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\u0628\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u062e\u060c \u0648\u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0647\u0644 \u0647\u0646\u0627\u0643 \u0641\u0631\u0635\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629\u061f<\/li>\n<\/ul>\n<p>\u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0645\u062c\u0631\u062f \u062a\u0639\u062f\u0627\u062f\u0647\u0627\u060c \u0628\u0644 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u0644\u0642 \u0641\u0631\u0635\u0627\u064b \u0623\u0648 \u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0644\u0645\u0634\u0631\u0648\u0639\u0643.<\/p>\n<h3>\u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u062b\u0627\u0646\u064a: \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062e\u0635\u0627\u0626\u0635\u0647<\/h3>\n<p>\u0628\u0639\u062f \u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0639\u0627\u0645\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u062a\u0636\u064a\u064a\u0642 \u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0631\u0643\u064a\u0632. \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0648\u062f \u064a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644\u064a\u0646 \u062d\u0627\u0633\u0645\u064a\u0646: &#8220;\u0645\u0646 \u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646\u061f&#8221; \u0648 &#8220;\u0645\u0627 \u0647\u0648 \u062d\u062c\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0635\u0629\u061f&#8221;. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0639\u062f\u0629 \u062e\u0637\u0648\u0627\u062a:<\/p>\n<ol>\n<li><strong>\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 (Market Segmentation):<\/strong> \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0648\u0627\u0633\u0639 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0635\u063a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u062e\u0635\u0627\u0626\u0635 \u0623\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0646\u062f \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0625\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 (\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u062f\u062e\u0644)\u060c \u062c\u063a\u0631\u0627\u0641\u064a\u0629 (\u0627\u0644\u0645\u062f\u064a\u0646\u0629\u060c \u0627\u0644\u062d\u064a)\u060c \u0633\u064a\u0643\u0648\u063a\u0631\u0627\u0641\u064a\u0629 (\u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629\u060c \u0627\u0644\u0642\u064a\u0645)\u060c \u0623\u0648 \u0633\u0644\u0648\u0643\u064a\u0629 (\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629).<\/li>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Targeting):<\/strong> \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u062f\u0631\u0627\u062a\u0643 \u0648\u0645\u0648\u0627\u0631\u062f\u0643. \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0644 \u0634\u064a\u0621 \u0644\u0643\u0644 \u0627\u0644\u0646\u0627\u0633. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0642\u0648\u0629.<\/li>\n<li><strong>\u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 (Market Sizing):<\/strong> \u0647\u0630\u0647 \u062e\u0637\u0648\u0629 \u062d\u064a\u0648\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0641\u0631\u0635\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0647\u062c\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646:\n<ul>\n<li><strong>\u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0641\u0644 (Top-Down):<\/strong> \u064a\u0628\u062f\u0623 \u0628\u0625\u062c\u0645\u0627\u0644\u064a \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d (Total Addressable Market &#8211; TAM) \u062b\u0645 \u064a\u0642\u0648\u0645 \u0628\u062a\u0635\u0641\u064a\u062a\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062e\u062f\u0645\u062a\u0647\u0627 (Serviceable Available Market &#8211; SAM) \u0648\u062d\u0635\u062a\u0643 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647\u0627 (Serviceable Obtainable Market &#8211; SOM).<\/li>\n<li><strong>\u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0644\u0649 (Bottom-Up):<\/strong> \u064a\u0628\u062f\u0623 \u0628\u062d\u0633\u0627\u0628 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0634\u0631\u064a\u062d\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0636\u0631\u0628\u0647\u0645 \u0641\u064a \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0646\u0641\u0642\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>\u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u063a\u0648\u0635 \u0627\u0644\u0639\u0645\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/h3>\n<p>\u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u0643\u0631\u0629 \u0639\u0645\u0644 \u0641\u064a \u0641\u0631\u0627\u063a. \u062d\u062a\u0649 \u0644\u0648 \u0643\u0646\u062a \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0641\u0643\u0631\u062a\u0643 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062d\u0644\u0648\u0644\u0627\u064b \u0628\u062f\u064a\u0644\u0629 \u062d\u0627\u0644\u064a\u0627\u064b \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u062f\u0642\u064a\u0642 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0633\u062f\u0647\u0627\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f (Unique Value Proposition) \u064a\u0645\u064a\u0632\u0643 \u0639\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/p>\n<ul>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/strong> \u0642\u0633\u0645 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a: \u0645\u0628\u0627\u0634\u0631\u064a\u0646 (\u064a\u0642\u062f\u0645\u0648\u0646 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0646\u0641\u0633 \u0627\u0644\u062c\u0645\u0647\u0648\u0631)\u060c \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u064a\u0646 (\u064a\u0642\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u064a\u062d\u0644 \u0646\u0641\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629)\u060c \u0648\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u064a\u0646 (\u0634\u0631\u0643\u0627\u062a \u0642\u062f \u062a\u062f\u062e\u0644 \u0633\u0648\u0642\u0643 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644).<\/li>\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645:<\/strong> \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0623\u0633\u0639\u0627\u0631\u0647\u0645\u060c \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0642\u0631\u0623 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u0644\u0641\u0647\u0645 \u0645\u0627 \u064a\u062d\u0628\u0648\u0646\u0647 \u0648\u0645\u0627 \u064a\u0643\u0631\u0647\u0648\u0646\u0647 \u0628\u0634\u0623\u0646\u0647\u0645.<\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u062a\u0643 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644\u0643\u060c \u0645\u0627 \u0627\u0644\u0630\u064a 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\u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u0627\u062a. \u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645 \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0641\u0626\u062a\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u062a\u064a\u0646: \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062b\u0627\u0646\u0648\u064a. \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0630\u0643\u064a \u0628\u064a\u0646\u0647\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0645\u062a\u0648\u0627\u0632\u0646\u0629.<\/p>\n<h3>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644\u064a: \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629<\/h3>\n<p>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644\u064a \u0647\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639\u0647\u0627 \u0628\u0646\u0641\u0633\u0643 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0644\u063a\u0631\u0636 \u0645\u062d\u062f\u062f. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u0627\u064b \u0644\u0644\u0648\u0642\u062a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0645\u062e\u0635\u0635\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646 \u0622\u062e\u0631. \u0645\u0646 \u0623\u0647\u0645 \u0623\u0633\u0627\u0644\u064a\u0628\u0647:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a (Surveys):<\/strong> \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0645\u064a\u0629 \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0648\u062e\u0635\u0627\u0626\u0635\u0647\u0645 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a (Interviews):<\/strong> \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0631\u062f\u064a\u0629 \u0623\u0648 \u062c\u0645\u0627\u0639\u064a\u0629 (\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632) \u0645\u0639 \u0639\u064a\u0646\u0629 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0645\u0645\u062a\u0627\u0632 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0648\u0639\u064a\u0629 \u0639\u0645\u064a\u0642\u0629 \u0648\u0641\u0647\u0645 &#8220;\u0644\u0645\u0627\u0630\u0627&#8221; \u0648\u0631\u0627\u0621 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645.<\/li>\n<li><strong>\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 (Observation):<\/strong> \u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0628\u064a\u0626\u062a\u0647\u0645 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0641\u064a \u0645\u062a\u062c\u0631 \u0641\u0639\u0644\u064a \u0623\u0648 \u0623\u062b\u0646\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0645 \u0644\u0645\u0648\u0642\u0639 \u0648\u064a\u0628 \u0645\u0646\u0627\u0641\u0633. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0645\u0639\u0644\u0646\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u062c\u0631\u064a\u0628 (Experimentation):<\/strong> \u0625\u0637\u0644\u0627\u0642 \u0646\u0633\u062e\u0629 \u0623\u0648\u0644\u064a\u0629 \u0645\u0646 \u0645\u0646\u062a\u062c\u0643 (Minimum Viable Product &#8211; MVP) \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0643\u0627\u0645\u0644.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062b\u0627\u0646\u0648\u064a: \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629<\/h3>\n<p>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062b\u0627\u0646\u0648\u064a \u064a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0648\u0646\u0634\u0631\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0645\u0635\u0627\u062f\u0631 \u0623\u062e\u0631\u0649. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0641\u0639\u0627\u0644 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0648\u0642\u062a\u060c \u0648\u064a\u0639\u062f \u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0623\u064a \u062a\u062d\u0644\u064a\u0644 \u0633\u0648\u0642. \u0645\u0646 \u0623\u0647\u0645 \u0645\u0635\u0627\u062f\u0631\u0647:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629:<\/strong> \u062a\u0639\u062f \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0648\u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0643\u0646\u0632\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a. \u0645\u0635\u0627\u062f\u0631 \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 <a href=\"https:\/\/data.worldbank.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u062f\u0648\u0644\u064a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629<\/a> \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0642\u064a\u0645\u0629.<\/li>\n<li><strong>\u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642:<\/strong> \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 Gartner \u0648Forrester \u0648Nielsen \u062a\u0646\u0634\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0641\u0635\u0644\u0629 \u0639\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642. \u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0643\u0644\u0641\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0639\u0645\u064a\u0642\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629:<\/strong> \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0648\u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0642\u0637\u0627\u0639\u0643 \u062a\u0628\u0642\u064a\u0643 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639 \u0628\u0623\u062d\u062f\u062b \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0648\u0623\u062e\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u064a\u0645\u0643\u0646 \u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 <a href=\"https:\/\/jobsdz.com\/ar\/blog\/\">\u0645\u062f\u0648\u0646\u0629 jobsdz<\/a> \u0623\u0646 \u062a\u0642\u062f\u0645 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a.<\/li>\n<li><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629:<\/strong> \u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0646\u0634\u0631 \u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0623\u0648\u0631\u0627\u0642\u0627\u064b \u0628\u062d\u062b\u064a\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0642\u064a\u0645\u0629.<\/li>\n<li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/strong> \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u062a\u0642\u0627\u0631\u064a\u0631\u0647\u0645 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 (\u0625\u0646 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u0627\u062a \u0645\u0633\u0627\u0647\u0645\u0629 \u0639\u0627\u0645\u0629)\u060c \u0648\u062d\u0633\u0627\u0628\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0634\u0641 \u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.<\/li>\n<\/ul>\n<p>\u0625\u0646 \u0625\u062a\u0642\u0627\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0647\u0648 \u0645\u0647\u0627\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u064a\u0632\u062f\u0627\u062f \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0645\u0645\u0627 \u064a\u0628\u0631\u0632 <a href=\"https:\/\/jobsdz.com\/?p=26589\">\u0623\u0647\u0645\u064a\u0629 \u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u062a\u0645\u064a\u0632<\/a> \u0643\u0639\u0646\u0635\u0631 \u062d\u0627\u0633\u0645 \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0646\u064a \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<h2>\u0623\u0637\u0631 \u0639\u0645\u0644 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/h2>\n<p>\u0628\u0639\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0637\u0631 \u0639\u0645\u0644 \u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 \u0625\u0644\u0649 \u0631\u0624\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0647\u0630\u0647 \u0627\u0644\u0623\u0637\u0631 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0623\u0641\u0643\u0627\u0631\u0643\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 SWOT \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a: \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/h3>\n<p>\u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 SWOT (Strengths, Weaknesses, Opportunities, Threats) \u0648\u0627\u062d\u062f\u0627\u064b \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0647\u0631\u0629 \u0648\u0628\u0633\u0627\u0637\u0629. \u0625\u0646\u0647 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0648\u0636\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627) \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (\u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627).<\/p>\n<ul>\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 (Strengths):<\/strong> \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. (\u0645\u062b\u0627\u0644: \u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u0630\u0648 \u062e\u0628\u0631\u0629 \u0639\u0627\u0644\u064a\u0629\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0641\u0631\u064a\u062f\u0629\u060c \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629).<\/li>\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 (Weaknesses):<\/strong> \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0639\u0643 \u0641\u064a \u0648\u0636\u0639 \u063a\u064a\u0631 \u0645\u0648\u0627\u062a\u064d. (\u0645\u062b\u0627\u0644: \u0646\u0642\u0635 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0636\u0639\u0641 \u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0642\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629).<\/li>\n<li><strong>\u0627\u0644\u0641\u0631\u0635 (Opportunities):<\/strong> \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627. (\u0645\u062b\u0627\u0644: \u0638\u0647\u0648\u0631 \u062a\u0642\u0646\u064a\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0644\u0635\u0627\u0644\u062d\u0643\u060c \u0646\u0645\u0648 \u0627\u0644\u0633\u0648\u0642).<\/li>\n<li><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a (Threats):<\/strong> \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0636\u0631 \u0628\u0639\u0645\u0644\u0643. (\u0645\u062b\u0627\u0644: \u062f\u062e\u0648\u0644 \u0645\u0646\u0627\u0641\u0633 \u062c\u062f\u064a\u062f \u0642\u0648\u064a\u060c \u0631\u0643\u0648\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u060c \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646).<\/li>\n<\/ul>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0633\u0631\u062f \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637\u060c \u0628\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0643 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u061f \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0648\u064a\u0629 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u0643 \u0644\u062f\u0631\u0621 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u061f \u0644\u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 <a href=\"https:\/\/jobsdz.com\/?p=44444\">\u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 SWOT \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0639\u0627\u0644<\/a>.<\/p>\n<h3>\u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633: \u0646\u0638\u0631\u0629 \u0623\u0639\u0645\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/h3>\n<p>\u064a\u0642\u062f\u0645 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 &#8220;\u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633&#8221; (Porter&#8217;s Five Forces) \u062a\u062d\u0644\u064a\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0639\u0645\u0642\u0627\u064b \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u064a\u0631\u0649 \u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631 \u0623\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0623\u064a \u0635\u0646\u0627\u0639\u0629 \u0644\u0627 \u064a\u062a\u062d\u062f\u062f \u0641\u0642\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646\u060c \u0628\u0644 \u064a\u062a\u0623\u062b\u0631 \u0628\u062e\u0645\u0633 \u0642\u0648\u0649 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<ol>\n<li><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f (Threat of New Entrants):<\/strong> \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0623\u0648 \u0635\u0639\u0648\u0628\u0629 \u062f\u062e\u0648\u0644 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062c\u062f\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u062f\u062e\u0648\u0644 \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u062a\u0632\u062f\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/li>\n<li><strong>\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062a\u0641\u0627\u0648\u0636\u064a\u0629 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 (Bargaining Power of Buyers):<\/strong> \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0639\u0627\u0631. \u062a\u0632\u062f\u0627\u062f \u0642\u0648\u062a\u0647\u0645 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/li>\n<li><strong>\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062a\u0641\u0627\u0648\u0636\u064a\u0629 \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646 (Bargaining Power of Suppliers):<\/strong> \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0639\u0644\u0649 \u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0645\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c. \u062a\u0632\u062f\u0627\u062f \u0642\u0648\u062a\u0647\u0645 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u062f\u062f \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0642\u0644\u064a\u0644\u0627\u064b.<\/li>\n<li><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 (Threat of Substitute Products or Services):<\/strong> \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0645\u0646\u062a\u062c\u0643 \u0628\u0645\u0646\u062a\u062c \u0622\u062e\u0631 \u064a\u062d\u0644 \u0646\u0641\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li>\n<li><strong>\u062d\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u064a\u0646 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 (Rivalry Among Existing Competitors):<\/strong> \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ol>\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u064a\u064a\u0645 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u0644<\/th>\n<th>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/th>\n<th>\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644<\/th>\n<th>\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a<\/th>\n<th>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u062a\u062d\u0644\u064a\u0644 PESTLE<\/strong><\/td>\n<td>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0643\u0644\u064a\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0625\u0644\u062e)<\/td>\n<td>\u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/td>\n<td>\u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644.<\/td>\n<td>\u0642\u062f \u064a\u0643\u0648\u0646 \u0639\u0627\u0645\u0627\u064b \u062c\u062f\u0627\u064b. \u0644\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u062a\u062d\u0644\u064a\u0644 SWOT<\/strong><\/td>\n<td>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0642\u0648\u0629 \u0648\u0636\u0639\u0641) \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (\u0641\u0631\u0635 \u0648\u062a\u0647\u062f\u064a\u062f\u0627\u062a)<\/td>\n<td>\u062a\u0642\u064a\u064a\u0645 \u0633\u0631\u064a\u0639 \u0644\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0648\u0644\u064a\u0629.<\/td>\n<td>\u0628\u0633\u064a\u0637 \u0648\u0633\u0647\u0644 \u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a.<\/td>\n<td>\u0642\u062f \u064a\u0643\u0648\u0646 \u0633\u0637\u062d\u064a\u0627\u064b \u0625\u0630\u0627 \u0644\u0645 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0648\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0627\u062a\u064a\u0627\u064b.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633<\/strong><\/td>\n<td>\u0647\u064a\u0643\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u062c\u0627\u0630\u0628\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/td>\n<td>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/td>\n<td>\u062a\u062d\u0644\u064a\u0644 \u0639\u0645\u064a\u0642 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0642\u0648\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/td>\n<td>\u064a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0642\u062f \u064a\u062a\u062c\u0627\u0647\u0644 \u062c\u0648\u0627\u0646\u0628 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629: \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642\u0643 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642<\/h2>\n<p>\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u062f\u0648\u0646 \u062a\u0637\u0628\u064a\u0642 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627. \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0642\u060c \u064a\u062c\u0628 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0645\u0646\u0638\u0645\u0629. \u0625\u0644\u064a\u0643 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0642\u062a\u0631\u062d\u0629:<\/p>\n<ol>\n<li><strong>\u0635\u064a\u0627\u063a\u0629 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f (UVP):<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0641\u0647\u0645\u0643 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0627\u0643\u062a\u0628 \u062c\u0645\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629 \u062a\u0634\u0631\u062d \u0643\u064a\u0641 \u064a\u062d\u0644 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0623\u064a \u0628\u062f\u064a\u0644 \u0622\u062e\u0631.<\/li>\n<li><strong>\u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0623\u0648\u0644\u064a \u0623\u0648 \u0645\u0646\u062a\u062c \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062d\u062f \u0623\u062f\u0646\u0649 (MVP):<\/strong> \u0644\u0627 \u062a\u0633\u062a\u062b\u0645\u0631 \u0643\u0644 \u0645\u0648\u0627\u0631\u062f\u0643 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0628\u0627\u0634\u0631\u0629. \u0627\u0628\u062f\u0623 \u0628\u0646\u0633\u062e\u0629 \u0645\u0628\u0633\u0637\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u0642\u0637\u060c \u0648\u0627\u0639\u0631\u0636\u0647\u0627 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0627\u0626\u0644.<\/li>\n<li><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647\u0627:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0640 MVP \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0647\u0630\u0627 \u0627\u0644\u062d\u0644\u061f \u0647\u0644 \u0647\u0648 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f \u0627\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a.<\/li>\n<li><strong>\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u062c\u0645\u0639\u062a\u0647\u0627\u060c \u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0643 \u0648\u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629 \u0645\u0646 &#8220;\u0627\u0644\u0628\u0646\u0627\u0621 &#8211; \u0627\u0644\u0642\u064a\u0627\u0633 &#8211; \u0627\u0644\u062a\u0639\u0644\u0645&#8221; \u0647\u064a \u062c\u0648\u0647\u0631 \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0631\u0646\u0629 (Lean Startup).<\/li>\n<li><strong>\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 (Go-to-Market Strategy):<\/strong> \u062e\u0637\u0637 \u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0634\u0631\u064a\u062d\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0625\u0644\u062e)\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u062e\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 <a href=\"https:\/\/jobsdz.com\/?p=26691\">\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/a> \u0644\u062a\u0637\u0648\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0648\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629:<\/strong> \u0623\u0637\u0644\u0642 \u0645\u0646\u062a\u062c\u0643 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0633\u0639\u060c \u0648\u0644\u0643\u0646 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/li>\n<li><strong>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0648\u0638\u0627\u0626\u0641 \u0630\u0627\u062a \u0635\u0644\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644\u0643 \u0644\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0645\u064a\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 <a href=\"https:\/\/jobsdz.com\/ar\/wadifa\">\u0648\u0638\u0627\u0626\u0641<\/a> \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0648\u0627\u0639\u062f\u0629.<\/li>\n<\/ol>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642<\/h2>\n<p>\u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u0648\u0627\u064a\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0639 \u0627\u0644\u0645\u062d\u0644\u0644\u0648\u0646 \u0641\u064a \u0623\u0641\u062e\u0627\u062e \u0634\u0627\u0626\u0639\u0629 \u062a\u0642\u0648\u0636 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u062c\u0648\u062f\u0629 \u062a\u062d\u0644\u064a\u0644\u0647\u0645. \u0643\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0644\u062a\u062c\u0646\u0628\u0647\u0627:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062a\u062d\u064a\u0632 \u0627\u0644\u062a\u0623\u0643\u064a\u062f\u064a (Confirmation Bias):<\/strong> \u0627\u0644\u0628\u062d\u062b \u0641\u0642\u0637 \u0639\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u0643\u062f \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0631\u0636 \u0645\u0639\u0647\u0627. \u0643\u0646 \u0645\u0646\u0641\u062a\u062d\u0627\u064b \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0631\u0623\u064a\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629.<\/li>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062b\u0627\u0646\u0648\u064a:<\/strong> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0643\u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0643\u0648\u0646 \u0642\u062f\u064a\u0645\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u062a\u062e\u0635\u0635. \u0644\u0627 \u062a\u0647\u0645\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u062a\u062d\u062f\u062b \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643.<\/li>\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629:<\/strong> \u0627\u0644\u0633\u0648\u0642 \u0644\u064a\u0633 \u062b\u0627\u0628\u062a\u0627\u064b\u061b \u0625\u0646\u0647 \u0646\u0638\u0627\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0648\u0645\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0644\u064a\u0633 \u0645\u0634\u0631\u0648\u0639\u0627\u064b \u062a\u0642\u0648\u0645 \u0628\u0647 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u062a\u0646\u0633\u0627\u0647\u060c \u0628\u0644 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641.<\/li>\n<li><strong>\u0625\u063a\u0641\u0627\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0648\u0639\u064a:<\/strong> \u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629) \u062a\u062e\u0628\u0631\u0643 &#8220;\u0628\u0645\u0627\u0630\u0627&#8221; \u064a\u062d\u062f\u062b\u060c \u0644\u0643\u0646 \u0627\u0644\u0642\u0635\u0635 \u0648\u0627\u0644\u0631\u0624\u0649 (\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629) \u062a\u062e\u0628\u0631\u0643 &#8220;\u0628\u0644\u0645\u0627\u0630\u0627&#8221; \u064a\u062d\u062f\u062b. \u0644\u0627 \u062a\u0647\u0645\u0644 \u0642\u0648\u0629 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0641\u0647\u0645 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643.<\/li>\n<li><strong>\u0627\u0644\u0634\u0644\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a (Analysis Paralysis):<\/strong> \u0642\u0636\u0627\u0621 \u0648\u0642\u062a \u0637\u0648\u064a\u0644 \u062c\u062f\u0627\u064b \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u062f\u0648\u0646 \u0627\u062a\u062e\u0627\u0630 \u0623\u064a \u0625\u062c\u0631\u0627\u0621. \u062a\u0630\u0643\u0631 \u0623\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0647\u0648 \u062a\u0645\u0643\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u0644\u064a\u0633 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647. \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/li>\n<\/ul>\n<p>\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u062a\u0630\u0643\u0631 \u0623\u0646 \u0628\u0646\u0627\u0621 \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u062c\u062d \u0623\u0648 \u0645\u0633\u0627\u0631 \u0645\u0647\u0646\u064a \u0645\u062a\u0645\u064a\u0632 \u064a\u062a\u0637\u0644\u0628 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u062d\u0644\u064a\u0644 \u062f\u0642\u064a\u0642. \u064a\u062a\u0637\u0644\u0628 \u0623\u064a\u0636\u0627\u064b \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629. \u0625\u0646 <a href=\"https:\/\/jobsdz.com\/?p=35144\">\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0634\u0628\u0643\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0647\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0646\u062c\u0627\u062d<\/a> \u0647\u0648 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u062a\u0631\u062c\u0645\u0629 \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0645\u0644\u0645\u0648\u0633.<\/p>\n<h2>\u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0643\u0639\u0627\u062f\u0629 \u0648\u0644\u064a\u0633 \u0643\u0645\u0647\u0645\u0629<\/h2>\n<p>\u0625\u0646 \u062a\u062d\u0644\u064a\u0644 \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u062a\u0645\u0647\u064a\u062f\u064a\u0629 \u0641\u064a \u062e\u0637\u0629 \u0639\u0645\u0644\u060c \u0628\u0644 \u0647\u0648 \u0639\u0642\u0644\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u064a\u062c\u0628 \u062a\u0628\u0646\u064a\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629. \u0625\u0646\u0647 \u0627\u0644\u062d\u0648\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u0630\u064a \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0638\u0644 \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0645\u0646\u0627\u0642\u0634\u062a\u0647\u0627 &#8211; \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 PESTLE \u0627\u0644\u0634\u0627\u0645\u0644\u060c \u0645\u0631\u0648\u0631\u0627\u064b \u0628\u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0627\u0646\u062a\u0647\u0627\u0621\u064b \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0637\u0631 \u0639\u0645\u0644 \u0645\u062b\u0644 SWOT \u0648\u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 &#8211; \u0641\u0625\u0646\u0643 \u062a\u0632\u0648\u062f \u0646\u0641\u0633\u0643 \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0645\u0627 \u0644\u0627 \u064a\u0631\u0627\u0647 \u0627\u0644\u0622\u062e\u0631\u0648\u0646\u060c \u0648\u0627\u0644\u062a\u062d\u0631\u0643 \u0628\u062b\u0642\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u0636\u0628\u0627\u0628\u064a\u0629. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0639\u0644\u0649 \u0648\u0634\u0643 \u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0623\u0648 \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u0646\u0645\u0648\u060c \u0623\u0648 \u062a\u0633\u0639\u0649 \u0644\u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 <a href=\"https:\/\/jobsdz.com\/ar\/submit-resume\">\u0635\u0641\u062d\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u064a\u0631\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a>\u060c \u0627\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642 \u0639\u0627\u062f\u062a\u0643 \u0627\u0644\u062f\u0627\u0626\u0645\u0629\u060c \u0648\u0633\u062a\u0643\u0648\u0646 \u0642\u062f \u0648\u0636\u0639\u062a \u0646\u0641\u0633\u0643 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li>World Bank Open Data: https:\/\/data.worldbank.org\/<\/li>\n<li>OECD Data: https:\/\/data.oecd.org\/<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0639\u0648\u0644\u0645\u0629 \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u062e\u0637\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0648\u0631\u0627\u0621. \u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0647\u064a \u0627\u0644\u0639\u0643\u0633 \u062a\u0645\u0627\u0645\u0627\u064b\u061b \u0641\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u064a\u0628\u062f\u0623 \u0645\u0646 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0644\u0649 \u0628\u0639\u062f \u062e\u0637\u0648\u0627\u062a \u0645\u0646\u0643. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0637\u0645\u0648\u062d\u0627\u064b \u064a\u0633\u0639\u0649 \u0644\u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0631\u0648\u0639\u0647 \u0627\u0644\u0623\u0648\u0644\u060c \u0623\u0648 \u0645\u062f\u064a\u0631\u0627\u064b \u062a\u0646\u0641\u064a\u0630\u064a\u0627\u064b \u0641\u064a \u0634\u0631\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u064a\u062e\u0637\u0637 \u0644\u0644\u062a\u0648\u0633\u0639\u060c \u0623\u0648 \u062d\u062a\u0649 \u0628\u0627\u062d\u062b\u0627\u064b \u0639\u0646 \u0639\u0645\u0644 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