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\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u064a\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0646\u0633\u062e\u0647\u0627\u060c \u0644\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u062d\u062f\u0647\u0627\u060c \u0628\u0644 \u0639\u0644\u0649 \u062b\u0642\u0627\u0641\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0648\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642. \u0625\u0646\u0647\u0627 \u062a\u062e\u0644\u0642 \u0648\u0644\u0627\u0621\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b\u060c \u062d\u064a\u062b \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 &#8220;\u062a\u0641\u0647\u0645\u0647&#8221; \u062d\u0642\u0627\u064b \u0648\u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a.<\/p>\n<blockquote><p><b>\u0646\u0635\u064a\u062d\u0629 \u062e\u0628\u064a\u0631:<\/b> \u062a\u0624\u0643\u062f \u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 McKinsey &#038; Company \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0645\u062c \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0635\u0646\u0627\u0639\u062a\u0647\u0627 \u0628\u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0636\u0639\u0641. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0638\u0647\u0631 \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0648\u0627\u0647\u0628.<\/p><\/blockquote>\n<h2>\u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/h2>\n<p>\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646 \u0645\u0645\u0627\u0631\u0633\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0625\u0644\u0649 \u0642\u062f\u0631\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0631\u0627\u0633\u062e\u0629\u060c \u064a\u062c\u0628 \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062e\u0645\u0633\u0629 \u0623\u0639\u0645\u062f\u0629 \u0623\u0633\u0627\u0633\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0644\u064a\u0633\u062a \u0645\u0646\u0641\u0635\u0644\u0629\u060c \u0628\u0644 \u062a\u0639\u0645\u0644 \u0645\u0639\u0627\u064b \u0643\u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u062f\u0639\u0645 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<h3>1. \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a (Design Thinking): \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646<\/h3>\n<p>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a \u0647\u0648 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629. \u0625\u0646\u0647\u0627 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629\u060c \u0648\u062a\u062a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u0645\u0646 \u062e\u0645\u0633 \u0645\u0631\u0627\u062d\u0644 \u0645\u062a\u0643\u0631\u0631\u0629:<\/p>\n<ul>\n<li><b>\u0627\u0644\u062a\u0639\u0627\u0637\u0641 (Empathize):<\/b> \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062f\u0648\u0627\u0641\u0639\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u063a\u0645\u0627\u0633 \u0641\u064a \u0633\u064a\u0627\u0642\u0647\u0645.<\/li>\n<li><b>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 (Define):<\/b> \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0648\u0636\u0648\u062d \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641.<\/li>\n<li><b>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 (Ideate):<\/b> \u062a\u0648\u0644\u064a\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u062f\u0648\u0646 \u0642\u064a\u0648\u062f\u060c \u0648\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u0631\u064a\u0626\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/li>\n<li><b>\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (Prototype):<\/b> \u0628\u0646\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0633\u0631\u064a\u0639\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0648\u0627\u0639\u062f\u0629 \u0628\u0647\u062f\u0641 \u062c\u0639\u0644\u0647\u0627 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/li>\n<li><b>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 (Test):<\/b> \u0639\u0631\u0636 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u0622\u0631\u0627\u0621\u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0644 \u0648\u062a\u0643\u0631\u0627\u0631\u0647.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u062e\u0637\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u062f\u0648\u0631\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627\u060c \u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0637\u0648\u0631\u0647\u0627 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629.<\/p>\n<h3>2. \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 (A Culture of Experimentation)<\/h3>\n<p>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0637\u0628\u064a\u0639\u062a\u0647 \u0645\u062d\u0641\u0648\u0641 \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646. \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u062a\u0628\u062a\u0643\u0631 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062b\u0642\u0627\u0641\u062a\u0647\u0627 \u062a\u0639\u0627\u0642\u0628 \u0639\u0644\u0649 \u0627\u0644\u0641\u0634\u0644. \u064a\u062c\u0628 \u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0622\u0645\u0646\u0629 \u0646\u0641\u0633\u064a\u0627\u064b (Psychological Safety) \u064a\u0634\u0639\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0628\u0627\u0644\u0631\u0627\u062d\u0629 \u0641\u064a \u0637\u0631\u062d \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0643\u0641\u0631\u0635 \u0644\u0644\u062a\u0639\u0644\u0645. \u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Amazon \u062a\u062a\u0628\u0646\u0649 \u0645\u0628\u062f\u0623 &#8220;\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0631\u062e\u064a\u0635&#8221; (Fail Fast, Fail Cheap)\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u062a\u062c\u0627\u0631\u0628 \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062d\u062f\u0648\u062f\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0645\u0645\u0643\u0646\u0629\u060c \u062b\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0633\u0631\u0639\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644.<\/p>\n<h3>3. \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a (Cross-Functional Collaboration)<\/h3>\n<p>\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0639\u0638\u064a\u0645\u0629 \u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u062a\u0623\u062a\u064a \u0645\u0646 \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0623\u0648 \u0642\u0633\u0645 \u0648\u0627\u062d\u062f. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0643\u0633\u0631 \u0627\u0644\u0635\u0648\u0627\u0645\u0639 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 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\u0623\u0648 \u062e\u0646\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0648\u0646 \u0644\u0627 \u064a\u0635\u062f\u0631\u0648\u0646 \u0627\u0644\u0623\u0648\u0627\u0645\u0631\u060c \u0628\u0644 \u064a\u0637\u0631\u062d\u0648\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0648\u064a\u0632\u064a\u0644\u0648\u0646 \u0627\u0644\u0639\u0642\u0628\u0627\u062a\u060c \u0648\u064a\u0648\u0641\u0631\u0648\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0641\u0631\u0642\u0647\u0645. \u0625\u0646\u0647\u0645 \u064a\u0645\u0646\u062d\u0648\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 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\u0644\u0647.<\/p>\n<h3>5. \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 (Investing in Technology)<\/h3>\n<p>\u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u062a\u0639\u062f \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0639\u0627\u0645\u0644 \u062a\u0645\u0643\u064a\u0646 \u0642\u0648\u064a \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 (\u0645\u062b\u0644 Figma \u0623\u0648 Sketch)\u060c \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0639\u0646 \u0628\u0639\u062f (\u0645\u062b\u0644 Miro \u0623\u0648 Slack)\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0643\u0644\u0647\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0633\u0631\u064a\u0639 \u062f\u0648\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635\u060c \u0628\u0644 \u064a\u0634\u0645\u0644 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0631\u0624\u0649\u060c \u0648\u062a\u0635\u0648\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u0644\u0648\u0644 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629.<\/p>\n<blockquote><p><b>\u062d\u0642\u064a\u0642\u0629 \u0635\u0627\u062f\u0645\u0629:<\/b> \u0648\u062c\u062f\u062a \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 Adobe \u0623\u0646 82% \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u0635\u0644\u0629 \u0642\u0648\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 11% \u0641\u0642\u0637 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0631\u0649 \u0646\u0641\u0633\u0647\u0627 &#8220;\u0645\u0628\u062f\u0639\u0629&#8221;. \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u062a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u064a\u0629 \u0625\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0629 \u0641\u0639\u0644\u064a\u0629\u060c \u0648\u062a\u0624\u0643\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647.<\/p><\/blockquote>\n<h2>\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a: \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a<\/h2>\n<p>\u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647 \u0645\u0639 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u064a\u0648\u0636\u062d \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0646\u0647\u062c\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0628\u064a\u0646 \u0644\u0645\u0627\u0630\u0627 \u064a\u0624\u062f\u064a \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062f\u0627\u0645\u0629.<\/p>\n<table style=\"width:100%; border-collapse: collapse; margin-bottom: 2em;\">\n<thead style=\"background-color: #f2f2f2;\">\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">\u0627\u0644\u0639\u0646\u0635\u0631<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a (Linear Approach)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a (Design Thinking Approach)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u064a\u0628\u062f\u0623 \u0645\u0646 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. (\u0645\u0627\u0630\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0628\u0646\u064a\u061f)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u064a\u0628\u062f\u0623 \u0645\u0646 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. (\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u062d\u0627\u0648\u0644 \u062d\u0644\u0647\u0627\u061f)<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0634\u0643\u0644\u0629<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u062a\u0639\u062a\u0628\u0631 \u062b\u0627\u0628\u062a\u0629 \u0637\u0648\u0627\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u062a\u0637\u0648\u0631 \u0648\u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0644<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0639\u0645\u0644\u064a\u0629 \u062e\u0637\u064a\u0629 \u0648\u0645\u062a\u0633\u0644\u0633\u0644\u0629 (\u062a\u062d\u0644\u064a\u0644\u060c \u062a\u0635\u0645\u064a\u0645\u060c \u062a\u0646\u0641\u064a\u0630\u060c \u0627\u062e\u062a\u0628\u0627\u0631).<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0639\u0645\u0644\u064a\u0629 \u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u0648\u062f\u0648\u0631\u064a\u0629 (\u0646\u0645\u0630\u062c\u0629\u060c \u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062a\u0639\u0644\u0645\u060c \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u062a\u0642\u062a\u0635\u0631 \u0639\u0627\u062f\u0629\u064b \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0642\u0628\u0648\u0644 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0647\u0648 \u0634\u0631\u064a\u0643 \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0643\u0644 \u0634\u064a\u0621 \u0645\u0642\u062f\u0645\u0627\u064b \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0641\u0627\u062c\u0622\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0648\u0642\u062a \u0645\u062a\u0623\u062e\u0631 \u0648\u0645\u0643\u0644\u0641.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0627\u062d\u062a\u0636\u0627\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; font-weight: bold;\">\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">\u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0644 \u0639\u0644\u0649 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0641\u064a \u0641\u0631\u064a\u0642\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643<\/h2>\n<p>\u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0645\u0647\u0645\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a \u0647\u0648 \u0645\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u0641\u0627\u0631\u0642. \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u064a\u0646 \u0639\u0634\u064a\u0629 \u0648\u0636\u062d\u0627\u0647\u0627\u060c \u0628\u0644 \u0647\u0648 \u0631\u062d\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u064b \u0648\u0635\u0628\u0631\u0627\u064b. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0628\u0647\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062d\u062c\u0645 \u0641\u0631\u064a\u0642\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0628\u062f\u0623 \u0635\u063a\u064a\u0631\u0627\u064b \u0628\u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0631\u064a\u0628\u064a (Pilot Project)<\/h3>\n<p>\u0644\u0627 \u062a\u062d\u0627\u0648\u0644 \u062a\u063a\u064a\u064a\u0631 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u062e\u062a\u0631 \u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u0624\u062b\u0631\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u062c\u0632\u0621 \u0635\u063a\u064a\u0631 \u0645\u0646 \u0645\u0646\u062a\u062c\u0643\u060c \u0623\u0648 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 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\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0628\u0644\u0647:<\/p>\n<ol>\n<li><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0643\u0634\u0631\u064a\u0643 \u0625\u0628\u062f\u0627\u0639\u064a:<\/b> \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0634\u0631\u064a\u0643\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0623\u0648\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0645\u0643\u0646\u0629 \u0645\u0646 \u0642\u0628\u0644.<\/li>\n<li><b>\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a (Sustainable &#038; Ethical Design):<\/b> \u0647\u0646\u0627\u0643 \u0648\u0639\u064a \u0645\u062a\u0632\u0627\u064a\u062f \u0628\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0644\u0646 \u064a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u060c \u0628\u0644 \u0633\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062e\u0644\u0642 \u062d\u0644\u0648\u0644 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0643\u0648\u0643\u0628 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639. \u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0628\u0635\u0645\u0629 \u0627\u0644\u0643\u0631\u0628\u0648\u0646\u064a\u0629\u060c \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0639\u062f\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/li>\n<li><b>\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 (Inclusive Design):<\/b> \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u062a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0623\u0648\u0633\u0639 \u0634\u0631\u064a\u062d\u0629 \u0645\u0645\u0643\u0646\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u062c\u0633\u062f\u064a\u0629\u060c \u0623\u0648 \u062e\u0644\u0641\u064a\u0627\u062a\u0647\u0645 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\u0628\u0639\u064a\u0648\u0646 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0633\u0627\u0624\u0644 \u0627\u0644\u062f\u0627\u0626\u0645 &#8220;\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062c\u0639\u0644 \u0647\u0630\u0627 \u0623\u0641\u0636\u0644\u061f&#8221;.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-design\/our-insights\/the-business-value-of-design\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &#038; Company &#8211; The Business Value of Design<\/a><\/li>\n<li><a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/en\/max\/pdfs\/Adobe-State-of-Create-2016-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe &#8211; State of Create Report<\/a><\/li>\n<li><a href=\"https:\/\/www.weforum.org\/reports\/the-future-of-jobs-report-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Economic Forum &#8211; The Future of Jobs Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u062c\u0631\u062f \u0643\u0644\u0645\u0629 \u0637\u0646\u0627\u0646\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0628\u0644 \u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0630\u064a \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 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