u062e\u0631\u0649\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0638\u0644 \u0645\u062a\u0634\u0627\u0628\u0647\u0629. \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0648\u0637\u0645\u0648\u062d\u0627\u062a\u0643 \u062f\u0627\u062e\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a.<\/p>\n
\u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 (Innovation Manager)<\/h3>\n
\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 “\u0642\u0627\u0626\u062f \u0627\u0644\u0623\u0648\u0631\u0643\u0633\u062a\u0631\u0627” \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0645\u0646 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639. \u0645\u0647\u0627\u0645\u0647 \u062a\u0634\u0645\u0644 \u062a\u0633\u0647\u064a\u0644 \u0648\u0631\u0634 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0623\u0641\u0643\u0627\u0631\u060c \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631 (Innovation KPIs). \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0645\u0632\u064a\u062c\u064b\u0627 \u0641\u0631\u064a\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0627\u0644 \u0645\u0639 \u062c\u0645\u064a\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n
\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 (Innovation Strategist)<\/h3>\n
\u064a\u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u0645\u0647\u0645\u062a\u0647 \u0647\u064a \u0631\u0628\u0637 \u0623\u062c\u0646\u062f\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f “\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u062b” (Search Fields) \u0623\u0648 “\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0646\u0645\u0648” (Growth Platforms) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627. \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0648\u062b\u064a\u0642 \u0645\u0639 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/a>.<\/p>\n
\u0645\u062d\u0644\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 (Innovation Analyst)<\/h3>\n
\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0645\u062d\u0644\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062f\u0639\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0642\u062f \u064a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0644\u0634\u0631\u0627\u0643\u0629 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Business Cases) \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0645\u062d\u0644\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0625\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n
\u0645\u062f\u064a\u0631 \u062d\u0627\u0636\u0646\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (Venture Builder \/ Intrapreneurship Manager)<\/h3>\n
\u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u0639\u0644\u0649 \u0631\u0639\u0627\u064a\u0629 \u0648\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0648\u0627\u0639\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0645\u0627 \u0644\u0648 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0645\u0633\u062a\u0642\u0644\u0629. \u064a\u0642\u0648\u0645 \u0645\u062f\u064a\u0631 \u062d\u0627\u0636\u0646\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u062a\u0648\u062c\u064a\u0647 “\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646” (Intrapreneurs)\u060c \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u0627\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u0648\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0645\u0627\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0645\u060c \u0648\u0625\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0639\u0631\u0636 \u0645\u0634\u0627\u0631\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0645\u0648\u064a\u0644 \u0625\u0636\u0627\u0641\u064a. \u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u064a\u062a\u0637\u0644\u0628 \u0639\u0642\u0644\u064a\u0629 \u0631\u064a\u0627\u062f\u064a\u0629 \u0648\u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0645\u062b\u0644 Lean Startup.<\/p>\n
\n\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0635\u063a\u0631 \u062d\u062c\u0645\u064b\u0627 \u0623\u0648 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0628\u062f\u0623\u062a \u0644\u0644\u062a\u0648 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u0631. \u0642\u062f \u062a\u062c\u062f “\u0645\u062f\u064a\u0631 \u0627\u0628\u062a\u0643\u0627\u0631” \u064a\u0642\u0648\u0645 \u0628\u0645\u0647\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u0645\u062d\u0644\u0644 \u0641\u064a \u0622\u0646 \u0648\u0627\u062d\u062f. \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0631\u062a\u062f\u0627\u0621 “\u0642\u0628\u0639\u0627\u062a” \u0645\u062a\u0639\u062f\u062f\u0629. \u0645\u0639 \u0646\u0636\u0648\u062c \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062a\u0628\u062f\u0623 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u0635 \u0648\u0627\u0644\u062a\u0628\u0644\u0648\u0631 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631.<\/p>\n<\/blockquote>\n
\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/h2>\n
\u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 \u0645\u0632\u064a\u062c \u0645\u062a\u0648\u0627\u0632\u0646 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u0644\u0628\u0629 \u0648\u0627\u0644\u0646\u0627\u0639\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u063a\u0645\u0648\u0636 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a. \u062a\u0637\u0648\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u0643 \u0627\u0644\u0645\u0647\u0646\u064a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644.<\/p>\n
\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u0644\u0628\u0629 (Hard Skills)<\/h3>\n
\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/p>\n
\n
- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Analysis):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u0648\u062a\u0641\u0633\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a.<\/li>\n
- \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 (Project Management):<\/strong> \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0645\u062b\u0644 Agile \u0648 Scrum \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/li>\n
- \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a (Design Thinking):<\/strong> \u0641\u0647\u0645 \u0648\u062a\u0637\u0628\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629.<\/li>\n
- \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Financial Modeling):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0645\u0627\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li>\n
- \u0641\u0647\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0646\u0627\u0634\u0626\u0629:<\/strong> \u0645\u0639\u0631\u0641\u0629 \u0639\u0645\u0644\u064a\u0629 \u0628\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0627\u0644\u0628\u0644\u0648\u0643 \u062a\u0634\u064a\u0646\u060c \u0648\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621\u060c \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/li>\n<\/ul>\n
\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u0639\u0645\u0629 (Soft Skills)<\/h3>\n
\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/p>\n
\n
- \u0627\u0644\u0641\u0636\u0648\u0644 \u0627\u0644\u0634\u062f\u064a\u062f (Deep Curiosity):<\/strong> \u0631\u063a\u0628\u0629 \u062f\u0627\u0626\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u0645\u060c \u0648\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0648\u062a\u062d\u062f\u064a \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0631\u0627\u0647\u0646. \u0627\u0644\u0641\u0636\u0648\u0644 \u0647\u0648 \u0648\u0642\u0648\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/li>\n
- \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 (Cognitive Flexibility):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u063a\u064a\u064a\u0631 \u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u060c \u0648\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0645\u0646 \u0632\u0648\u0627\u064a\u0627 \u0645\u062a\u0639\u062f\u062f\u0629.<\/li>\n
- \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648\u0627\u0644\u0625\u0642\u0646\u0627\u0639 (Influence & Persuasion):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062d\u0634\u062f \u0627\u0644\u062f\u0639\u0645 \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u062d\u062a\u0649 \u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0631\u0633\u0645\u064a\u0629.<\/li>\n
- \u0627\u0644\u062a\u0639\u0627\u0637\u0641 (Empathy):<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0634\u0643\u0644 \u0639\u0645\u064a\u0642\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u062a\u0637\u0648\u064a\u0631 \u062d\u0644\u0648\u0644 \u0630\u0627\u062a \u0645\u0639\u0646\u0649.<\/li>\n
- \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0641\u0642\u0637 \u0628\u0625\u064a\u062c\u0627\u062f \u062d\u0644\u0648\u0644\u060c \u0628\u0644 \u0628\u0625\u062a\u0642\u0627\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0629 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629<\/a>\u060c \u0648\u0647\u064a \u0642\u062f\u0631\u0629 \u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0625\u0644\u0649 \u0641\u0631\u0635.<\/li>\n<\/ul>\n
\n\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u063a\u0641\u0627\u0644\u0627\u064b \u0648\u0642\u0648\u0629 \u0641\u064a \u062c\u0639\u0628\u0629 \u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a “\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635” (Storytelling). \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u062c\u0631\u062f\u0629 \u0648\u0645\u062d\u0641\u0648\u0641\u0629 \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631. \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0646\u0633\u062c \u0642\u0635\u0629 \u0645\u0642\u0646\u0639\u0629 \u062d\u0648\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u060c \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u062a\u0634\u0643\u0643\u064a\u0646 \u0625\u0644\u0649 \u0645\u0624\u064a\u062f\u064a\u0646\u060c \u0648\u062a\u0644\u0647\u0645 \u0627\u0644\u0641\u0631\u0642\u060c \u0648\u062a\u0624\u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u062d\u0642\u064a\u0642\u0629.<\/p>\n<\/blockquote>\n
\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0648\u0623\u0637\u0631 \u0639\u0645\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/h2>\n
\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646 \u0646\u0634\u0627\u0637 \u0639\u0634\u0648\u0627\u0626\u064a \u0625\u0644\u0649 \u0642\u062f\u0631\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0645\u0646\u0638\u0645\u0629\u060c \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0648\u0623\u0637\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u0623\u062b\u0628\u062a\u062a \u062c\u062f\u0648\u0627\u0647\u0627. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0648\u0641\u0631 \u0644\u063a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0648\u062d\u062f\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0644\u0627 \u064a\u0648\u062c\u062f \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0648\u0627\u062d\u062f \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u061b \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u0636\u062c\u064b\u0627 \u0648\u062a\u0643\u064a\u0641\u064b\u0627 \u0639\u0646\u0627\u0635\u0631 \u0645\u0646 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0646\u0627\u0633\u0628 \u062b\u0642\u0627\u0641\u062a\u0647\u0627 \u0648\u0635\u0646\u0627\u0639\u062a\u0647\u0627.<\/p>\n
\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d (Open Innovation)<\/h3>\n
\u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u060c \u0627\u0644\u0630\u064a \u0635\u0627\u063a\u0647 \u0647\u0646\u0631\u064a \u062a\u0634\u064a\u0633\u0628\u0631\u0648\u060c \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631\u0647\u0627 \u0648\u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062e\u0630 \u0623\u0634\u0643\u0627\u0644\u064b\u0627 \u0639\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629\u060c \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0623\u0648 \u062a\u0631\u062e\u064a\u0635 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627.<\/p>\n
\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a (Disruptive Innovation)<\/h3>\n
\u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0647\u0627 \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646 \u0645\u0646 \u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u062a\u0635\u0641 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0633\u0648\u0642\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0623\u0648 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0623\u0646 \u062a\u062a\u0637\u0648\u0631 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0648\u062a\u0632\u064a\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0648\u0627\u0644\u0631\u0627\u0633\u062e\u0629. \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0622\u0644\u064a\u0629 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0631\u0635\u062f \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0647\u0627\u060c \u0625\u0645\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0632\u0639\u0632\u0639\u0629 \u0623\u0648 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0627\u0631\u064a\u0639\u0647\u0627 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n
\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u064a\u0646 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (Lean Startup Methodology)<\/h3>\n
\u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0637\u0648\u0631\u0647\u0627 \u0625\u0631\u064a\u0643 \u0631\u064a\u0633\u060c \u062a\u0637\u0628\u0642 \u0645\u0628\u0627\u062f\u0626 “\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642” \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 “\u0628\u0646\u0627\u0621-\u0642\u064a\u0627\u0633-\u062a\u0639\u0644\u0645” (Build-Measure-Learn) \u0644\u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u062a\u0633\u0631\u064a\u0639 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0642\u0636\u0627\u0621 \u0623\u0634\u0647\u0631 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u062a\u0634\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 “\u0645\u0646\u062a\u062c \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649” (MVP) \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0645\u0633\u0627\u0631\u0647 (Pivot).<\/p>\n